MAR 250

Marketing Resources
Library Session

Spring 2010
Mortola Library
 Pace Library Basics
 The Pace Library home page (
http://library.pace.edu) provides
access to the library catalog and
databases.

 To access library databases from

home, you must know your MyPace
Portal password.
 What information will you
need?
 Industry Information - History and
Current Situation
 Brand and Company Information
 Costs, Logistics & Regulations
 Market Research
 Industry Research
Resources
 Business Rankings Annual
– Ref. HG4050.B88
– Business & Co. Resource Center database
 Market Share Reporter
– Ref. HF5410 .M37
– Business & Co. Resource Center database
 Standard and Poor’s Industry Surveys
– NetAdvantage database
 Brand and
Company Information
 Brands and Their Companies
– Ref T223.V4 A25 
 Hoover’s company profiles
– Hoover’s database (hoovers.com)
 Annual reports and 10Ks
– Mergent database
 Market Research
 E&P Market Guide
– Res. Ref. HF5905.E38
 SRDS Lifestyle Market Analyst
– Res. Ref. HF5415.33.U6 L54
 Consumer Expenditure Survey
– US Dept. of Labor – Bureau of Labor Statistics
 MRI Mediamark Reporter
– Accessed Via the Pace Library Homepage
 Choices III (Simmons)
– CD-ROM is available at the reference desk
 Costs, Logistics &
Regulations
 Ad $ Summary
– Reference: HF5801.A18
 SRDS Publications
– Reference: HF5905.S . . . .
 Federal Trade Commission
– http://www.ftc.gov
 Food and Drug Administration
– http://www.fda.gov
 Finding Articles in Business
Databases
 Contain citations and abstracts, and in
some cases full-text articles, from
periodicals (magazines, newspapers,
and journals).
 Can be general or subject specific.
 Can be accessed through the Pace
Library Home page (http://library.pace.edu)
 Examples of Article Databases:

 Business Source Premier

 ABI-Inform Global
 Business and Company Resource
Center
 Global Market Information Database
(GMID)
 Cite your sources
 Site the sources of your information – NOT
the tool you used to find it.
– The source can be Market Share Reporter, but it
can not be Business & Co. Resource Center.
– The source can be a web site, but it can not be
Google
– The source can be a books, but it can not be the
library catalog.
 Ask your professor what citation form (APA,
MLA, Chicago) he/she prefers.
 Resources for Help with
Citations
 Style guides available at the Reference Desk
– MLA Handbook for Writers of Research Papers
– Publication Manual of the APA

 Citation examples available on the Library Web Site

 Go to “ How do I “
 Click on Citing Resources
 Good luck with your
research!
 For additional help, visit the Reference Desk
or call at (914) 773-3381 or (914) 773-3505
 You can also e-mail ref@pace.edu or chat
with a reference librarian live.
 To contact Doug Heimbigner:
dheimbigner@pace.edu
http://librarypace.blogspot.com