Importance of Information

Technology in Service Sector

By,
By,
Harshil Bhatt (Roll no.
XYZ
04)
ABC

Shreel Desai (Roll no. 08)

Tejas Desai (Roll no. 09)
Hasnain Mulla (Roll no.
21)
Khushbu Ramnani (Roll

SERVICE SECTOR
The service sector consists of the "soft" parts
of the economy, i.e. activities where people
offer their knowledge and time to improve
productivity, performance, potential, and
sustainability, which is termed as affective
labour.
The basic characteristic of this sector is the
production of services instead of end products.
Services (also known as "intangible goods")
include attention, advice, access, experience,
and discussion.

IT Functions
Roles of IT can be best explained by
following major portfolios.
Developers: This team is responsible for
coding the business logic. They work on
backend technologies such as JAVA,
.NET, PHP, etc.
Designers: They are responsible for the
UI/UX and overall look & feel of the
application.
Testers: They assure the proper flow and
functioning of the application.

Introduction: IT in Service
Sectors

Information Technology (IT) revolution takes places everywhere.

Organisations implementing IT are able to provide better services

and thereby able to improve their businesses manifold.

In earlier days IT has enormously been used in manufacturing sector

regarding product designing and development, product modification
etc.

Now-a-days the importance of IT has been strongly felt and applied in

the services sector.

IT in Hospitals

The hospital management is taking place with the application of IT.

A patient's record comprising his name, age, sex, disease found,

blood group, height, weight, blood pressure level, etc is stored in
computer systems.

Similarly when the surgeries take place, the hospitals use computers
and specialized software for judgement of diseases/problems and for
curing the diseases.

For billing purposes also the computers have been used widely in
hospitals.

IT in Pharmaceutical Shops
Whenever any medicine enters the shop, all the information
related to the medicine its name, quantity, manufacturing
date, expiry date, its content, price and other information can
be entered into a computer system
Whenever any medicine has been sold the software created
would also give indications to the manager/supervisor of a
pharmaceutical shop related to the number of quantities
sold, number of quantities available in the shop and the
computer also warn them regarding the date of expiry.

IT in Educational Institutions

Information Technology (IT) is India's Tomorrow

Latest hardware and software can be used and the latest

computer languages and packages are taught to the students
Investment in
Educational
institutes done for
IT equipments and
trainings

IT in Educational Institutions

Information technology in education the emerging

technologies affected the way of learning and the way
of processes(like transaction) are carried out. The
present education system is facing substantial
pressure to prepare the student to learn, live and work
in the digital age. It has helped learners to develop
problem solving, analytical & research skills.
Electronic learning:- students and teachers both gain
considerable benefit by utilizing e-learning tools. Elearning includes computer based training(CBT) & web
based training(WBT)
Virtual classroom:-this concept interactivity involves a
student with software with reacts and interests ,unlike
a book. Through virtual classrooms students can get
online education from remote places

IT in Banking
Automated Teller Machines (ATM)
up to 150 kinds of transaction

Virtual Bank
The customer activated terminal (CAT)
or Kiosk It allows the customers to
browse through information and use the
available banking services at their own
speed.

Image Processing
Less paper handling characteristics.

IT in Banking
Home Banking / Mobile Banking
Electronic Funds Transfer
Smart Cards
Electronic Data Interchange (EDI)
E-Insurance

IT in Advertising Agencies

'Creativity' is the slogan chanted in Ad Agencies.

Things can be done differently with the help of IT

The Ad Agencies use lot of software for creating

advertisements. Lot of animations and graphics can be
done using IT tools.

IT in Marketing / advertising

CRM(Customer Relationship Management) is an information

industry term for methodologies, software, and usually Interne
capabilities that help an enterprise manage customer
relationships in an organized way.
Providing customer
information to employees to help them build effective
relationships between the company, its customer base and its
distribution partners.
DIGITAL MARKETING is the practice of promoting products and
services using digital distribution channels to reach consumers in
a timely, relevant personal and cost-effective manner
INTERNET MARKETING is the process of growing and promoting an
organization using online media. Internet marketing does not
simply mean building a website or promoting a website.
Somewhere behind that website is areal organization with real
goals. e.g. Amazon.com., Dell.com
MOBILE MARKETING: The ability to reach a specific target
audience. Information about how the user responded to a
marketing message. Proof that a message has been received by
the users handset.

IT in Indian Railways
The Indian Railways
has the proud of
being the 'largest
employer'.

With the issue of

computerized
railway tickets, the
errors have been
minimized.

The application of IT,

has provided various
benefits for the
Indian Railways and
its passengers.

A passenger can
also book the train
ticket at his
convenient place, as
the online
reservation
system has been
introduced.

Information Technology &

Services Sector : Key Issues
While the technological possibilities of IT may
be unlimited, their applications and adoption
in INDIA need a conscious approach towards
business process reengineering of existing
practices and procedures to take the fullest
advantage of IT.
Continuous training and skill upgradation
Confidentiality of information
Preventing data corruption
Prevention of fraud.