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Case Study On P & G: Prasad Kumar Nayak 7207378840
Case Study On P & G: Prasad Kumar Nayak 7207378840
&G
Prasad Kumar Nayak
7207378840
Introduction to P & G
P & G India is the subsidiary of worlds
largest
consumer
goods
company
Procter & Gamble .
It is ranked 86 in the 2012 fortune 500
list with a revenue of $ 82.5 billion.
P&G India is one of the largest and
amongst the fastest growing consumer
goods companies in India.
It was established in 1964,
P&G India now serves over 650 million
consumers across India.
Introduction to P
&G
Introduction to P & G
Now it has a direct reach of 1.3 million outlets
across India.
At present, India is one of the smallest markets
for P&G with just $1-billion sales across three
subsidiaries -Procter & Gamble Health &
Hygiene,Gillette Indiaand Procter & Gamble
Home Products
P & G currently invested in the country via its
five
plants
and
over
nine
contract
manufacturing sites
It creates 26,000 jobs directly and indirectly.
Procter & Gamble, will build its largest
manufacturing plant in the Indian sub-continent
in Hyderabad by investing 345 crore.
Project 2-3-4
To strengthen its presence in India,
and increase sales 20 times from its
current $ 1b level, P&G India has
formulated a 'Project 2-3-4'.
P&G's 'Project 2-3-4,' is aimed at
2:doubling the number of Indians who
use its products,
3:trebling per capita spending by
Indians on its products and
4:quadrupling net sales of its India
operations by 2015.
Sources-Economic times
April
C/F
DISTRIBUTOR
OUTLETS/ SHOPS
Distributor network of
automobile
FACTORY
DEALER
CONSUMER
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