Design For Quality and Product Excellence
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HJDesign For Quality and Product Excellence
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HJ- Introduction to Quality and Product Excellence: Introduces the overall theme of designing for quality and product excellence within the framework of a specific chapter.
- Product Development Process: Outlines the stages of the product development process from idea generation to market evaluation using a step diagram.
- Tools for Design Development: Describes various tools used in design development including quality function deployment and design for excellence.
- Key Ideas in Design: Presents foundational concepts in design such as translating customer requirements into technical specifications.
- Deploying the Voice of Customer (VOC): Explains the deployment of the voice of the customer as a continuous process in service or manufacturing.
- Introduction to House of Quality: Introduces the House of Quality model focusing on its components like technical requirements and targets.
- Examples of House of Quality: Provides detailed examples illustrating a completed House of Quality matrix.
- Quality Function Deployment (QFD): Details the Quality Function Deployment process with respect to customer and technical requirements.
- Building the House of Quality: Describes the step-by-step process of building a House of Quality, starting with identifying customer requirements.
- Four Linked Houses of Quality: Explains a dynamic approach to quality control linking technical and process components through interconnected 'Houses of Quality.'
- Design for Manufacturability and Environmental Considerations: Discusses design principles that enhance manufacturability while considering environmental impacts and responsibilities.
- Design for Excellence: Explores the concept of 'Design for Excellence' encompassing concurrent engineering and design optimizations.
Design for
Quality and
Product
Excellence
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Idea
Idea
generation
generation
Concept
Concept
development
development
Product &
process design
Full-scale
Full-scale
production
production
Market
Market
introduction
introduction
Market
Market
evaluation
evaluation
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Tools for Design
Development
Quality function deployment
Design for manufacturability
Design for environment and disassembly
Design for excellence
Target and tolerance design
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Developing a basic functional design
involves translating customer
requirements into measurable technical
requirements and, subsequently, into
detailed design specifications.
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Deploying the VOC
Technical
Requirements
Customer
Requirements
Product
Requirements
The QFD methodology has
been developed into a
continuous process, and it
can be applied equally well to
service or manufacturing
environments
Technical
Requirements
Process
Requirements
Product
Requirements
Control
Requirements
Process
Requirements
QFD benefits companies through
improved communication and
teamwork between all constituencies
in the value chain, such as between
marketing and design, between
design and manufacturing, and
between purchasing and suppliers.
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
The House of Quality
6
5.
5.Roof
Roof
3
4.
4.InterInterrelationships
relationships
56.
6.Targets
Targets
2 . P lannin g M atrix
1. C ustom e r
R eq uire m en ts
23.Technical
3.
Technical
Requirements
Requirements
1) Customer input
2) Technical
Specifications
3) Planning Matrix
Importance Rating
4) Relationships
What do the
customer requirements
mean to manufacturer?
5) Targets- prioritized list
of manufacturers
critical process
requirements
6) Identify the trade offs
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Company B
Company A
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Easy to use
G P
Reliable
F G
Easy to hold steady 2
G P
Color correction
Panel ranking
Failure 1 per 10,000
Target values
(Technical
attributes)
2 circuits
Our importance ratings 22 9 27 27 32 25
1
2011 Pearson Education
Aluminum components
G P
2 to
75%
Lightweight
0.5 A
Completed
House of
Quality
Low electricity requirements
House of Quality Example
Company A
0.7 60% yes
ok
Technical Company B
evaluation Us
0.6 50% yes
ok
0.5 75% yes
ok
5-9
Company B
Company A
Ergonomic design
Paint pallet
Auto exposure
Auto focus
Easy to use
G P
Reliable
F G
Easy to hold steady 2
G P
Color correction
Panel ranking
Failure 1 per 10,000
Target values
(Technical
attributes)
2 circuits
Our importance ratings 22 9 27 27 32 25
1
2011 Pearson Education
Aluminum components
G P
2 to
75%
Lightweight
0.5 A
Completed
House of
Quality
Low electricity requirements
House of Quality Example
Company A
0.7 60% yes
ok
Technical Company B
evaluation Us
0.6 50% yes
ok
0.5 75% yes
ok
5 - 10
Voice of the Designer
Voice of the Customer
5 - 11
5 - 12
Building the House of
Quality
1. Identify customer requirements.
2. Identify technical requirements.
3. Relate the customer requirements to the
technical requirements.
4. Conduct an evaluation of competing
products or services.
5. Evaluate technical requirements and
develop targets.
6. Determine which technical requirements to
deploy in the remainder of the
production/delivery process.
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
13
Identify customer
requirements
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
14
Identify technical
requirements
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
15
Relate customer
requirements to
technical
requirements
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
16
Conduct
competitive
evaluation
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
17
Develop
deployment
targets
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
18
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
19
Product design can significantly affect the
cost of manufacturing (direct and indirect
labor, materials, and overhead), redesign,
warranty, and field repair; the efficiency by
which the product can be manufactured,
and the quality of the output.
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
20
Design for
Manufacturability
DFM - the process of designing a product for efficient production
at the highest level of quality.
Example guidelines (see Table 12.1)
Minimize number of parts
Design for robustness
Eliminate adjustments
Make assembly easy and foolproof
Use repeatable, well-understood processes
Choose parts that can survive process operations
Design for efficient and adequate testing
Lay out parts for reliable process completion
Eliminate engineering changes
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
21
DFM is intended to prevent product
designs that simplify assembly operations
but require more complex and expensive
components, designs that simplify
component manufacture while
complicating the assembly process, and
designs that are simple and inexpensive to
produce but difficult or expensive
to service or support.
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
22
Design and Environmental
Responsibility
Design-for-Environment (DFE) - the explicit
consideration of environmental concerns
during the design of products and
processes, and includes such practices as
designing for recyclability and disassembly.
Design for disassembly
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
23
Design for Excellence
DFX - an emerging concept that includes many design-
related initiatives such as concurrent engineering,
design for manufacturability, design for assembly,
design for environment, and other design for
approaches
Principles
Constantly thinking in terms of how one can design or
manufacture products better
Focusing on things done right rather than things gone wrong
Defining customer expectations and going beyond them
Optimizing desirable features or results
Minimizing the overall cost without compromising quality
2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
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