UTD Parking App

The Knights of the Marketing Realm:

Ysabelle Andal, Michele Azzaro, Jennifer
Tarar, Laura Satterfield, Rachel Thompson

Application Design

Application Design
Easy and clear login
screen
Uses your student ID
Easy to access

Application Design
Easily plug in which
building youre heading
towards
Memorization of your
schedule

Application Design
Alerts you to what spots
are close and available
Real Time Readings

Market Research
For our UTD
Parking app, we
decided to use a
one-page
questionnaire.
We were able to
get 22
responses (20
students and 2
faculty
members)

Research Findings

Do you have a UTD Parking Pass?

Would you use an application that assisted

with finding a parking spot on campus?

Would you use it if it were free?

$2? $5?

Distribution
Download from the iPhone App Store and Google
Play Store
The $5.00 cost of the app will be built into the
regular price of a parking pass
UTD will get 30% of the money collected

Logistics
Item

Cost

Base Software Package (includes gateways)

$5000

Software Package Upgrade (for real-time

individual spot information vs gate or loop
counters)

$2000

Subscription fee for data hosting and processing

$150/mo ($1800 for the year)

20,000 sensors @ $0.175/ea

$3500

10 glue guns @ $70/ea

$700

100 Epoxy Cartridges @ $50/ea

$5000

Grand Total

$16,200, with recurring costs of

$150/mo

Sensors for the

individual parking
spaces
Data from the
sensors will be
transmitted to our
partner company,
Streetline
Installation by
volunteer teams
formed from oncampus groups
Electronics
manufactured in
China

Preliminary Pricing Strategy

Penetration Strategy- Charging initial low price to
reach largest market
Estimated 26,000 students, faculty, and staff
About 20,000 will buy the parking passes
$2 X 20,000= $40,000
$5 X 20,000= $100,000

Costs
Base SW Package-----------$5,000
Upgraded SW --------- $2,000
Installation -------------$9,200
Data Hosting ----------$150/month
Total------$16,200+$150/month

Expenses and Profit

First Year Expense-approx. $17,000
- Profit= $53,000
Second Year and onward- approx. $1,800
- Profit= $68,200
UTD 30% share
- Profit= approx. $30,000

Benefits
Increase number of parking passes purchased
Attendance increases
Customers happier

Promotion
Goal of 70% awareness among students within the
first semester after launch
Distribution through UTD Bursars office and the app
stores

Promotion
Create a presence within various channels of social
media and utilizing the traditional print, radio, and
television media on campus
Hold a Give Away per semester