ONLINE STOCK

TRADING
IN INDIA
COMMENCED AT KOTAK SECURITIES, PATIALA

PRESENTED BY
Anshul Jain
University Roll No. 21008
BBA 6 th Semester

Online trading, in equity markets it increased trade

volume and number of investors trading in stock

markets.
Online trading India is the internet based investment
of the broker.
There are many leading online trading portals in India
along with the online platforms of the biggest stock
houses like National stock exchanges and the Bombay
stock exchange.
Today the online trading companies having cut-throat
competition in our offering whose brokerage discounts
lower margin money and zero balance accounts.

INTRODUCTION TO THE
TOPIC
Online services offer customers a splendid

display
of
benefits
such as enhanced
control, ease of use and reduced transaction
charges.
Indian stock exchange allows a member
broker to perform following activities:
Act as an agent,
Buy and sell securities for his clients and charge

commission for the same,

Act as a trader or dealer as a principal,
Buy and sell securities on his own account and risk.

Advantages
Quick access/Convenience
Control/Transparency
Efficiency
Opportunity to take advantage of market
movements
Expertise
Time
Disadvantages
Informailty

COMPANY PROFILE
Kotak SecuritiesLimited, a subsidiary ofKotak

Mahindra Bank, is the stock broking and

distribution arm of theKotak Mahindra Group
Kotak Securities was founded in 1994 and is proud
to be the nations largest stock broker today.
Rs 287crore of Assets Under Management (AUM)

as on 31st March 2015

10.58 Lakhcustomer accounts
Over5 Lakhtrades per day
1128branches, franchisees and satellite offices
352cities across India

VISION AND MISSION

Vision
To positively contribute towards economic, environmental and social well-

being of communities through Corporate Social Responsibility agenda.

Mission
Create a lasting value for communities by:
Promoting and supporting education and other interventions for the under

privileged
Encouraging employee volunteering
Supporting Non-Governmental Organizations

SERVICES
Stock Broking services
Portfolio Management services
Dual benefit: Stock Brokers + Depository Participants
Research Expertise
Updated Market Data
International Reach

AWARDS AND ACCOLADES

Best Broker in India
Awarded My FM- Stars of the Industry Award for Excellence in Online Demat
Awarded for Smart Order Routing by Banking Frontiers at FINNOVITI 2015
Best Research as Research Showcase Partner at ResearchBytes IC Awards
2014
CSR INITIATIVES
Promoting Education
Enhancing vocational skills and livelihood projects
Promoting preventive healthcare and sanitation
Reducing inequalities faced by socially and economically backward
groups
Sustainable Development
Relief and Rehabilitation
Clean India

NEED OF THE STUDY

The need to study this in the Indian context arises from

the growth and development of online trading in India.

Online trading was initiated by NSE in India and soon
after the other exchanges also followed it.
Today the online trading companies having cut-throat
competition in our offering whose brokerage discounts
lower margin money and zero balance accounts.
Due to the rising education awareness and use of
internet there is a huge potential for online trading in
future and companies must come up with innovative
offerings to capture the untapped market.

RESEARCH METHODOLOGY
SCOPE OF THE STUDY
The companies which survived are getting the handsome returns

also attracting the foreign Investment Companies

This sector is facing cut-throat competition and also provides
huge growth prospects.
The study then goes to evaluate and analyze the findings so as to
present a clear picture of the trends in the online trading sector.
OBJECTIVES OF THE STUDY
To determine the growth and future of online trading as an

industry in India
To analyse the customer perception of online trading in terms of
ease, security & responsiveness.
To find the important factor which do mostly affect the customer
related online trading.

 Sampling Size
Main customers of stock exchange. The sample size was

restricted to only 100 respondents.

Sampling Area
The area of the research was Patiala and Chandigarh only.
LIMITATIONS OF THE STUDY
People were not willing to answer the entire questionnaire due

to the less time available to them.

Some respondents might be hesitant to divulge personal and
financial information which can affect the validity of all
responses.
There is lack of awareness among people about investing in
stock market. So the people who are aware of such things were
found in specific areas for survey purposes.
Most people are comfortable with traditional system in small
towns and like to trade from their respective brokers, hence not
providing a true opinion of their,s.
Some of the respondents who did not do online trading were
able to respond to only few questions.

DATA
ANALYSIS

Gender
MALE

59

FEMALE

41

Age Group
18-25
26-40
41-55
Above 55

21
37
22
20

Marital Status
Single

29

Married

71

Occupation
Service
Self employed
House Wife
Student
Retired / Other

33
19
25
13
10

Could you kindly tick your group as per

Total Family Income per month?
Less than 20,000

29

20,000 50,000

58

50, 000 1, 00,000

10

Above 1,00,000

Are you aware of online

share trading and share
market?.
AWARE OF ONLINE

%OF RESPONDENTS

SHARE TRADING
Yes

100%

No

0%

Have you ever invested in

the stock market ?
INVESTED IN THE MARKET

%OF RESPONDENTS

Yes

100%

No

0%

What is your
education
qualification?

What is your annual income?

Which is the most preferred investment pattern?

Table: 5.12

What is the primary objective

of your investment?

Do you owe a Computer?

INVESTED IN THE MARKET

%OF RESPONDENTS

Yes

100

No

To operate a computer is easy for

me

Online trading is a secure way of trading?

Are you a long term investor or short

term investor

Long term

Short term

59

41

How long you are trading on-line

Method
of
Investin
g

1 year

No. of
responde 25
nts

1yr - 2 yrs

2yr 5 Above 5
yrs
yrs

45

21

How do you access the On-line trading

By own

By personally meets The

phone
the
broker
for instruction
to
instruction
Broker

36

34

30

By which means you are getting confirmation

of trading

By e-mail directly

By Post

By Broker Email

39

33

28

At what time do you trade?

Introduction of online trading helped to attract the new Investors

thus increasing the trading volumes at Stock Market?

FINDINGS
In India the per capita income in also increasing so we can say that

there is a good opportunity for the online trading market

Investor for equity is high which is again showing the number of

opportunity for online trading

Many of the investors are fully aware of online trading mechanism

of various financial products

Only the investors executing transactions on their own computers

so they are well aware of accessing the online trading

Investors are well known that after placing the order they are

getting confirmation of trading by e-mail directly

People who do the trading in office timing they face the problem of

not in the continuous touch of the stock market, so online trading

can be one of the good solution of this problem.
Qualification up to graduation or more than that is in the favor of

the online trading patterns.

The person who are doing a job or studying 100% people

invested in the stock market.

With the increase in cyber education the awareness towards online

share trading has increased by leaps and bounds. the awareness is

Recommendations
The companies should come up with more and more innovative

features in their web portals.

Product change is necessary according to the need of the customers

as there is a good opportunity for the online trading market.

We should also focus upon the value added services. Generally

company does claim that if you will by the product you will get these
benefits but company doesnt provide the services here. So services
always does matter when we talk of online trading.
Company should also look for the problem which customer generally

face when they do trading (like problem of operating properly)

The customer should be educated regularly regarding the new

technologies and techniques of trading online and also other

relevant information.
The companies should look after to develop more safe and secure

ways of transacting business online and companies should make

maximum efforts to detect fraud cases and minimize them.

THANK
YOU