Backlinks influence on

SEO still continues..

Prepared by
PRAKASH M C

Backlink(s)
- A link from the referrer to the referent
- It is usually created for a website,
webpage or web directory
- It is still a significant factor used by
Googles PageRank algorithm to determine
the importance of a page

Factors determining the google search

engine rank
-

Site speed
Content authority
Security
Mobile-friendliness
Backlinks

Myth - Backlinks are insignificant

- Last couple of years: Many marketers
and tech bloggers proclaimed the death of
link building
- Brian Dean of Backlinko has proved that it
is a myth
- In his recent study, backlinks are found to
correlate more strongly with rankings than
other factors

- The above graph is taken from Backlinko

which proves that backlinks correlate very
well with rankings

Takeaways (with respect to google search

engine ranking)
- Use social media to get in touch with link
builders
- Create expert content
- Use rich anchor links (with caution)
- Use short URLs
- Keep bounce rates low
- Use HTTPS
- Schema is unimportant

Takeaways (continued)
- Use few significant images along with
website content
- Title tag keyword optimization is less
significant
- Website loading speed matters a lot

Thank You