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Hul Vs Itc Strategy
Hul Vs Itc Strategy
G. S
.
A
Y
AN
SHAR
COMPETAT
I VE
STRATEGY
OF
H UL V / S I T
C
INTRODUCTION
0 Competitive Strategy consists of move
ITC Limited
0 This Company was earlier known as Imperial
Analysis of Both
Companies
0 HUL & ITC are major companies in FMCG
market in India.
0 When we compare both companies on the
basis of their strategies i.e. , their
competitive strategies in the present market.
0 When we look at the present segment
breakup for both of the companies then we
came to know that their different products
vary too much in the market.
ITC Segment
Breakup
ITC
0 ITC is not a pure-play
PERFORMANCE
0 After stagnating between 1999 and 04, the
ITC
0 Increased regulatory clamps
OVERALL STRATEGY
HUL
ITC
Growth Drivers
HUL
0 The Company has been
ITC
0 ITCs backward integration
Conclusion
0 HULs up-and-running business model is a treat for