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INTRODUCTION
BACKGROUND
PROBLEM STATEMENT
The concept of designing a new thickener, in the form of
Food Gums, is to cover the weaknesses of the existing
thickening and to meet the consumers needs of a
multifunctional, effective, easy to use, cheap, and healthy
thickener.
PROBLEM BOUNDARY
The thickener product is categorized as
polysaccharides based thickener, known
as Food Gums
The thickener is made from natural
material, such as plants or their parts
LITERATURE REVIEW
Examples of Uses
Fruit sauces and
jellies, cereals,
dressings, snack
foods.
Product
Labels
Ascorbic
acid, citric
acid,
sodium
benzoate,
calcium
propionate
Beverages, baked
goods, confections,
table-top sugar,
substitutes, many
processed foods.
Sucrose
(sugar),
glucose,
fructose,
sorbitol,
WHAT IS THICKENER?
FOOD GUMS
Food
XANTHAN GUM
Xanthan
CARRAGEENAN
Carrageenan
is extracted
from seaweed
Three types of carrageenan
: kappa, lambda, and iota.
These types of carrageenan
influence gel strengths,
texture, solubility,
synergisms and melting
temperatures of the
carrageenan.
Carrageenan provides the
texture needed because it
has an ability to adjust the
XANTHAN
GUM
PRODUCTIO
N
GUAR
GUM
PRODUCTION
NEEDS
CUSTOMERS REQUIREMENT
By Gender
By Job
By Age
PRODUCT IDENTIFIACTION
The
Forms
desired
of thickener
thickeners
Product
Commonly
produced
commonly
formused
usedby
using
thickeners
thickeners
PRODUCT IDENTIFIACTION
PRODUCT IDENTIFIACTION
Availability
Drawback
PRODUCT IDENTIFIACTION
Health Benefits
PRODUCT IDENTIFIACTION
Storage
Shelf Life
INTERPRETED
NEEDS
BASED ON
OUR
SURVEY..
CONTD
LIST OF NEEDS
BASED ON
INTERPRET
ED NEEDS
CONTD
GROUPING AND
RANKING
GROUP 1
GROUP 2
GROUP 3 AND
4
GROUP 5
MIND MAPPING