Brilliant 4 Equity Holdings Inc.

Marketing Activity
Proposal
January 2022 (1st quarter)
 Brilliant 4 Equity Holdings Inc.

Activity Details
Event/Activity Title: '4M UFASCO Year of The Tiger
2022 Gas Promo'
Start Date: January 24, 2022
End Date: February 24, 2022
Time: 4:00am to 10:00pm
Location: Phoenix Gasoline Station Sinawal,
National Highway, Barangay Sinawal, General
Santos City
 Brilliant 4 Equity Holdings Inc.

Activity
Description
2022 is the Year of the Tiger.
Covid-19 restrictions had consistently eased up for
several months now and vehicle traffic have increased
significantly since then. The demand for fuel is ever
increasing as the economy is slowly going back to
normal, pre-pandemic times.
The proposed campaign in celebration of the 'Chinese
New Year' aims to capture major share of the consumer
fuel demand, increase volume sales by having the
following sales promotions:
 Brilliant 4 Equity Holdings Inc.

Happy Hour Promo

The promo will run from 11:00am to 3:00pm only.
The station will implement a PHP 1.00/liter discount
for Diesel and Gasoline.
All customers may avail the promo except for P.O.
account customers.
The promo discount replaces all standard discounts.
During the promo period, the discount cannot be
availed on top of any other discount.
The promo could not be availed in conjunction with
any other promos or existing Phoenix Petroleum
promos. The discount is applied to the regular pump
price only. HAPPY HOUR FROM

The promo is for a limited time only and will end 11AM TO 3PM DAILY!

without prior notice.

 Brilliant 4 Equity Holdings Inc.

Win FREE Fuel Promo

For every minimum fuel purchase of PHP 500.00
single-receipt, customers may get a chance to be
the ten (10) winners of free fuel (10 liters) from
January 24 to February 24, 2022.
One (1) raffle ticket will be given to customers per
single-receipt transaction.
The promo is valid and exclusive only at Phoenix
Gasoline Station Sinawal, National Highway,
General Santos City.
Raffle draw will be on February 25, 2022.
Winner/s will be notified thru phone and email.
Prize is not transferable to cash.
Campaign
Brilliant 4 Equity Holdings Inc.

Posters
Fuel
Brilliant 4 Equity Holdings Inc.

Vouchers
Raffle Tickets
Brilliant 4 Equity Holdings Inc.
 Brilliant 4 Equity Holdings Inc.

Advertising
Campaign
The campaign will be advertised and
promoted throughout the station's premises
(marketing collaterals) and through social
media platforms (Facebook and Instagram).
Ad boosting in Facebook will be launched to
get more reach and expand awareness of
the campaign.
 Marketing
Brilliant 4 Equity Holdings Inc.

Collaterals

Outdoor tarpauline banners (to be installed in station's forecourt).

 Brilliant 4 Equity Holdings Inc.

Roll-up tarpauline banners (to be installed on station's forecourt area).

 Brilliant 4 Equity Holdings Inc.

Outdoor tarpauline banners (to be installed on station's pylon).

 Brilliant 4 Equity Holdings Inc.

(L-R)
Roll-up tarpauline banners installed around station's forecourt.
 Brilliant 4 Equity Holdings Inc.

(L-R)
Roll-up tarpauline banners around station's forecourt.
Outdoor tarpauline banners installed in station's pylon.
 Brilliant 4 Equity Holdings Inc.

(L-R)
Outdoor tarpauline banners installed in station's forecourt.
 Social Media
Brilliant 4 Equity Holdings Inc.

Posting
Posting Platform Schedule Frequency
Year of the Tiger 2022 Facebook Jan. 24-Feb. 24 Boosted
Gas Promo Social Media Instagram

Posters

Year of the Tiger 2022 Facebook Jan. 24-Feb. 24 Weekly

Gas Promo Updates Instagram

Campaign Special Facebook if necessary if necessary

Advisory

 Brilliant 4 Equity Holdings Inc.

Objectives
Increase sales and revenue on fuel products.
Increase market share from competitors.
Boost customer and brand awareness of the
station and the business unit as a whole.
Boost repeat purchasers and customer loyalty.
Collect customer data and information.
 Brilliant 4 Equity Holdings Inc.

Target Sales
Fuel Liters: 24,000 liters
Amount on Fuel Liters: P72,000.00
 Brilliant 4 Equity Holdings Inc.

Tracking Our
Progress
Sales Report.
Station Traffic Count.
Social Media Analytics.
Customer Survey Form.
 Brilliant 4 Equity Holdings Inc.

Budget Proposal
DESCRIPTION ESTIMATED COST
Promotional Banners/Collaterals 15,000.00

Facebook Ads Boosting 2,000.00

Printing of Raffle Tickets 3,000.00

10 Fuel Gift Vouchers; Max:10 liters (Major Prize) 6,025.00

DTI Permit Fee Processing 1,500.00

Contigency Fund 5,000.00

 Brilliant 4 Equity Holdings Inc.

TOTAL
P32,525.00

Notes:
Cost of fuel gift certificates is based on current fuel price of Premium Gasoline
98 (PHP 60.25/liter).
Roll-up tarpauline banners and outdoor tarpauline banners can be reused for
upcoming marketing activities.