 Service to

mankind is
service to god
Sale
Blood For
Group- 2
Identification of the problems
Company’s perspective
• Cases of Hepatitis reported in recipients.
• Unethical pricing was made public by a
newspaper of Tampa.
• National Health Service in Great Britain Supplies
blood without any charge.
• Richard Titmus Report – British system works
better in terms of economic & administration
efficiency, Price & blood quality.
Market perspective

• Cost per unit blood is 5 to 15 times higher in USA

than Great Britain.
• Commercialized blood market demotivates Blood
donors
 ETHICAL ISSUES INVOLVED
Systematic
1. Should the company go for maximizing price or
it should consider the needs of the society?
2. Was it ethical to exploit poor & illiterate people
in Africa to get cheap blood?
Corporate

1. Should it follow the utilitarian theory and look

for the end profit only or should it follow the
Kantian (Deontological) theory?
2. What are the common practices in blood
business ?
3. Should the company go for blood donation
camps to distribute it free for goodwill?

 Q-1
No, the blood business is not an ordinary


business
1. Blood is not a commodity
2. Plasma international should more concerned
about ethical aspect rather than business
profit
3. If at all commercialized it should availed at
cheaper price
4. Selling of blood affects the psyche of the
donor


•
Q -2 (contrasting idea)
BRTAIN  USA
• voluntary blood donation • Commercialization of
system blood is not a new
• Blood is neither bought market
nor sold • In a competitive and busy
• Donors gain no culture no one have
preference over non- the time to donate
donor blood.
• Altruism approach • Commercialization of life
and no initiative by the
• US govt.
•
 Contd..
 The British system promote human
freedom and respect for people
1. Blood is not a commodity it is God gifted
2. Altruism approach
3. There exists a greater bond between strangers
of a community
4. No cash value is observed because it is a divine
gift
5.
6.
7.
8.

 Q-3 COMMERCIAL BLOOD
TRANSACTION
Egoistic prospective
1. The company’s main motto is to earn profit
& it’s doing so by any means
2. There was a desperate need for blood in
hospitals & as a marketer Plasma
international is exploiting it
Enlighted egoistic model

 Putting itself in the customer’s position the

company should be :
1. More careful about pricing of blood not to think
of mere profit
2. More of an empathetic and socialistic
approach should be followed in this kind of
business

 THANK U

v id e o (3 ).f lv