THE EMIRATES PALACE ABU DHABI

BURJ AL ARAB

PALAZZO VERSACE

OBEROI UDAIVILAS

BELLAGIO LAS VEGAS

THE TAJ PALACE DELHI

THE LEELA KEMPINSKI-MUMBAI

The Ritz Carlton

RAFFLES SINGAPORE

SHANGIRI LA BEIJING

Hotel Industry
A Presentation
by The Ravens

Radhika Bhagat
Richa Sharma
Rohit Bohra
Rupangi Gupta
Rushik Shah

CRITERIA FOR STAR RATING

3 STAR HOTELS
FORMAL AND SPACIOUS RECEPTION AREA AND LOUNGE
THEIR RESTUARANTS CATER TO NON- RESIDENTS GUESTS TOO
EN-SUITE BATHS WITH GOOD STANDARD AND QUALITY OF
EQUIPMENTS
COMFORTABLE STAY TARGETED

4 STAR HOTELS
HIGH QUALITY FURNISHING, DCOR, AND EQUIPMENTS
HIGH STAFF TO GUEST RATIO FOR BETTER SERVICES
SERIOUS APPROACH TOWARDS CUISINES AND VARIETY

CONTD
5 STAR HOTELS
THE ENTIRE HOTEL IS SPACIOUS AND LUXURIOUS
EXQUISITE CUISINES THAT CATER TO TASTE BUDS FROM ALL OVER THE
WORLD
SERVICES ARE MORE, FLAWLESS AND PERSONAL ATTENTION TO THE
GUESTS NEEDS
SOME UNIQUE SERVICES PROVIDED IN THE 5 STAR HOTELS
BUTLERS
CHAUFFER DRIVEN LUXURY CARS
PILLOW MENU
CUSTOMISED SERVICES IN THE IN-HOUSE SPA AND SALOON
42 PLASMA TV, INTERNET, FAX, LAPTOPS ON RENT AND MUCH MORE

MARKETING STRATEGY OF
HOTELS
Product Mix:- Hotels stay innovative in the peripheral services.
Price Mix:- The diverse nature and character of dishes, involvement of cost and
spending power of customers.
Place Mix:- Location of the hotel is the most important business decision for the
hotel.
Promotion Mix:- Advertisement, publicity, sales promotion, personal selling, wordof-mouth promotion and telemarketing are the components of a hotels marketing
strategy.
People:- The hotel management should train its people regularly, especially the
front line professionals.
Physical Evidence:- . Lobby- It being the first & the last part of the hotel that the
guest sees, thus it should be well designed, also to ensure that the customer returns
again the room should be comfortable and should have made his stay hassle free.

CONTD
Process:- Major service encounter that extremely delighted or disappointed
are:
1. Check in.
2. Bell person carrying luggage to the room.
3. Food.
4. Wake up call
5. Check out.
The hoteliers plan their processes in such a way that there are minimum errors
and glitches.

The SWOT Analysis of the Indian

Hotel Industry

Strengths
1. Indias rich culture heritage
2. Demandsupply gap
3. Government support

Opportunities
1. Rising Income
2. New business opportunities
3. Open sky benefits

Threats
Weaknesses
Poor support to infrastructure 1. Event risk
2. Increasing competition

THE OBEROI
SEMENTATION:- INCOME AND LIFESTYLE
TARGET:- HIGH INCOME AND LUXURY LOVING
POSITION:- LUXURY HOTELS WITH
EXECELLENT LOCATIONS AND SERVICES.

THE RITZ CARLTON

RITZ CARLTON

Segmentation:- They usually segment

people on their earnings and status
Targeting:- They target people in the high
income and elite class.
Positioning:- An elite hotel with excellent
service and luxury
Marketing Plan:- Tie up with air lines. Ritz
Carlton says that they are Ladies and
Gentlemen serving Ladies and Gentlemen

The Oldest Hotel in The World- Hoshi Ryokan Japan

(Functioning for the past 1300 years and with the same family)

19

HOTEL
COST :- $3.8 billion
The Emirates Palace (Abu
Dhabi)

20

THE MOST EXPENSIVE ROOM OF THE

WORLD!

Atlantis Bridge Suite, The Atlantis

Location: Paradise Island, Bahamas, Suite Area: 4800 sq. ft.
Rate:- $25,000 a night

Different types of
DIFFERENT
TYPES
OF
hotels
HOTELS
IN THE
WORLD

The Tree House Hotel

ARIAU TOWERS- AMAZON FOREST

GARDEN HOTELS

Cave Hotels

THE CAPSULE HOTEL

OSAKA

INTERIOR

EXTERIOR

The Ice Hotel

SWEDEN ICE HOTEL

UNDERWATER HOTELS-JULES,
FLORIDA

HAUNTED HOTELS- QUEEN MARY, LONG

BEACH CALIFORNIA

THE BOUTIQUE HOTELS

THEY PROVIDE PERSONALISED LEVEL ACCOMODATION AND
SERVICES
ALSO KNOWN AS DESIGN AND LIFESTYLE HOTELS
THE FIRST ESTABLISHED IN 1981
THEY HAVE DIFFERENT THEMES IN EACH ROOM/SUITE MAKING
EVERY SINGLE STAY UNIQUE EVEN FOR THE REPEAT GUESTS
THEY TARGET CUSTOMERS WHO ARE IN THE EARLY 20S TO
THE MID-FIFTIES WITH MID TO UPPER INCOME AVERAGES
MARKETING IS DONE BY WORD OF MOUTH

BIBILOGRAPHY
www.google.com
www.dogpile.com
www.wikipedia.com
www.forbes.com
www.ho-shi.co.jp/jitenHoushi E/
www.hauntedhotels.com
www.worth1000.com
Hospitality And Travel Marketing Alastair M. Morrison
Hotel Marketing S.M. Jha
Hotel And Food Service Marketing Francis Buttle
Marketing For Hospitality and Tourism Philip Kotler John Bowen James
Makens

FINALLY..
Questions ???
THANK YOU!!