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DISTRIBUTION MANAGEMENT

References:
Havaldar, K.K. & Cavale, V.M. (2010). Sales and
Distribution Management: Text and Cases, New Delhi:
Mc Grawhill Education Pvt. Ltd.
Boyer, k & Verma, R (2012) Logistic Management,
Singapore: Cengage Learning Asia PTE Ltd.

SALES MANAGEMENT?

SALES MANAGEMENT
Planning direction and controls of personal
selling including recruiting, selecting,
equipping, assigning, routings,
supervising, paying, motivating as the task
apply to the sales force.

NATURE AND IMPORTANCE OF SALES


MANAGEMENT
Integration

with marketing management


Field Selling
HQ Marketing Tem
Promotion
Marketing research
Marketing logistics
Customer service
Co-ordination
Relationship

selling
Varying sales responsibilities

QUALITIES TO BECOME A SALES


MANAGER

An ability to be a team-player
Discipline in work habits
Ability to manage
Communication skills
Selling skills
Well balanced person

SKILLS OF A SALE MANAGER

People Skills
Managing Skills
Technical Skills

TYPES OF SALES MANAGERS /


MANAGEMENT POSITION

Top level (Strategic)


Middle level (Tactical)
First line (Operational)
Staff Sales

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