LED Manufacturing Plant

INDIAS ENERGY SECTOR

Current Installed Capacity : 232.64 GW
5th largest in the world
Low per capita electricity consumption
India 778.1 kWh(2012)
China 2500 kWh
Energy deficit ~ 25%
Energy security concerns
57% power from coal-based thermal plants - need to depend on imports
35.5% of Indian population still lives without electricity and 56% of these rural
households are still not electrified
Home energy consumption is increasing continuously at a CAGR of 9.4% annually with
the increase in the production being just 5.6%
Net electricity generation required in 2025-2035 : 1950 Bn units
Per capita electricity consumption is expected to be ~ 1400 kWh by 2020-25
India is one of the world's fastest growing energy market and is expected to be the
second-largest contributor to the increase in global energy demand by 2035
Thermal projects contribute for about 57% of total energy produced in India
India's dependence on energy imports is expected to exceed 53% of the country's total
energy consumption by 2030


0
200
400
600
800
1000
1200
1400
1600
2002 2004 2006 2008 2010 2012 2016 2020
Per capita energy consumption
Household Energy Consumption
With Air Conditioner
Without Air Conditioner
The current penetration of AC is 3% and is expected to reach
22% by 2020 and 47% by 2030
The current market size of AC is 17.5 Mn and is expected to
cross 128.34 Mn by 2020 and 273.67 Mn by 2030
There is no other Home Appliance which will have such
increase in demand in coming 15 Years
If the government do not adopt the stringent energy saving rule
it has to set up 150 units of 500MW power plants only to
support the ACs installed by 2030
LED LAMP
Consists of
LED(light
emmiting diode)
as the source of
luminescence.
A substitute to
electric bulbs,
CFLs and tube
lights.
LED Market demand and forecast

According to ElectroniCast, the consumption value of
LED lamps in India is forecast to reach $491 million in
the year 2017, representing an average annual growth
rate of 59.4 percent (2012-2017).


LEDs would be having a market share of about 57% by
2017. Currently it is just 1.9%.

Machinery Required
Specifications

Model : SJ-45
Production capacity (units/h) : 45
Main Power(kw/h) : 11
Total installed capacity(kw): 11
Weight(t) : 1t

Operation

Raw material granulator
Drying Machine
Extruder
Vacuum Cooling Shape Table
Cutting Machine
Stacking Rack
Extruder machine
Extrusion Die- Head
The Haul off machine
LED lamp anatomy
LED panel
Driver circuit
SUPPLIERS
LED PANEL consists of an array of LED lights.
Phosphorous being a source of manufacture of LED
lights.
90% of world phosphor reserves in China, USA, and
Morocco.
3W panels to be imported from china.

Price : 0.54$
Includes Led Lights has an import duty rate of 7.5% and Landing Charges rate is 1%,
Countervailing Duty rate is 12%, CESS rate is 3%,
Additional Countervailing Duty rate is 4%
Trigger circuit
It is a circuitry consisting of a printed circuit board and
electrical components mounted on it such as
capacitors, resistors, diodes, inductor.
Basically converts A/C voltage to D/C voltage fed to
LED panel.
Circuitry cost 24rs (+- 15% buffer)
Manufactured by many retailers in India.
(contacts available via websites such as
trademart/indiamart.com)
ALLUMINIUM SHEETS
To be sourced from local sellers in India.

Source of information via websites such as
Indiamart.com/Trademart.com

Cost of aluminium sheet being about 2000$ per metric
ton. (approx rs 120/kg)
Plant schedule & Human resources
Working from Monday to Saturday. Weekly off.
8 semi-skilled workers, 2 supervisors,1 manager
2 semiskilled workers employed at plant processes and
other 4 for assembling devices and other 2 for
packaging.
Area allotted to keep inventory of raw material &
finished goods
Production capacity is 50 units per hour.
Assembling time is about 6mins a lamp.
Working time 10hrs a day.
Plant location
At MIDC (Aurangabad)
Cheaper Land Rates
Near to Market Places Like(Mumbai, Pune, tier 2 cities
as Aurangabad, Parbhani, Nanded, Jalna etc)
Availability of cheap labor
Good Transportation Facilities

PORTERS FIVE FORCES
SWOT analysis
STRENGTH

1) Cost Competitive
2) Emerging markets

WEAKNESS

1) Completely unorganised market
2) Initial pricing of product is
comparatively high.

OPPORTUNITY

1)High Demand

2)Establish a brand

THREATS
1) From comparatively cheap
products( plastic body)
2) From big players in market

Advertising/Promotions
Particulars BULB CFL LED
Wattage 30 watts 7watts 3watts
Life span
(hrs)
1500 8000 40000
Cost for 50K hours:
Replacement costs
Initial purchasing cost
9000 rs
600(30pcs)
20
2100 rs
350 (5pcs)
70
900 rs
-
220
Total 50000 hrs
lightning cost ->
(approx value)
9630 rs 2520 rs 1120 rs
ONLINE WEBSITE
BROUCHERS
BANNERS AT OUTLETS
WORD OF MOUTH PUBLICITY

Online Resource Consulting Firm(An Integerated Website)
No such online informative website in India in
existence.
Provides required knowledge and adaptive
measures to save resources to the
consumers.
An online website where in we would sell
different products and services to consumers.
An online energy auditing service for the
consumers.
E-Tailing Outsourcing Website

Click here for
solution

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solution

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solution



Price: 350 rs
Calculate
reimbursement
period and savings
Particulars BUL
B
CFL LED
Wattage 60
watts
14wat
ts
6watt
s
Life span
(hrs)
1500 8000 4000
0
Cost for 50K
hours:
Replacement costs
Initial purchasing
cost

18000
rs
1200(3
0pcs)
30
4200
rs
700
(5pcs
)
140
1800
rs
-
300
Total 50000 hrs
lightning cost ->
(approx value)
19230
rs
5040
rs
2100r
s
THANK YOU.



SAVE ENERGY, THIS MEANS YOU