INDIA WITNESSING A

NEW AGE OF
INNOVATION
BY
VELUMANI.A
MBA-IT

O The main strength of india lies in its large

population and low cost labour with the

dawn of the new age of innovation

O There is a greater priority for an innovation

approach in every field of activity

O India, the youngest startup nation has now overtaken

Israel and China to emerge as the third largest start up

eco system, providing direct employment to around
85,000 people and attracting USD 7.3 billion in 2015.

O Innovation policy always gives a competitive

advantage for any company Mr.Ravi Kant, MD Tata

Motor

O Technology-driven innovation, which involves the

development of new advanced technology systems,

such as the Aadhaar platform, Bajaj Autos DTS-i
technology

O Market-driven innovation, which includes often

disruptive products that create tailored value

propositions for new customer segments.

O Operations-driven innovation, which includes innovations in

processes achieved by adopting cost-efficient practices or by

creating new supply and distribution channels.etc.

O Examples include companies such as the Narayana Health

Group and Aravind Eye Hospital that have lowered the cost of
heart and eye surgeries through operational excellence
achieved from volume-driven business models

Some recent and good examples from

Indian innovation system

Nano Car: 2500 US $

car
from Tatas for
providing
an opportunity for
middle
income families

Hepatitis Vaccines: 40 cents a

dose product giving health care
access to large number of people
with low purchasing power

Jaipur Foot: A case of disruptive

affordable innovation from India

Available, Affordable, Accessible Innovation

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