DESIGN THINKING

vs L E A N T H I N K I N G

DESIGN THINKING
+
S U P P O RT I V E
NETWORK

PA P E R T O W E L
on a

STICK

THE
DESIGN
THINKING
METHOD
(as practiced at IDEO and
taught at Stanfords d

1.
2.
3.
4.
5.

E M PAT H I Z E
DEFINE
ID
E H AT
F
EE
EAT
L W
PH
RO
T
E YT OFT
EYEPLE
.
TEST

" I f I h a d a s ke d
people what they
wanted, they
would have said
faster horses.
probably Henry
Fo rd

1 . E M PAT H I Z E
C O M M U N I C AT I O N :
0 7 % Ve r b a l
3 8 % To n e o f Vo i c e
55% Body Language

1 . E M PAT H I Z E
C O M M U N I C AT I O N :
0 7 % Ve r b a l
3 8 % To n e o f Vo i c e
55% Body Language

1.
2.
3.
4.
5.

E M PAT H I Z E
DEFINE
I D E AT E
PROTOTYPE
TEST

1.
2.
3.
4.
5.

E M PAT H I Z E
DEFINE
I D E AT E
PROTOTYPE
TEST

1.
2.
3.
4.
5.

E M PAT H I Z E
DEFINE
I D E AT E
PROTOTYPE
TEST

1.
2.
3.
4.
5.

E M PAT H I Z E
DEFINE
I D E AT E
PROTOTYPE
TEST

1.
2.
3.
4.
5.

E M PAT H I Z E
DEFINE
I D E AT E
PROTOTYPE
TEST
R E P E AT

OLD ECONOMY
capability-driven, slow to market,
manufacture products, production-focused

OLD ECONOMY
capability-driven, slow to market,
manufacture products, production-focused

NEW ECONOMY
outsource production, fast to market,
create brands, consumer-focused

ORDERING SHOES
without

T RY I N G T H E M O N

THE
L E A N S TA RT U P
(from The Lean Startup
by Eric Ries)

1. ENTREPRENEURS
A R E E V E RY W H E R E
STARTUP
A human institution designed
to create new products and
services under conditions of
extreme uncertainty.
Eric Ries, The Lean Startup

2. ENTREPRENEURSHIP
IS MANAGEMENT
Youre driving a car, not
launching a rocket ship.

3 . V A L I D AT E D
LEARNING
Startups need to fi rst
LEARN HOW to build a
sustainable business.

4. BUILD,
MEASURE,
LEARN
Like the Scientifi c Method
for business creation.

5 . I N N O V AT I O N
ACCOUNTING
Learning is the goal.

SIMILARITIES
Innovation
Focus on the User
Prototype Cheaply
Learn Quickly

DIFFERENCES
DESIGN
THINKING

LEAN
THINKING

Observe to discover
unmet needs

Begin with the

founders vision

Intuitive

Analytical

GOAL:

GOAL:

Solve a Problem

Business Model

USER:

USER:

DESIGN THINKING
vs L E A N T H I N K I N G