Professional Documents
Culture Documents
2015
by
Strada IQ
January 2016
Record Year
New Transportation
Model
Negative Equity
Leasing
As expected with the
Canadian dollar losing
value.
There is a corresponding
increase in leasing.
This trend will continue.
Providing a compelling
advantage to some
manufacturers.
Who Is Ahead
Porsche: + 30%
Lexus: + 25%
Acura: + 16%
Mercedes-Benz: + 15%
Nissan: + 13%
Subaru: + 11%
Audi: + 9%
Land Rover: + 7%
VW: + 7%
BMW: + 7%
GM: + 5%
Who Is Behind
Jaguar: - 11%
Ford: - 5%
Kia: - 3%
Hyundai: - 2%
For the year the market is
up by 2.5%.
CPO
SOME NUMBERS
THREE QUARTER 2015
Compact
Honda Civic..64,950
Hyundai Elantra47,722
Toyota Corolla..47,199
Mazda 3........34,811
Jetta...27,719
Toyota Camry..16,805
Ford Fusion..15,781
Honda Accord.........14,465
Hyundai Sonata..13,497
Chrysler 200....10,961
Chevy Malibu....9,203
Nissan Altima.7,293
SOME NUMBERS 1
THREE QUARTER 2015
CUV/SUV
PICK UP
Ford Escape.47,726
Ford F Series....118,837
Toyota RAV4.42,246
Ram.91,195
Honda CR-V.38,961
GMC Sierra....53,727
Nissan Rogue...35,841
Chevy Silverado46,408
Jeep Cherokee.31,833
Chrysler Journey..25,646
Chevy Equinox.....19,766
SOME NUMBERS 2
THREE QUARTER 2015
LUXURY SUV/CUV
Entry Luxury
Audi Q58,203
M-B C Class..9,992
Acura RDX.....7,380
BMW 3 Series9,590
Lexus RX7,063
Audi A4......5,461
M-B M Class...6,009
Acura TLX..5,075
BMW X5..5,381
Lexus IS.....3,401
Acura MDX.....5,814
Infiniti Q50..3,295
M-B GLK....5,304
Cadillac ATS..3,493
Cadillac SRX........4,886
Lincoln MKZ...1,130
BMW X3.....4,527
Cadillac CTS.537
Infiniti QX60......3,863
Buick Enclave3,361
BMW X1..2,942
Lincoln MKX..2,900
SOME NUMBERS 3
THREE QUARTER 2015
New Entrants
D ID YOU KN OW
Lexus NX.6,127
Lamborghini.....122
Audi Q3...3,596
Maserati...507
M-B GLA.3,719
Ferrari......216
Lincoln MKC2,970
Panamera....341
Porsche Macan..1,639
GT-R..130
BMW X4..1,144
R8......89
Rolls-Royce..79
Bentley....158
Volt....1,463
Leaf....1,233
OUR THOUGHTS
2015
Free flowing money, be it finance or lease continues to power sales. Its an appreciable
profit opportunity for the providers of financial services.
If you have the feeling that the Koreans had their day in the sun, we agree with you.
Trucks, be it pick ups, SUV, CUV are displacing sedans. This trend will continue, with
customers seeking utility.
There is a friction point in showrooms which is counter productive for all the
stakeholders.
Thank You