INNOVATING THE WAY BRANDS ARE BUILT

PRESENTED BY

RAJESH K KASHYAP
BBA(H)

INTRODUCTION
DENTSU AEGIS NETWORK LTD. is a
multinational media and marketing
communication advertising company.
It was founded in 2013 and a wholly
owned subsidiary of DENTSU.INC.
worlds 3rd positioning company
Headquarters in LONDON ,ENGLAND and
UK.
CEO JERRY BUHLMANN
Its has over 23000 people
across 110 countries.

HISTORY..
IN 2013, Dentsu.Inc established and
launched Dentsu Aegis Network which
comprises Aegis Business and all the
Dentsu owned companies outside of Japan

DENTS
U

AEGI
S

DENTSU
AEGIS
NETWORK

Aegis Group is the world's largest group of media

specialists began in 1979 in London.

Dentsu was established as Japan AdvertisingLtd. and

Telegraphic ServiceCo. in 1906 and In 1955, Japan
Telegraphic Communication Co.,Ltd. changed its
name to Dentsu

WORKING STRUCTURE

marketing
analytics

Its
principal
services
are
communica
tionstrateg
y through

brand
tracking
and

digital
creative
execution

media
planning
and buying
sports
marketing
and content

8 GLOBAL NETWORK BRANDS

Dentsu Aegis Network has the following main
subsidiaries and divisions:

Carat: #1 Global Media Network

Isobar: a global digital marketing network
iProspect: a global digital performance
marketing agency

McGarryBowen: a global full service advertising

agency

DENTSU MEDIA: a
Vizeum: a media communications
specialist
Covario: a paid search performance
agency.
Posterscope: an out-of-home
media specialist

AGENCIES..

360i
AMNET
Amplif
Data2Decisions
Mitchell Communications
psLIVE.

SERVICES

Dentsu Aegis Network services include:

Communications strategy and consultancy
Creative services
Consumer insight and media research solutions
Offline and Online media planning and buying
Data analysis and evaluation
Digital search management (PPC, SEO)
Digital consultancy including email, mobile, affiliates and sitebuild, SEO and digital creative solutions through the Isobar
network
Media sponsorship - creation, negotiation and management
Branded content - creation, negotiation and management
Event sponsorship - creation, negotiation and management
including bespoke event creation
Sport sponsorship - creation, negotiation and management
Customer communications planning
Advertising forecasting

DENTSU-INDIA
In 2007,DENTSU AEGIS NETWORK has joined
hands with WATCONSULT helped by
WEBCHUTNEY,ISOBAR&IPROSPECT to capture
INDIAN MARKET.
WATConsult which one of India's largest full
service digital and social media agency.
Dentsu Aegis Network is making it the only
network in India offering end-to end
comprehensive digital services in this scale.
WATconsults Specialties: Social Media, Digital
Media, Digital Marketing, Online Marketing,
Social Media Marketing
With expertise in Mobile, Video and Analytics
FOUNDER&CEO-RAJIV DINGRA

DENTSU-INDIA
Clients

:Godrej Group, Nikon, Tata

Chemicals, Bestseller Group,Bajaj,
MAHINDRA and more than 70 other
national and global brands.
WATConsult is recognized as the Most
progressive digital agency at CMO Asia,
Singapore and theSocial Media Agency of
the Year at Socialathon Awards 2014.
Dentsu India is one of India's leading
advertising agencies. One of the largest
political organisation hired Dentsu India to
handle its electioneering advertisements
for the 2014 General Elections

DENTSU INDIA
Dentsu India Group comprises
three independent full-service
advertising agencies

Dentsu Communications-brand
and media solutions
Dentsu Marcom- advertising and
communication agency
Dentsu Creative impact-

ADVERTISMENT

CONCLUSION

Dentsu india purpose is to create

ideas for brands that generates
currency across every interaction in
the ecosystem.
Its belief is that constant currency is
what keeps people engage with
brands in todays world. Thatswhy
our role is only to create currency for
bands through good innovation-a
combination of innovation,
technology and enterprise.