SUSTAINING COMPETITIVE

ADVANTAGE

Competitive
Advantage
a product or service that an organizations
customers
value more highly than similar offerings from its
competitors

Competitive advantages are typically temporary

as competitors often seek ways to duplicate the
competitive advantage.
Markets, customer expectations, and
technology change. Globalization has made
these changes even more rapid and
unpredictable.
The Internet can make competitive
advantage disappear very quickly
because virtually all companies can use
this technology.

VS.

Information
systems
alone
cannot
provide
an
enduring
business
advantage. Systems originally intended
to be strategic frequently become tools
for survival, required by every firm to
stay in business, or they may inhibit
organizations from making the strategic
changes
essential
for
future
success.

ALIGNING IT WITH BUSINESS

OBJECTIVES

Business-ITalignment
refers to applying Information Technology (IT) in
an appropriate and timely way, in harmony with
business strategies, goals and needs.
means that the objective of the IT department of
a company should be set in line with the
company objectives

The key success factor for

aligning IT spending and efforts
with business needs is mutual
leadership and accountability.

The Value of
Information
Technology in Your
Business
Increased
Productivity

Better Communication

the role that

information
technology takes up
in your business is to
make everything run
faster.

you can easily

distribute and
retrieve important
information as well as
receiving responses
in real-time.