ANDREWS L.

FERNANDEZ
A/10, Room No 1, Mayflower CHS,
Godrej Hill, Khadakpada, Kalyan- W.
MOBILE # 09029034656, 09920570761
andyluckyus@gmail.com

Retail Store Manager

Professional Profile

Experienced Retail Store Manager, whose 10-year career with exclusive retailers has been distinguished
by accelerated advancement and goal-surpassing performance-to-plan.
Successful in both Startup and Turnaround Management Roles having propelled multiple stores to #1
in sales and customer satisfaction while simultaneously lowering shrink and staff turnover to all-time lows.
Comprehensive background leading all aspects of Retail Operations (e.g., P&L, merchandising,
sales, customer service, inventory, personnel and payroll management) And extensive retail management
training.

Key Skills

Notable managerial qualities that can help in managing the work efficiently for achieving the store’s
goals:
► Outstanding Customer Service ► Division Of Work Management
► P&L Management ► Key Decision Maker/ Inventory Management
► Retail Store Operations ► Uncertainty & Obstacle Management
► Budgeting & Cost ► Trouble shooting & Resolving Issues
► Teambuilding / Training / Supervision ► Persuasive Communications / Negotiations
► Controls Shrink Reduction / Loss Control ► Administrative and Financial Skills

Career Experience

Presently working with Electrozan as a Retail Store Manager

“A Store exclusively designed for entire range of Electronics & Consumer Durable & IT”
Leading a team of 56, with accountability of Inventory Management, Merchandising Strategies
responsible for all activities that is within the Store. Co-ordinate with Marketing team, Buying team,
Receiving team, Ware House team, Day to Day Operations, execute Promo for the Week End,
Customer Service. Manage performance of own team through effective role allocation to team
members. Facilitating the training of staff effectively. In all relevant areas of Sales, Product
knowledge and Service Responsible for achievement of sales targets of by providing operational
support to stores.
Future Value Retail India (Big Bazaar, Mumbai, India)
Position - Operation Manager, ASM (Aug 2010 – Aug 2012)

Tata Star Bazaar (Trent Hyper, Mumbai, India)

Position - Department Manager (October 2008 to July 2010)

Damas Jewellery (Dubai, UAE)

Position- Store Manager (April 2006 to Aug 2008)

SHOP RITE HYPER (Mulund, India)

Position – Check Out Supervisor (Nov 2004 to Feb 2006)

SAFEST WAY SUPER MARKET LLC (Dubai, UAE)

Position – Supervisor (July 2002 to Aug 2004)

Key Responsible Area

 Creating and developing Sales Plan and Operating Processes and Procedures to ensure in store
through Formal Audits, budget in line with retail strategy and monitoring the same to achieve
budgeted Top-line Sales, Conversions & Ticket size.
 Manage, Lead and Motivate performance of own team through effective division of Work
Management and Facilitating the training of staff effectively in all relevant areas of Sales,
Product knowledge and Service.
 Responsible for achievement of Sales Targets by providing Operational support to Team.
 Maintain complete autonomous decision making authority within the areas of Strategic
Planning, Operations, Sales and Marketing, Customer service.
 Solving various issues like Prices Issues (e.g. mismatch, tag issue, system mismatch offer price
issues, etc) Check Out Issues, Customer Problems, Vender Issues, Expiry Issues and Damage
Issues, and local legal issues etc.
 Maintained hands-on responsibility for Cold Calling to initiate and develop new business and
increase accounts.
 Represented company at Trade Association Meetings / Exhibitions to promote the product.
 Manage Store Operations on a Daily basis aligned with Corporate objective of attaining revenue
and profit targets.
 Re-ordering and buying, while maintaining the stock level as per the MBQ.
Manage and monitor Key Retail functions like product and visual merchandising.
 Manage the Pricing function for the store in a Non-MRP and highly competitive environment.
 Implement quality product promotions to increase footfalls and develop “home brands.”

Key Achievement

 Led startup and grand opening of new Store. Exceeded sales and profit goals by up to 8% and 12%,
respectively, from first year of opening and in each ensuring year.
 Tied for first place among 7 stores for lowest shrink in region in 2008 and earned #1 ranking in this
category among 7 stores in 2008.
 New brands lunching and marketing and event management in adapting to foreign conditions,
people and culture.
 Excelled in building and motivating team. Developed many entry-level associates to leadership positions and
quickly became one of the primary store manager.
 Recognized for key role in elevating store to achieve #1 sales ranking (out of 12 locations) district-wide in
2010.
Objective Statement

Seeking a challenging Retail Store Management position where I can utilize my ten years’ of
experience as Retail Manager to contribute management/leadership and interpersonal skills to the
benefit of the organization.

Education

Level : Senior Secondary UNIVERSITY OF TRIVANDRUM 1995

: Higher Secondary KERALA UNIVERSITY 1997
: B.A (Eng Lit) BHARTIYA SHIKSHA PARISHAD 2002
Retail Management Training: Completed 30days - management training program in Luxury as well
as professional development courses in ELECTROZAN, Highlights of topics covered:
— Store Operations Management — Customer Service
— Inventory & Loss Control — Leadership & Supervision
— P&L Statements — Merchandising & Plan-O-Grams
— Scheduling & Payroll Management

Technology Proficiencies

Proficient in the use of: MS-Office (Word/Excel/PowerPoint/Outlook/ Access)

SAP and Oracle Technology

Additional Professional Training

JEWELLERY TRAINING FROM DAMAS DUBAI LLC

(Gold/ Diamond /Silver/ Pearl/ Watches and exclusive brands)

Personal Details

Passport No K1929156
Date of Issue 21/02/2012
Date of Expiry 20/02/2022
Place Of Issue Thane
Nationality Indian
Date of Birth 29th JUNE, 1983
Languages English / Hindi / Malayalam / Arabic. /Marathi
Marital status Married
Religion Christian
Driving License United Arab Emirates

Hobbies Traveling, Meeting people, Reading, Listening to music.

References It will be furnished upon request