Use of Twitter for Lead

Generation

PRESENTED BY GROUP B7 :

ANSHUL GOEL - 14020

GEORGE JOY - 14056

NITISH KUMAR SAMANTA - 14095

SAESH V NAIK - 14131
SWAROOP G - 14167

ABOUT SOCIAL MEDIA

Social mediaisthesocialinteractionamongpeopleinwhichtheycreate,shareorexchange
informationandideasinvirtualcommunitiesandnetworks.

Websitesandapplicationsdedicatedtoforums,microblogging,socialnetworking,social
bookmarking,socialcuration,andwikisareamongthedifferenttypesofsocialmedia.

Inbusiness,socialmediaisusedtomarketproducts,promotebrands,
andconnecttocurrentcustomersandfosternewbusiness.

Ex:Facebook,Google+,Twitter,LinkedIn,Reddit,Pinterest.

Twitter

Twitterisanonlinesocialnetworkingandmicrobloggingservicethatenablesuserstosend
andreadshort140-charactertextmessages,called"tweets".

UserscanaccessTwitterthroughthewebsiteinterface,SMS,ormobiledeviceapp-Twitter.

Itgainedworldwidepopularity,with500millionregisteredusersin2012,whoposted340
milliontweetsperdayhandling1.6billionsearchquerieseachday.

In2013Itwasoneofthetenmost-visitedwebsites,andhasbeendescribedas"theSMSof
theInternet.

Twitter Terminologies

# Hashtag

ItisusedtomarkkeywordsortopicsinaTweetasawaytocategorizemessages.

ItisusedtocalloutnamesinTweets.Ex:@SDMIMD.Whenausernameispreceded
bythe@sign,itbecomesalinktoaTwitterprofile.

HT or h/t

Usuallymeans"hattip."Awayofacknowledgingthepersonwhooriginallysharedthe
contentbeingtweeted,suchasalinktoanarticleorvideo.

Twitter Terminologies (Contd.)

Follow

TofollowsomeoneonTwitteristosubscribetotheirTweetsorupdatesonthesite.

Followcount

Thenumbersthatreflecthowmanypeopleyoufollow,andhowmanypeoplefollowyou.Foundon
yourTwitterProfile.

Follower

AfollowerisanotherTwitteruserwhohasfollowedyou.

Following

YourfollowingnumberreflectsthequantityofotherTwitterusersyouhavechosentofollowonthe
site.

Twitter Terminologies (Contd.)

Promoted Tweets

TweetsthatselectedbusinesseshavepaidtopromoteatthetopofsearchresultsonTwitter

Retweet (noun) / RT

ATweetbyanotheruser,forwardedtoyoubysomeoneyoufollow.Oftenusedtospreadnews
orsharevaluablefindingsonTwitter.

Trends

AsubjectalgorithmicallydeterminedtobeoneofthemostpopularonTwitteratthemoment.

ADVANTAGES AND USAGE OF Twitter

Build your personal brand

Itprovidesanopportunityforglobalreachthataseveral-monthspeakingtourcouldneveraccomplish

Boost companys visibility on search engines

todaysearchesbringupeverythingfromWebsitestovideostoTwitterprofiles.

Monitor real-time conversations about companys brand and catch problems early
Willhelpseewhatpeoplearereallysayingaboutcompanyandhelpdiscoverconsumerproblems,productissues
beforetheycausetroubleandtakeactionearly

ADVANTAGES AND USAGE Contd.

Break through communication barriers with tweets

Customersmaynotreturncallsorrespondtoemails,buttheyalmostalwaysreturntweets.

Run special deals and promotions

Helptodrivetrafficormoveslow-movingstockandalsoattractcustomer/people

Take advantage of PR opportunities

OrganizationmaygetsomePRplacementsifitestablishitselfasavoiceofauthorityonTwitterespeciallyifit
combineitstweetswithblogposts

Find new business contacts and relationships

ThroughtheAdvancedSearchandlearnandconnectwiththepotentialcustomers.

ADVANTAGES AND USAGE Contd.

Keep up on news and trends

Canbegreatacompetitiveweaponfortheorganization.Benefitiftheemployeeshadaccesstoreal-timenewsandmarket
informationthattheircompetitorsdidn'thave.

Target Marketing
Canlocatepeoplewithsimilarinterests,helpingtotargetpotentialcustomers.Theprocessof"retweeting,canalsohelp
buildyourprospectbase.

Cost-Effective
Forcash-strappedsmall-businesses,Twitterisacost-effectivewaytoreachcustomersandprospectsaroundtheworld.
Twitteroffersadditionalmarketingtoolsatnoorlowcost.

Lead Generation

Leadgenerationisthepracticeofsolicitinginquiriesfrompotentialcustomers.

Traditionalleadgeneration:tradeshowsvisitorstoacompany'sboothwouldfill
outacardwiththeircontactinformationandturnitintoreceiveacallbackfrom
thatcompany'ssalesteam.

Purposes-listbuilding,e-newsletterlistacquisition,andbuildingoutreward
programs,loyaltyprogramsorforothermemberacquisitionprograms

SincetheriseoftheInternet,manybusinessesusetheirwebsitesasalead
generationoption.

Methods of Lead Generation.

LeadGenerationCards.

Capturein-appform-fillsfromitsfollowers.Theyaretypicallyembeddedlanding
pageswithinthetweets.Theyworkdirectlywithinthepromotedtweet.


Other Methods of Lead Generation

Creating a Call-To-Action on Twitter Business Bio

Aclickablelinkthattakesthepotentialcustomerstothecompanyswebsite
whereyoucangettheiremailids.

Creating a Call-To-Action in Twitter Background

TheCall-To-Actioncantakethecustomerstothee-mailgatedcontent.

Tweeting email gated Call-To-Action

Companiescantweetouttheirlinkstothee-mailgatedcontentsonthe
website.Thelinkcantakethecustomerstothecompanyslandingpage.

Use Promoted Tweets to market E-Mail Gated Content

Twitteradscanbeusedtoadvertisethecontenttopotentialfollowers.
Majorformsoftwitteradsarepromotedtweets.

Enter to Win Sweepstakes on Twitter

Engagingpeopleandconvertingthemintoemailsignupsbyenticingthemwithaprize

User Generated Content Contests on Twitter

Contestscanbeconductedthatrequiresentrantstosubmitphotos,videosortextswhichcangenerate
interestintheproduct

Biggest lead generation

challenges

Lack of resources in staffing, budgeting and time.

utmostconcernforsmallerfirmswhomightnothavesufficientresourcestofinance
theinfrastructureandtheadditionalstaffingmembers.

Fending off negative sentiment and trolls.

Fewofthecustomersmaybehighlydisappointedwiththeproduct/serviceandmay
resorttotrollstoventtheiranger
thebrandimagetakesaseverehitandinsomecasesthedamagemayevenbe
irreparable.

Biggest lead generation

challenges

Spammers.

SpammessageswastetheInternet'stwomostpreciousresources:thebandwidthof
long-distancecommunicationslinksandthetimeofnetworkadministratorswho
keeptheInternetworkingfromdaytoday.

Issues of Scale.

Morecustomersthanemployees-moreconversationsaboutyourbrandthanyou'll
beabletoparticipatein.

Biggest lead generation

challenges

Threat of security.

Disclosureofcommerciallysensitiveinformationthroughsocialmediato
potentiallyhundredsofmillionsofTwitterusers.

Socialnetworkingsitesareaprimetargetforcybercriminals.

THANK YOU