ITC INDIA LTD.

GROUP NO. 32

ABOUT COMPANY
ITC Limited or ITC is an Indian conglomerate
headquartered in Kolkata, West Bengal.
Its diversified business includes five segments:
Fast Moving Consumer Goods (FMCG), Hotels,
Paperboards & Packaging, Agri Business &
Information Technology.
It employs over 25,000 people at more than 60
locations across India and is part of Forbes 2000
list.

USP and VISION and MISSION

Experiencing the real taste

Sustain ITC's position as one of India's most valuable

corporations through world class performance,

creating growing value for the Indian economy and
the Company's stakeholders
To enhance the wealth generating capability of the

enterprise in a globalising environment, delivering

superior and sustainable stakeholder value

OBJECTIVES
Offer new products that meet the aspiration of the changing
consumer
Offer food products with affordable and appropriate nutrition
Ensure widespread accessibility to healthy products through
appropriate pricing and wide distribution
Follow the highest standards in nutrition labelling and
reporting.
Providing people with food they want of their choice in a
hassle free manner with exact taste.

KEY TO SUCCESS
Brand name of ITC, a company dealing in diverse range of
products with almost all products declared as success .
A company which thrives for quality.
For innovation,excellence,nation orientation,rescpect for
customers formed as core values for company.
With a population size of 1.22 billion of which 604 million
were under the age of 24 in 2011, this rising youth
population is likely to increase Indias overall food
consumption.
India is known for spices and rich agricultural products

4 Ps
Product- processed food incluuding ready to
eats,spices,staples etc
Price-Atta(10kg)-280
Ready to eat-150
Ghee-500
Instant mix-80
Staple-250
Place-Warangal,one of the fastest growing state .Agriculture is
the main economic activity with irrigation depending mainly
on monsoon and seasonal rainfalls.TELANGANA,SOUTH INDIA
Promotion- marketing strategies

STP
S-The product caters to needs of almost all
sections of society mainly covering higher middle
class and richer sections of society
T-Since we are dealing in food product there is no
as such any barrier to specific age limit.It caters
to all age groups
P-ITC being one of the india;s largest company
and because of high investment will be
prominently placed in competition to its
rivals.They will act as a source of high level of
competition to existing firms

HR MANAGEMENT
YEAR 1

YEAR 2

YEAR 3

1250000

19800000

21780000

1250000

26400000

29040000

900000

16500000

18150000

900000

11880000

13068000

850000

13200000

14520000

2550000

528000000

580800000

9000000

1980000000

2178000000

5610000000

6171000000

16500000

18150000

11880000

13068000

247500000

272250000

396000000

435600000

264000000

290400000

1320000000

1452000000

1046166000

1150782600

68000000
900000
900000
5000000
2500000
1000000
3750000
9510600000

INVESTMENT EXPENDITURE
PARTICULARS
LAND

AMOUNT(IN CRS)
600

BUILDING

500

MACHINERY

1750

WHEAT FLOOR MILLING

0.50*200

HAMMER MILL

0.25*400

SPICES PULVISER

1*100

PIN MILL

1*100

DESTONER

0.50*200

RIBBON BLENDER

2*50

GHEE PUMP

2*50

GHEE CLARIFIER

1*100

GHEE STORAGE TANKS

2*50

GHEE BOILER

0.50*200

GHEE SETTLING TANKS

1*100

ROASTER

1*100

WEIGHING AND SCALING

0.25*400

AUGUR DOSER

0.25*400

OTHERS

350

VEHICLES

100

FURNITURE

50

TOTAL

3000

DEPRICIATION(IN Crs)
PARTICULARS
LAND

1ST YEAR
60

2ND YEAR
54

3RD YEAR
49.6

BUILDING

50

45

40.5

MACHINERY

175

167.5

140.7

WHEAT FLOOR MILLING

0.9

0.81

HAMMER MILL

0.9

0.81

SPICES PULVISER

0.9

0.81

PIN MILL

0.9

0.81

DESTONER

0.9

0.81

RIBBON BLENDER

0.9

0.81

GHEE PUMP

0.9

0.81

GHEE CLARIFIER

0.9

0.81

GHEE STORAGE TANKS

0.9

0.81

GHEE BOILER

0.9

0.81

GHEE SETTLING TANKS

0.9

0.81

ROASTER

0.9

0.81

WEIGHING AND SCALING

0.9

0.81

AUGUR DOSER

0.9

0.81

OTHERS

35

31.5

28.3

VEHICLES

10

8.1

FURNITURE

4.5

4.05

TOTAL

300

280

242.95

PARTICULARS

PRICE PER UNIT

AMOUNT(INR)

PARTICULARS

AMOUNT(INR)

FIXED COST

60

FIXED COST

40

PROFIT

40

PROFIT

20

WHEAT

100

VEGETABLE

70

PACKAGE

20

PACKAGE

20

TOTAL

280

TOTAL

150

PARTICULARS

AMOUNT(INR)

PARTICULARS

AMOUNT(INR)

FIXED COST

30

PROFIT

30

FIXED COST

80

STAPLE

180

PROFIT

60

PACKAGE

10

GHEE

340

PACKAGE

20

TOTAL

500

TOTAL

250
PARTICULARS

AMOUNT(INR)

FIXED COST

20

PROFIT

10

MIX

40

PACKAGE

10

TOTAL

80

PROFIT AND LOSS A/C

PARTICULARS

IST YEAR

HR EXPENSES

9510600000

10461660000

11507826000

RECRUITMENT AND SELECTION

4000000000

3500000000

2000000000

MARKETING EXPENSES

5000000000

4500000000

3000000000

TRAINING AND DEVELOPMENT

3000000000

280000000

250000000

RESEARCH AND DEVELOPMENT

3000000000

330000000

350000000

PRINTING AND STATIONERY

100000000

130000000

150000000

RAW MATERIAL

15000000000

20000000000

22000000000

POWER AND FUEL

1000000000

1700000000

2000000000

OTHER MANUFACTURING

1489400000
1490000000

1500000000

2ND YEAR

EXPENSES

3RD YEAR

REPAIRS

500000000

700000000

900000000

INTEREST CHARGES

2000000000

2000000000

2000000000

DEPRICIATION

3000000000

2800000000

2425000000

RENT

TOTAL

47600000000

47891660000

48082826000

INCOMES

130000000

SALES

43200000000

45260000000

49100000000

NET PROFIT

-4400000000

-2631660000

1017174000

LIABILITIES
CAPITAL
LOANS
NET PROFIT
DEPRICIATION

70000000000
10000000000
-4400000000
3000000000
78600000000

BALANCE SHEET

ASSETS
LAND
BUILDING
MACHINERY
WHEAT FLOOR MILLING

6000000000
5000000000
7500000000

OTHERS

0.50*200
0.25*400
1*100
1*100
0.50*200
2*50
2*50
1*100
2*50
0.50*200
1*100
1*100
0.25*400
0.25*400
350

VEHICLES
FURNITURE
CASH AND CASH EQUIVALENTS
DEPOSITS

1000000000
500000000
43200000000
154000000000

HAMMER MILL
SPICES PULVISER
PIN MILL
DESTONER
RIBBON BLENDER
GHEE PUMP
GHEE CLARIFIER
GHEE STORAGE TANKS
GHEE BOILER
GHEE SETTLING TANKS
ROASTER
WEIGHING AND SCALING
AUGUR DOSER