PRODUCT INNOVATION CHARTER ( PIC)

BACKGROUND

FOCUS

The nature and expectancy out of a career has changed

drastically over the years. Current ecosystem, the acumen to
present the ideation has become as important as the process of
ideating itself. The future workforce are being forced in a rigid
system all their life. On the contrary, they are expected to come
out of the shell and be out of box, present innovatively as soon as
the join the workforce.
The gap in what they have learned and what they are expected to
do is substantial. Bridging this gap is an opportunity which can be
addressed by our product.

Craving minds, as an organization, is a right fit to capitalize on this opportunity

for the following reasons:

Problem: The need though an essential its still latent in the minds of the
parents who are in the decision making capacity of what the kids can spend
time or not. Our other stakeholder, the students are still unware of the
urgency of the need and are already stressed out with heavy work load.

Solution: The service is being offered in their institutes. This reduces the
stress of the students and smoothens their learning process. The cost of this
service is nearly 75% less than external institutes for the same offering. This
combined with other existing offering as a package turns out to be essential
than a latent demand.

Certified trained and student friendly evaluation helps in better connecting

with the students and ensuring the knowledge transfer process.
Hence, With our core competences, we would be best suited to address of the
need of the consumer.

The project would be piloted in one institute , in

short term ( next two months after piloting). The
target would be to roll over five more institutes. In
the end of an year, the goal is to achieve a reach of
25 institutes.

The product should be adaptive in the nature of

eradicating the issues in the existing services for the
same.
Quick to market strategy to be followed to reach the
market as soon as possible. The new product should
be inline with current business objectives

GOALS

GUIDELINES

BACKGROUD:
The nature and expectancy out of a career has changed drastically over the years. Current ecosystem, the acumen to
present the ideation has become as important as the process of ideating itself. The future workforce are being forced in a
rigid system all their life. On the contrary, they are expected to come out of the shell and be out of box, present
innovatively as soon as the join the workforce.
The gap in what they have learned and what they are expected to do is substantial. Bridging this gap is an opportunity
which can be addressed by our product.
FOCUS:
Craving minds, as an organization, is a right fit to capitalize on this opportunity for the following reasons:
Problem: The need though an essential its still latent in the minds of the parents who are in the decision making capacity
of what the kids can spend time or not. Our other stakeholder, the students are still unware of the urgency of the need
and are already stressed out with heavy work load.
Solution: The service is being offered in their institutes. This reduces the stress of the students and smoothens their
learning process. The cost of this service is nearly 75% less than external institutes for the same offering. This combined
with other existing offering as a package turns out to be essential than a latent demand.
Certified trained and student friendly evaluation helps in better connecting with the students and ensuring the
knowledge transfer process.
Hence, With our core competences, we would be best suited to address of the need of the consumer.
GOALS:
The project would be piloted in one institute , in short term ( next two months after piloting). The target would be to roll
over five more institutes. In the end of an year, the goal is to achieve a reach of 25 institutes.
GUIDELINES:
The product should be adaptive in the nature of eradicating the issues in the existing services for the same.
Quick to market strategy to be followed to reach the market as soon as possible. The new product should be inline with
current business objectives