SWOT ANALYSIS

STRENGTH
Easy accessible from major highways and linked by four major
highways namely KL Putrajaya Highway, North South
Expressway, North Klang Valley Expressway (NKVE) and
Damansara Puchong Expressway (LDP).
Highly exclusive city living environment and hence preserve high
privacy to the patient.
Magnificent view of Putrajaya and Cyberjaya Buildings.
Highly professional and experienced management team
Well-trained workforce
Provide privacy room for patients with high quality finishes and
spacious floor layout.
Commercial shops such as Pizza Hut, KFC and Old Town,
shopping complexes such as Alamanda Putrajaya.
Near Botanic Garden, Green Parks, Public parks & Cyberview
Clubhouse for get some rest or release tension.
One of the most popular option that easily can find the

WEAKNESS
Less population because this area just
starting to grow.
Availability of public transports such as
train, LRT, MRT or KTM is not available.
Lack of food amenities and still very
limited.
Foods & Drinks consume is expensive.
Confuse customer perception
New in the market that provide hospitality
with hotel

OPPPORTUNITIES
Growing demand in hospitality industry that
can provide the hotel.
Promote city living with all its convenience
and facilities.
Smart investment with high potential for
capital appreciation as it is a new area
therefore growth can happen due to more
development arising.
Unique experience
Diversity
of
hospitality
and
hotel
development

THREATS
Generally oversupply of private hospital
development in Klang Valley, especially in
Cyberjaya.
Low human population in Cyberjaya.
Liberalization foreign competitor entering the
market
Raw material, energy and transportation cost
to expensive
Political turbulence in the country
Terrorist activities especially in muslim country
Unstable economy