FLOWER

Presenter:
Vilaiya I/P I Chai
(4101002791)
Nurul Farhana Binti
Yahya (4101002591)

TABLE OF CONTENT

Product Characteristics And Explanation

Target Customers
Product Strength
Competitors In The Market
Promotion
Forecasting Sales
Bar Chart Of Forecasting Sales

PARADISE FLOWERS

FLOWER
SHOP

Sell variety of flower such

as roses, gerbera daisies,
lilies and others.
Extensive assortment of
lush, beautiful plants and
flowers to meet your gift.
Flower are beautifully
arranged by a professional
floral designer

Web-site: paradiseflowers.com
PARADISE FLOWERS

Suitable for every

occasion
3

FLOWER
Birthday

Get Well
Wishes

Congratulatio
n
PARADISE FLOWERS

Special
occasion
for:

Anniversary

Wedding
4

SAMPLE OF PRODUCTS
Anniversary

Birthday

Wedding

Congratulation

Get Well Wishes

PARADISE FLOWERS

CUSTOMER
Wedding Organizer

Lovers
Parents
Partner/friend
Spouse

STRENGTHS
Offers free delivery on all of its
orders
Customer able to choose and
customize the standard products
Customer can view products on
website
Services of Flowers decoration
both in the company and outside
Serving sending SMS
PARADISE FLOWERS

PROMOTION
Save 10% + 7 day
Save 10% + 7 day
freshness guarantee
freshness guarantee
Save 15% on
birthday flowers &
Gifts.
Valentine day + save
Valentine
dayrose
+ save
20% on fall
20%
on fall rose
centerpiece
centerpiece

PARADISE FLOWERS

10 % on
10 % on
anniversary
anniversary
flower
flower
Can order by
Can order by
online
online
8

COMPETITOR S
Rasa
Rasa
Sayang
Sayang
Florist &
Florist &
Nurseries
Nurseries

FarEastFlora.
FarEastFlora.
com
com

From
others
shops

From
From online
online
florist
florist in
in
Malaysia
Malaysia

PARADISE FLOWERS

The Pretty
The Pretty
Bloom Shop
Bloom Shop

Flowers2u.
com.my
9

Others
competitor

My shop

Impose
changes
payment
delivery

Free
delivery

Expensiv
e product

Cheaper
product

Flower
wilt
quickly

Flower
late wilt

PARADISE FLOWERS

COMPETITOR

10

FORECASTING SALE
Before
Promotion
6000
2500
3000
2030
2000
15530

Occasions
Birthday
Anniversary
Wedding
Congratulation
Get Well Wishes
Total

After
Promotion
7500
3750
4300
3699
3800
23049

Percent rise : 48%

PARADISE FLOWERS

11

SALES BEFORE & AFTER

PROMOTION
8000
7000
6000
5000
4000

Before
Promotion
After
Promotion

3000
2000
1000
0

PARADISE FLOWERS

12

THAN
K YOU

PARADISE FLOWERS

13