Presented By:

Piyush Arora 176

Lakshay Batra 138
Ankit Khandelwal 128
CONSUMER BEHAVIOR
WHILE CHOOSING
CELLULAR OPERATOR
CONTENTS
Objective
Companies under research
Research Methodology
Data analysis & interpretation
Findings and conclusion
Recommendations
OBJECTIVE
The objective of the research was to study the consumer behavior
while choosing a Cellular Operator.
Primary Objective:-
What is consumer actually looking for while choosing a
cellular operator?
Secondary Objective:-
Is he satisfied with the facilities provided by the current
service provider and if not then why?
COMPANIES UNDER RESEARCH
Companies that were included in the survey are as follows:-
1. Aircel
2. Airtel
3. MTNL
4. Idea
5. Reliance
6. Vodafone
RESEARCH METHODOLOGY
Both PRIMARY & SECONDARY data were used for the
research.
Data was collected by using a questionnaire that included
different types of questions like
1. Dichotomous,
2. Likert Scale,
3. Multiple Choice Questions
RESEARCH METHODOLOGY
The questionnaire was so designed to know the following
basic things that influence consumer while choosing a
cellular operator:-
1. Current Operator
2. Type of Network
3. Satisfied with service or not
4. Reasons if not satisfied

DATA ANALYSIS AND INTERPRETATION
Q. Which connection is presently being used by the
costumer?
DATA ANALYSIS AND INTERPRETATION
Q. Which type of mobile connection is being used by the
costumer?
DATA ANALYSIS AND INTERPRETATION
Q. Who influenced the consumer more while choosing the
current operator in use?
DATA ANALYSIS AND INTERPRETATION
Q. What kind of mobile network is being used by the
consumer?
DATA ANALYSIS AND INTERPRETATION
Q. From how long is the consumer using the same operator?
DATA ANALYSIS AND INTERPRETATION
Q. Is the customer satisfied with the roaming services of his
current operator?
DATA ANALYSIS AND INTERPRETATION
Q. How important are the following factors for the
consumer:
Network Coverage, Price Rental, Customer Service
DATA ANALYSIS AND INTERPRETATION
Q. Which group is the consumer belonging to?
DATA ANALYSIS AND INTERPRETATION
Q. Customers gender?
DATA ANALYSIS AND INTERPRATATION
Q. Customers monthly income range?
FINDINGS AND CONCLUSION
During the survey, following things were found out:-
The largest market share is owned by VODAFONE, followed by
AIRTEL and AIRCEL whereas at last MTNL and RELIANCE have
equal market shares.
Market share is largely occupied by prepaid numbers.
Most of the people in the sample were influenced by their family
members to choose their operator.
Most importantly, CDMA has almost vanished from the market as
everyone now prefers GSM service
Rating of an operator is done on the basis of the network coverage
it provides.

RECOMMENDATIONS
Following are the recommendations according to the survey results:-

Mobile phone user is more concerned about the network coverage
so MTNL & Reliance should improve on their network coverage in
areas where they need to.
Most of the users complaint about less plans as per their
requirements. So if possible mobile operators should come up
with different plans like night calling cards.
During national occasions, mobile operators charge for
everything that they provide free under a scheme, this could be
the best trump card for operator with followers to stay in the
market.