Why GUL AHMED???

We Have Chosen Gul Ahmed

Because:

Leader in textile mills

Quality products
Oldest brand
Delights customers
Diversification

INTRODUCTION
With over a half a century of excellence, Gul
Ahmed is synonymous with quality,
innovation and reliability. From producing
finest quality cotton yarns to most
exquisite variety of home linen and fashion
fabrics, Gul Ahmed has emerged as an
icon of creativity and style for you and
your home.

Vision Statement
Setting Trends globally in the textile industry.
Responsibly delivering products and
services to its partners.

Mission Statement
To deliver value to its partners through
innovative technology and teamwork.
Fulfilling its social and environmental
responsibilities.

History of Gul Ahmed

The story of textiles in the subcontinent is the story of Gul
Ahmed. The group began trading in textiles in the early
1900s. With all its know-how and experience, the group
decided to enter the field of manufacturing and Gul
Ahmed Textile Mills Ltd. was incorporated as a private
limited company, in the year 1953. In 1972 it was
subsequently listed on the Karachi Stock Exchange.
Since then the company has been making rapid
progress and is one of the best composite textile houses
in the world. The mill is presently a composite unit with
an installed capacity of 103,000 spindles, 220 wide width
air jet looms, 90 Sulzers, 297 conventional looms and a
state of the art processing and finishing unit.

Basic Information of the

company
CEO Name

Mr. Bashir H. Ali Mohammad

Year Establish

1953

Company Sale

1000000

Key Products

Bed-Linen, Curtain, Fabric, Yarn,

Company Size

25

Industry Focus

Manufacturer Textile

Awards
Gul Ahmed Textile Mills
Ltd has been
awarded the most
prestigious marketing
excellence award of
"Super brands" of
Pakistan.

Annual Reports

For The Year 2008 Annual

Reports Of Gul Ahmed

Gul Ahmed Advertisement

Competitors of Gul Ahmed

Al-karam textile
Sana and Samia
Vinne Lawn

Market segmentation
Dividing a market into distinct groups of
buyers who have distinct needs,
characteristics, or behavior and who might
require separate products or marketing
programs.

Gul Ahmeds Marketing

Segmentation
It is segmentation on the basis of :
Gender
Male
Female

Income
Upper class
Middle class
Lower class

Target Market
A set of buyers sharing common needs or
characteristics that the company decides
to serve.

Gul Ahmeds Target Market

Gul Ahmed targets both
male consumers.
female consumers.
On the basis of income it targets
upper class income groups.
middle class income groups.

Female Garments

Male Garments

Marketing Mix
The set of controllable tactical marketing
toolsproduct, price, placement, and
promotionthat the firm blends to
produce the response it wants in the target
market.

Marketing Mix

Market Positioning
Market positioning has come to mean the
process by which marketers try to create
an image or identity in the minds of their
target market for its product, brand, or
organization.

Gul Ahmeds Market Positioning

Gul Ahmed is a brand leader itself and is in
a good position than its competitors. Gul
Ahmeds products are according to
customers needs. Customers feel
satisfied and contended after purchasing
Gul Ahmeds products because they are
quality products.

PRODUCT
Anything that can be offered to a market for
attention acquisition, use or consumption
that might satisfy a want or need.

Product line of Gul Ahmed

Bed-linen
Curtains
Fabric
Yarn

Bed-Linen

Curtains

Fabric

Unstitched garments

Stitched Ladies Garments

Mens Shalwar & Kameez

Yarn

Product And Service Decisions

Of Gul Ahmed

Product Attributes
Quality
Unlimited range of designs
Wide range of colours

Branding
With the passage of years Gul Ahmed has
made its very good reputation in the
market. Gul Ahmed, as a brand, is a
symbol of Quality, Style, Comfort and
Satisfaction and this is all seen in its
products.

Packaging
Gul Ahmed use hand bags, on
which its logo is printed, for
packaging

Labeling
Gul Ahmed uses labeling for its
products. It puts a stamp of Gul
Ahmed Textile Mill on its each
and every product, so that, its
products are recognized by
seeing its stamp on them.

Product Support Service

Gul Ahmed manufactures and sells
cloth so it does not provide product
support services to its customers
because they are not required. Else
Gul Ahmed welcomes any
complaints and suggestions to
improve its products.

PRICE
The amount of money charged for a
product or service, or the sum of the
values that consumers exchange for the
benefits of having or using the product or
service.

Setting Price of an object

Pricing Strategies and Gul

Ahmed

Market-Penetration Pricing
Product Line Pricing
Optional-product Pricing
By-product Pricing
Product Bundle Pricing
Segmented Pricing
Promotional Pricing
Geographical Pricing
Dynamic Pricing

PROMOTION
Promotion is communicating with people in
an attempt to influencing them towards
buying the products and/or services.

Promotion Tools

The vital promotion tools used by Gul

Ahmed are:
Advertising
Sales promotion
Public relations
Personal selling
Direct marketing

Advertising Tools:
attractive flyers

banners

magazines
customer database

Gul Ahmed Advertisement

SALES PROMOTION
Devices used in sales promotion include:
Coupons
Samples
Premiums
Point-of-purchase
Contests

PUBLIC RELATIONS
It involves building good relations with
the companys various publics by
obtaining favorable publicity, building
up a good corporate image and
handling or heading off unfavorable
rumors, stories and events

1. Publications
Written materials are prepared to reach
and influence the target markets.
These materials include:
Annual reports
Brochures
Articles
Company newsletters
Magazines

2. Events

News conferences
Seminars
Outings
Trade shows
Exhibits
Contents
Competitions
Anniversaries

3. Sponsorships
Companies can promote their brands and
corporate name by sponsoring sport and
cultural and highly regarded causes.
Gul Ahmed actively participates in social
events whether its sponsoring any charity
program, or sponsoring award and sport
shows.

PERSONAL SELLING:
Sales Person:
An individual promoting one or more of the
following activities:
Prospecting
representing a company by Communicating
Selling
Servicing
Information gathering
Relationship building

DIRECT MARKETING:
Direct marketing tools:

Direct mail marketing

Catalog marketing
Telephone marketing
Direct response Television
marketing
Internet marketing

PLACEMENT
The forth and last P refers to Placementthe channel through which the product
gets to the customer. It is also termed as
Place.

Placement includes:

Channels
Coverage
Assortments
Location
Inventory
Transport

Marketing Channels for Gul

Ahmed
Gul Ahmed has direct selling strategy.
Producer Ultimate Consumer
It has its own retail outlet in different cities
of Pakistan

Placement Of Gul Ahmed

Ideas by Gul Ahmed

Ideas by Gul Ahmed

Ideas by Gul Ahmed is the retail venture of
Gul Ahmed Textile Mills Ltd. Visualizing
the needs of customers and the growing
trend towards the retail industry, the
company decided to diversify into the retail
sector in 2003

OUTLETS OF GUL AHMED

Gul ahmed outlets

Gul ahmed is also now in:
Lahore
Islamabad
Jehlum
Gujranwala
Rawalpindi
Abbot abad

BCG Model

SWOT Analysis
SWOT Analysis is a strategic planning
method used to evaluate the Strengths,
Weaknesses, Opportunities, and Threats
involved in a business venture.

Gul Ahmeds SWOT Analysis

Strengths

fabric
wide range of designs
website
magazines of its collection
its own outlets
strong market penetration policy

Weaknesses
designs are easily copied
there target market is majorly just confined
to the elite or higher class.
the prices are higher then their
competitors.

Opportunities
Gul Ahmed has a great collection of colors
and designs in fabric. It has the
opportunity to capture the global market. It
can open it outlets in other parts of the
world and can earn a lot of profit by
maintaining its standard.

Threats
Gul Ahmed has a threat of upcoming
designers, who are entering in the market.
It becomes difficult for the firm to compete
and manage the products.
Govt. policies are effecting the firms in
many bad ways.