ial Ideas and assessment of chan

The song chosen for my music

video was Say you do Sigala.
Our original ideas for our music
video were to create one for a
pop song that appeals to a
young demographic of target
audience. We wanted our video
to conform to Frederick
Jamesons theory that music
videos are random without
meaning and have no narrative.
We further developed our
ideas and decided we
wanted to include
performance within our
music video and film in just
one location to make a
narrative story clear to the
target audience.

We finalized our ideas and

decided we wouldn't include
shots of performance as it
looked unprofessional. We
also decided it would be more
engaging to have a narrative
and take shots in multiple
locations in both urban and
rural areas as the
juxtaposition between the
two opens up the target
audience to a wider
demographic. The lyrics of
the song can also be closely
linked to connotations of
happiness and optimism.