Business

Communication,
Management,
and Success

Module One
2014 The McGraw-Hill Companies, Inc. All rights reserved
McGraw-Hill/Irwin

Copyright 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

Learning Objectives
LO 1-1 Recognize myths about on-the-job
writing.
LO 1-2 Distinguish business communication
from other school writing.
LO 1-3 Explain accomplishments through
communication.

1-2

Learning Objectives
LO 1-4 Understand costs for business
communication.
LO 1-5 Define criteria for effective messages.
LO 1-6 Apply strategies for communication
analysis.
LO 1-7 Apply strategies for creative thinking.

1-3

Verbal and Nonverbal Communication

Verbal Communication
Face-to-Face/Phone Conversations/Meetings
E-mail/Voice-Mail Messages
Letters, Memos, and Reports

1-4

Verbal and Nonverbal Communication

Nonverbal Communication

Pictures/Company Logos
Gestures/Body Language
Who Sits Whereat a Meeting
How Long a Visitor is Kept Waiting

1-5

Workplace Communication Challenges

40 million people in the U.S. alone have
limited literacy skills, including some college
graduates.
States spend more than $220 million
annually on remedial writing programs for
employees.

1-6

Workplace Communication Challenges

Corporations may spend $3.1 billion
annually to fix problems from writing
deficiencies.
Two-thirds of private-sector employers
surveyed said writing was an important
responsibility for employees

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Workplace Communication Challenges

Good communication skills are vital in
todays workplace.
Technology is making the globe a smaller
and busier place, one where messages must
be understood immediately.
The better an employees communication
skills are, the better his chance for success.
1-8

Myths About Workplace Writing

Secretaries will do all my writing.
Ill use form letters or templates when I
need to write.

1-9

Myths About Workplace Writing

Im being hired as an accountant, not a
writer.
Ill just pick up the phone.

1-10

Business and School Writing

Business and School Writing differ based on:

Purpose.
Audience.
Information.
Organization.

Style.
Document design.
Visuals.

1-11

What does communication

accomplish?
Internal
Subordinates
Supervisors
Peers

1-12

The Internal Audiences of the

Sales ManagerWest
Figure 1.1

1-13

What does communication

accomplish?
External
Customers/Stockholders
Unions/Government Agencies
Press/General Public

1-14

The Corporations
External Audiences
Figure 1.2

1-15

Basic Purposes
Workplace writing can have one or more of
these basic purposes:
To inform.
To request or to persuade.
To build goodwill.

1-16

How much does correspondence cost?

Employers paid an average of $23.50 per
hour per employee for wages and benefits.
At that rate, an employer would pay $21.15
for an employees time spent writing a
typical letter

1-17

How much does correspondence cost?

Bad writing wastes time by:
Taking more time to read
Requiring more time to revise
Confusing ideas
Delaying action

1-18

What makes a message effective?

Is clear.
Is complete.
Is correct.
Saves the readers time.
Builds goodwill.

1-19

How should I analyze business

communication situations?
Whats at stake to whom?
Should you send a message?
What channel should you use?
What should you say?
How should you say it?

1-20

PAIBOC
P What are your purposes in writing?
A Who is (are) your audiences?
I What information must your message
include?

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PAIBOC
B What reasons or reader benefits can you
use to support your position?

O What objections can you expect your

reader(s) to have?

C How will the context affect reader

response?

1-22

Thinking Creatively
Creativity is essential to success in business
and business communication.
Thinking creatively often means shedding
common paradigms.

1-23

Thinking Creatively
Ways to become more creative include
brainstorming,
working within limits,
consciously seeking problems or dissonances that
need work.

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