Evaluation Question

2
How effective is the combination of your main
product and ancillary texts?

Dani Gordon

that I carefully considered how they would correspond with the music vid
a similar style and aesthetic, I aspired to achieve this by translating certain

ple design across both, this was an idea that originated when creating the draft for bot
ly correspond with the music video, therefore would limit the recognisability I was aimi
in which they both advised using a scene or character from the video would help to link
s is due to the fact the same location used for the digipak and advertisement is the sam
his worked best on a very busy background, as it was possible that the text could get lo
4 panel, this allowed me to show off more clips from the music video, therefore making

Draft digipak

Draft Advertisement

Draft digipak (2)

Draft digipak (2)

Final Digipak

Final Advert

ere very busy, with a simple style of font, the inspiration from which I took from an existing Arct
malistic, as the album name isnt even featured on the cover and includes a mid shot of the sam
s again I only included a small amount of text. Due to the bright background I only used white
ore creative. Therefore in my final advert and digipak I tried to use a wider range of images. U
o keep with the simplistic style of the video and the previous ancillary tasks I had done, for this
e. Another reason for the lack of text and the simplicity of the text that was included was that I

minimum and decided to stick with a straight narrative instead of flicking between narrativ
son I don't think having a busy, heavily edited digipak and advertisement would of shown th
dited and very busy, this works for the style of music they are producing and lets the audie
on featured on the cover. The only editing I did on the digipak was making the image that h
ve it a more washed out feel. I that in both situations the editing was so minimal that it does
his was to match the image on the cover of the digipak.

ction between it and the ancillary tasks. The main reason being we took s
d draft ancillary products such a distinct background that featured in the v
rom the video was the best way to reenforce the connection.
wanted to include as the two pieces would be working closely together. A
ey convention I noticed during research and I feel it makes the pieces con

ment successfully for fulfilled the aim we had set out to achieve, creati
ain difference being the fact we used six images on the digipak and o
ssible. I believed the simple to the point nature of the ancillary tasks is
and got straight to the point, this shown through how the combinations