Industrial Training report

Done ByRoll no.- 11-MEAt

Escorts Limited
Spare Part Division
Sector-24 ,Faridabad, Haryana
Submitted to
Echelon Institute of Technology
Jasana-Manjawali Road, Kabulpur , Haryana

ACKNOWLEDGEMENT

Gratitude unlocks the fullness of life. It turns what we have into enough,
and more. It turns denial into acceptance, chaos to order, confusion to clarity.
It can turn a meal into a feast, a house into a home, a stranger into a friend.
Gratitude makes sense of our past, brings peace for today, and creates a vision for
tomorrow.
----Melody Beattie

Withallmyinexpressiblegratitude,IdedicatemyworktotheAlmightywhohasgivenmethestrengthtoliveandaccomplish
mydreams.Wordsareinadequatetoexpressmygratitudetomyparents,formetheyareneverendingsourceoflove,support
andinspiration.Sincerethankstothemfortrustingmeandbeingthereformealways.Iremainindebtedtothem.
Ideemitaprivilegetorecordbyprofoundsenseofgratitudetomyresearchsupervisor,DepartmentofMechanical
Engineering,EchelonInstituteofTechnology,forhersagaciousguidancethroughoutthisstudy.Hisscholarlysuggestions,
immenseinterestandaffectionatebehaviorhavebeenafoundationofinspirationtome.Iwasindeedfortunatetohavebeen
associatedwithhim.
SpecialthankstoMr. Rajan Chugh ,HeadEscortsLimited,SPAREPARTDIVISION,Faridabadwhogavemean
opportunitytoworkandlearninsuchaprestigiousorganization.
Wordsfailmetothankmyindustrialsupervisor,Mr. Sanjay Bhatia DGM EscortsLimited,SPAREPARTDIVISION,
Faridabad,forgivingmetheopportunitytoworkonthisprojectandforhisliberalandincessanthelpandforthemeticulous
guidanceandencouragementherenderedtomethroughoutmytraining.

Ioweanoteofspecialthanks Ms. Bindu Sharma (Assistantmanager-Projectmanagement)Escorts

Limited,SPAREPARTDIVISION,Faridabadforherimmensehelpandaffectionateencouragementduring
mywork.Ibenefitedalotfromherexperienceandknowledge.Iwillalsocherishherveryfriendlynature.
AspecialwordofthankgoestotoMr. Vivek Malik (SalesHead)EscortsLimited,SPAREPARTDIVISION
,Faridabadforconstanthelpandsupport.

Let us be grateful to people who make us happy-they are the charming gardeners who make our souls blossom
---Marcel Proust
Mr. Saumen Das isalsoacknowledgedforhisinvaluablehelpneededeverytimeofmytraining.
Iamgreatlyindebtedtowardsmy beloved parents,andsister,Shayana Gora, fortheircategoricalsupport
whichwasindeedpivotaltoaccomplishmentofmyentireendeavor.Theyhavebeenthedrivingsource
throughoutmytraining.Ithankthemforbelievinginme,listeningtomycomplaintsandfrustrationsandfor
sharingmythoughts.
Aboveall,IagainthankAlmightyforshoweringhisinfiniteloveandblessingsonme.
Parv Gora

Project HumDum
Customer Loyalty Programme

Objective & Design

Objective- Influence the Influencers

Createaloyalmechanicswhocanbeour
brandambassadorsinthemarketand
Influenceothermechanics&customer.
Enrollment-Enrollmentofnew&Existing
mechanicsintheprogram
Transactions-Registrationsofpointsvia
SMSorCRMwebsiteor
Registeredmobileno.
RedemptionGiftredemptionviaSMS
orCRMwebsiteor
Registeredmobileno.

Transfer of service provider

HCRM

to
services

Data auditing
3 months pending issues
Registrations
Redemptions

Infinity e

Look and Feel

New Website

User friendly and attractive

website

New Gift
catalogue

More variety and

valuable gifts

KYC Know you customer

Stratification of mechanics

Diamond
Platinum
Gold
Silver

JCP - Journey Cycle Plan

Where and How frequent to visit

Points For all

From 3600 parts 11300 parts
Even Including Ferrari parts
Updation of points
Changes made for revised MRP or introduction
of new parts

SOP of updation
To update the point sheet and the software
immediately as there is a change in MRP or
addition of new part.

Training
Help center training
To have a better insight of the programme and
to touch the mechanic soul for a better connect

HSO training
To know how to promote HumDum help
Mechanics on field . To catch view from the
field.

Mechanic Classification Based on

their performance

Diamond Club

Platinum Club

Gold Club

Reward and

A Step Ahead Promotion

Schemes for every month on the parts &
lubes
To provide attractive scheme to increase
engagement

Awareness calling
To keep in touch with the mechanics and keeo them
updated about schemes and changes

Redemption Drives
Give a trust and taste of the gifts

Touching the remote areas

Better Penetration all over India

Promoting Lubes

To Enhance Visual Experience at

Retailer

Table Mat at Retail Counter , 600X400 mm

Carry Bag for

Customers
- Completely Bio
degradable material

For Local Mechanic

Different medium for sharing information and reinforcing the fact
that we are better
Modern Way

Traditional Way

Promotional Material

T-shirt
Cap

Tractor Model

And this for you to promote these products to

Thank You