ADVERTISEMENT CAMPAIGN

In Different Media
Proposal for Rahimafrooz
Campaign
Summary

The purpose of this campaign for Rahimafrooz is to target the drivers,

motor vehicle users and bloggers, so that Rahimafrooz automobile
batteries and lubricant are used and demand increases for the product.

This campaign will be implemented through newspapers & online

platforms which has a very extensive reach. Thus implementing this
campaign will enable Rahimafrooz to reach a greater number of
audience and in result it will get a greater brand value and exposure.
GOAL
Target
Group
Two Wheel Vehicle
Drivers

Three Wheel Vehicle

Drivers

Four Wheel Vehicle

Drivers
Advertisement Platform For Target Group

All Community Newspaper & Facebook & Biker

people Online Portal Instragram
Car Driver

Battery Rickshaw
Biker, puller
YouTube IMO, In-Game
CNG Driver, Advertisement CNG Driver
Car Driver
Car Driver
Newspaper & Online Portal Campaign Activities

4
GDN & Social Media Platform

Creative
Facebook post Facebook Like Imo
& Boost Campaign Advertisement

Google Display
In Game Review & Logo
Network (GDN)
Advertisement Branding
Advertisement
Campaign Timeline Campaign Activities

6 Months Campaign

Per Month 4 Contents Per Month 4 Contents

Total 24 contents Total 24 Contents
Content Branding Prothom Alo

A special campaign will be launched with

Rahimafrooz through the Prothom Alo print, online
and Facebook platform, in this campaign the
contribution of Rahimafrooz in automobile battery
sector will be highlighted.
 Prothom Alo Online
Content Branding
Portal
 Prothom Alo Online
Content Branding
Portal
 Advertisement Prothom Alo
Option-01

Advertisement Rationale:

Article will be published on automobile batteries , alongside small ad of

Rahimafrooz on “Pro Banijjo Page”. And will have Rahimafrooz Brand Logo
Placement. Content will be provided by Prothom Alo.

 Paid Space – 6 Column X 1 Inch (6 CI)

 Log o Branding: Yes

 Publication Day: To be confirmed

Mass Audience
As this advertorial is being published in the main
newspaper, the ad will be served on a national
paper resulting national and regional reach.
 Advertisement Prothom Alo
Option-02
Advertisement Rationale:

Article will be published on automobile batteries , alongside small ad of

Rahimafrooz on “Pro Banijjo Page”. And have Rahimafrooz Brand Logo
Placement. Content will be provided by Prothom Alo.

 Paid Space – 6 Column X 2 Inch (12 CI)

 Log o Branding: Yes

 Publication Day: To be confirmed

Mass Audience
As this advertorial is being published in the main
newspaper, the ad will be served on a national paper
resulting national and regional reach.
Financials & Conditions For 6 Months Prothom Alo

Option-01

Campaign
Duration 6
Newspaper Published Amount Months Per
SI (Discount) Date Size Position Rate Amount Discount After Month 4 Amount
Discount Contents
Total 24

Prothom Alo To be 6 Col x 2'' Pro

1 (26%) Inch= 12
confirmed Col. Inc. Banijjo 9,500.00 114,000.00 29,640.00 84,360.00 24 Content 2,024,640.00

Sub Total 2,024,640.00

Vat 15% 303,696.00
Net Payable 2,328,336.00
Financials & Conditions For 6 Months Prothom Alo

Option-02

Campaign
Duration 6
Amount Month
SI News Paper Published Size Position Rate Amount Discount After Per Amount
(Discount) Date Discount Month 4
Content Total
24

6 Col x 1''
1 Prothom Alo To be Inch= 6 Pro 9,500.00 57,000.00 14,820.00 42,180.00 24 Content 1,012,320.00
(26%) confirmed Col. Inc. Banijjo

Sub Total 1,012,320.00

Vat 15% 151,848.00
Net Payable 1,164,168.00
 Advertisement Kaler Kantho
Option-01

Advertisement Rationale:

Article will be published on automobile batteries , alongside small ad of Rahimafrooz will be

published on “Luv Khoti Page”. And will have Rahimafrooz Brand Logo Placement.

Content will be provided by Kaler Kantho.

 Paid Space – 6 Column X 1 Inch (6 CI)

 Logo Branding: Yes

 Publication Day: To be confirmed

Mass Audience
As this advertorial is being published in the main
newspaper, the ad will be served on a national paper
resulting national and regional reach.
 Advertisement Kaler Kantho
Option-02
Advertisement Rationale:

Article will be published on automobile batteries , alongside small ad of

Rahimafrooz on “Pro Banijjo Page”. And will have Rahimafrooz Brand Logo
Placement. Content will be provided by Prothom Alo.

 Paid Space – 6 Column X 2 Inch (12 CI)

 Log o Branding: Yes

 Publication Day: To be confirmed

Mass Audience
As this advertorial is being published in the main
newspaper, the ad will be served on a national
paper resulting national and regional reach.
Financials & Conditions For 6 Months Kaler Kantho

Option-01

Campaign
Duration 6
Amount Months
SI Newspaper
(Discount)
Published
Date Size Position Rate Amount Discount After Per Amount
Discount Month 4
Contents
Total 24

Kaler To be 6Inch=
Col x 2''
1 Kantho 12 Luv Khoti 5,000.00 60,000.00 33,000.00 27,000.00 24 Content
confirmed Col. Inc. 648,000.00
(55%)

Sub Total 648,000.00

Vat 15% 97,200.00
Net Payable 745,200.00
Financials & Conditions For 6 Months Kaler Kantho

Option-02

Campaign
Duration 6
Newspaper Published Amount Months Per
SI (Discount) Date Size Position Rate Amount Discount After Month 4 Amount
Discount Contents
Total 24

Kaler Kantho To be 6 Col x 1''

1 (55%) Inch= 6
confirmed Col. 5,000.00 30,000.00 16,500.00 13,500.00 24 Content 324,000.00
Inc. Luv Khoti

Sub Total 324,000.00

Vat 15% 48,600.00
Net Payable 372,600.00
Banner
Advertisement
on Online Portal
 Prothom Alo

Home Page Placement

Home Page &
Article (Bangladesh, International &
Economics) _R1 & T1

Publication Type
Banner Advertisement

Desktop View

4
Mobile View
Home page Kaler Kantho

Desktop Banner
Placement
Top Leader
Home Page _ Desktop
Homepage & All News Article Pages _
Mobile

Publication Type
Banner Advertisement

Desktop View

4
Mobile View
 Bangladesh Protidin
Desktop Banner
Placement
Top Leader
Home Page _ Desktop
Homepage & All News Article Pages _
Mobile

Publication Type
Banner Advertisement

Desktop View

4
 Bangladesh Protidin
Desktop Banner
Placement
Top Leader
Home Page _ Desktop
Homepage & All News Article Pages _
Mobile

Publication Type
Banner Advertisement

Mobile View
4
 Home page BD News 24

Desktop Banner
Placement
Top Leader
Home Page Desktop
Homepage & All News Article
Pages Mobile

Publication Type
Banner Advertisement

Desktop View

4
Mobile View
 BD News 24
Home page
Desktop Banner
Placement
Side Pillar
Home Page_ Desktop
Homepage & All News Article Pages _
Mobile

Publication Type
Side Pillar Advertisement

Desktop View

4
 Jugantor
Desktop Banner
Placement
Top Leader
Home Page _ Desktop
Homepage & All News Article Pages _
Mobile

Publication Type
Banner Advertisement

Desktop View

Mobile View 4
 The Financial
Express

Placement
Top Leader
Home Page _ Desktop
Homepage & All News Article Pages _
Mobile

Publication Type
Banner Advertisement

Desktop View

Mobile View
 DIGITAL
Financials & Conditions For 6 Months
Per CPM
SL Item Media Name Placement Description Impression quantity Per CPM regular discounted Amount
rate
rate
970X90,
Home page_T1&R1-Both
1 Prothom Alo 300X250, 35 lac 75 61 213,500.00
Desktop & Mobile view 320X100
Home Page Top banner, 970X90,
2 Kaler Kantho Online Middle Banner_ Both 300X250, 50 lac 60 39 195,000.00
Desktop & Mobile 320X100
970X90,
Home page_T1&R1-Both
3 Bangladesh Protidin 300X250, 30 lac 60 41 123,000.00
Desktop & Mobile view 320X100
Banner 970X90,
Home Page Top banner/
300X250,
4 Bd News 24 Side Pillar_ Both Desktop & 320X100, 30 lac 100 45 135,000.00
Mobile
120x600
Home Page Top banner, 970X90,
5 Jugantor Middle Banner_ Both 300X250, 30 lac 75 58 174,000.00
Desktop & Mobile 320X100
970X90,
Home page_T1&R1-Both
7 The Financial Express 300X250, 1 month 50000 40000 40,000.00
Desktop & Mobile view
320X100
For One Month Campaign 880,500.00
For Six Month Campaign 5,283,000.00

Note: 1 CPM= 1000 Impressions 15% VAT Will Be Added

 Reviewer Campaign
Reviewers simply enhance credibility, improve rankings, build the
trust in customer which helps to Boost Conversion Rate and Gain
Revenues.
Vloggers Suggestion
 Suggested Reviewer

NAVEED ISHTIYAK TORU Sakira Sahrin Dipa

 Shajjad Hasan Raj
RONEASH
 Approximate
Placement of
Logo

RahimAfrooz’s Logo will

be featured at beginning
of the video.
 Approximate
Placement of
Logo

RahimAfrooz’s Logo will

be featured at beginning of
the video
 Approximate
Placement of
Logo

RahimAfrooz’s Logo will

be featured at beginning of
the video
 Approximate
Placement of
Logo

RahimAfrooz’s Logo will

be featured at beginning of
the video
 Facebook & Instagram

Get 10% on Rahimafrooz product using DIPA10 as promo

#MovewithPETRONAS

Mock UP

Get 10% on Rahimafrooz product using

DIPA10 as promo
REVIEWER ANALYSIS
Biker Name Collaborations Facebook Instagram YouTube
Engagement Engagement Engagement

Naveed Ishtiyak Toru Timsun tyre, AmarX.Com, 93K followers 895 Followers 709K subscriber
Bike Lock, Action Biker &
Motul Lubricant.

Sakira Sahrin Dipa Timsun tyre, Suzuki & more 245K followers 60.5K Followers 185K subscriber

Shajjad Hasan Raj LSG Helmet, Moto Gear 598k followers 33 Followers 146k followers
World & more

Roneash YAMAHA & more 326K followers 6.8K Followers 110K subscriber

We can determine which vloggers will be endorsed based on Vlogger availability. We can share the
vlogger details once the client has locked the campaign.
Financials & Conditions For 6 Months

SL Item Media Name Campaign Strategy Campaign Budget per Month Total Amount
Duration

Rahimafrooz Logo & Review will

be featured on every post &
1 Video YouTube video. One video will specifically 6 Month 100,000.00 600,000.00
based on Battery which duration
should be 4 minutes.

Sub Total - 1 600,000.00

VAT 15% 90,000.00
Net Payable 690,000.00
 GDN Advertisement

GDN Advertisement: Campaign

Duration will be for 1 month. It will be
conducted at multiple platforms.
Alexa Top 50 Ranking
1. Google.com 18. Fiverr.com

2. Youtube.com 19. Yahoo.com 36. Bikroy.com

20. Ittefaq.com.bd
3. Facebook.com 37. Dainikshiksha.com
21. Dhakapost.com
4. Prothomalo.com* 22. Zoom.us 38. Ntvbd.com

5. Jugantor.com* 23. Thedailystar.net* 39. Reddit.com

6. Jagonews24.com 24. Bbc.com 40. Espncricinfo.com*

7. Bdnews24.com* 25. Instagram.com 41. Freepik.com

42. Microsoft.com
8. Kalerkantho.com* 26. Rtvonline.com
43. Twitter.com
9. Somoynews.tv 27. Ecer.com
44. Bdjobs.com
10. Bd-pratidin.com 28. Stackoverflow.com
45. Chaldal.com
11. Wikipedia.org 29. Startech.com.bd
46. Newsbangla24.com
12. Daraz.com.bd 30. Cricbuzz.com
47. Adobe.com
13. Amazon.com 31. Risingbd.com
32. Canva.com 48. Linkedin.com
14. Banglanews24.com
33. Live.com 49. Dainikamadershomoy.com
15. Google.com.bd
34. Anandabazar.com 50. Dhakatribune.com
16. Banglatribune.com
35. Samakal.com
17. Evaly.com.bd
Popular Online Portal Name (GDN)
SL Portal Name SL Portal Name SL Portal Name
1 Kalerkantho 25 banglainsider.com 49 bankingnewsbd.com
2 New Age 26 businesspostbd.com 50 totaljobsbd.com
3 Ittefaq 27 newsbangla24.com 51 www.theworldbd.com
4 Jugantor 28 Ourislam24 52 bdjobcircular24.com
5 BD-Pratidin 29 thedailycampus.com 53 technoinfobd.com
6 Dainikamadershomoy 30 Dainikpurbokone.net 54 jobsholders.com
7 Dhakatribune 31 dainikshiksha.com 55 Sharemarketbd.com
8 Banglanews24 32 topcircularbd.com 56 jobcircular1.com
9 Channelionline 33 bdmorning.com 57 topcircularbd.com
10 Manab Zamin 34 lekhaporabd.com 58 bdgovtjob.com
11 The Daily Star 35 shabashbangladesh.com 59 amaderjamalpur.com
12 Bdjobs 36 Manobkantha.com.bd 60 bd-bulletin.com
13 Amadershomoy 37 shonarBD.com 61 bekarjibon.com
14 Samakal 38 jobstestbd.com 62 dhakawave.com
15 Pavilion 39 breakingnews24.com.bd 63 solveguidebd.com
16 Ntv 40 channelbd24.blogspot.com 64 bankbimabd.com/
17 Dailynadiganta 41 sarkariniyog.com 65 telecommela.com/
18 Daily-sun 42 muktirbarta.com 66 allnewspaper.xyz/
19 DBC News 43 nobobarta.com 67 activenews24
20 Dainikazadi 44 planetbangla.com
21 dhakatimes24 45 kfplanet.com
22 Zoombangla.com 46 jobs.kfplanet.com
23 24livenewspaper.com 47 birbangla.com
24 sarabangla.net 48 bdnextweb.com
Financials & Conditions For 6 Months

SL Item Cost in USD ($) Cost Per USD ($) Total Cost BDT

1 GDN Advertisement 1000 87 87,000.00

Sub Total 1 87,000.00

For 6 Month Campaign 522,000.00
Vat 15% 78,300.00
Net Payable 600,300.00
Content Branding
Current Likes : 32,170 Likes After the Campaign: 82,170

4
 Facebook Like
Campaign

Facebook Like: Campaign

Duration will be for 1 month. It will
be conducted through Facebook.
Approximate Reach: 50,000

4
Facebook Like
Campaign

Facebook Post & Creative:

Campaign Duration will be for 1
month. It will be conducted
through Facebook.
Quantity: 12 Facebook Post & 3
Creative
Approximate Reach: 200,00,00

4
Facebook
Financials & Conditions For 6 Months

SL Item Quantity Cost in USD ($) Cost Per USD ($) Total Boost Total Cost

1 Facebook Like Campaign 50,000.00 500 87 N/A 43,500.00

Design Charge (12

2 Facebook Post & 3 3 N/A N/A N/A 50,000.00
Creative Video Design)

3 Facebook Post Boost 12 200 87 12 208,800.00

Sub Total 1 302,300.00

Vat 15% 45,345.00
Net Payable 347,645.00
IMO Advertisement
IMO Advertisement

Financials & Conditions For 4 Months

Volume Unit Pricing
Placement Ad Formats (Impressions) Model Rate (BDT) Amount
Chat List & Audio Call
Ads Display/Native 1000000 CPM 23.00 23,000.00
Audio Call Ads Display/Native 1000000 CPM 23.00 23,000.00
Chat List Native Video 1000000 CPM 55.00 55,000.00
Story & End Call Ads Display Interstitial 1000000 CPM 55.00 55,000.00
End Call Ads Native Image 1000000 CPM 23.00 23,000.00
Sub-Total 179,000.00
VAT15% 26,850.00
Net Payable 205,850.00
In-Game Advertisement

**Any One Game Company has to be chosen For Advertisement**

APAC’s LEADING
SMARTPHONE AD
PLATFORM

CONNECTING BRANDS WITH

GAMERS
POKKT TARGETING CAPABILITIES

Smart Location
Targeting
(hyperlocal)

Age Country Time

Gender
& City Weather Based Air Pollution Index Based
Targeting Targeting

Device Carrier Game Platform Frequency

Data Persona Based
Brand /Model Category Recency Capping
Targeting
Based Targeting

Re-Targeting
 Top 50 Games With POKKT
# Game App Company Category # Game App Company Category
1 Ludo King™ Gametion Board 27 Dr. Driving SUD Racing

3 Carrom Pool: Disc Game Miniclip Sports Games 28 Galaxy sky shooting IVYMOBILE Arcade
4 Hunter Assassin Ruby Game Action 29 Hill Climb Racing Fingersoft Racing
Real Commando Secret Mission - Free Shooting
5 Games GAMEXIS Action 30 Pooking - Billiards City MOUNTAIN GAME Sports Games

6 Temple Run Imangi Arcade 31 Ninja warrior: legend of shadow fighting games TOH Games Adventure
Fun Shooting Games
7 Bubble Shooter Ilyon Dynamics Casual 32 Counter Terrorist: Critical Strike Gun Shooter 3D For Free Adventure
Teen Patti Gold - 3 Patti, Poker, Rummy Card
8 Game Moonfrog Casino 33 Ludo Star Gameberry Board
9 Candy Crush Saga King Casual 34 Hazari (হাজারী) - 1000 Points Card Game Kamal Uddin Card
11 Fun Race 3D Good Job Games Racing 35 Mini Militia - Doodle Army 2 Miniclip Action
12 Subway Surfers Sybo Arcade 36 Ludo Game : Ludo 2020 Star Game Ludo Game Board
13 Temple Run 2 Imangi Action 38 Real Bike Racing Italy Games Racing
14 Talking Tom Cat Outfit7 Casual 39 My Talking Tom Outfit7 Casual
15 Racing in Car 2 Fast Free Games Racing 40 Street Chaser iGold Adventure
16 My Talking Tom 2 Outfit7 Casual 41 Sky Fighters 3D Doodle Mobile Action
17 Subway Princess Runner IVYMOBILE Arcade 42 Bottle Shooting Game Sigma App Labs Arcade
Bike Stunt Race Master 3d Racing - Free Games
18 Johnny Trigger SayGames Action 43 2020 The Knights Inc Simulation
BlackLight Studio Carrom King™ - Best Online Carrom Board Pool
19 Ludo SuperStar Games Board 44 Game Gametion Board
Sniper 3D Assassin: Fun Gun Shooting Games Nextwave
20 Free Wildlife Studios Action 45 World Cricket Championship Lt Multimedia Sports Games
Nextwave
21 Public Transport Simulator - Coach SkisoSoft Simulation 46 World Cricket Championship 2 - WCC2 Multimedia Sports Games
22 Archery bird hunter KohistaniApps Action 47 Badminton Legend Enjoysports Sports Games
City Airplane Pilot Flight New Game-Plane
24 My Talking Angela Outfit7 Casual 48 Games The Knights Inc Simulation
Tennis Clash: 3D Sports - Free Multiplayer Bubble Shooter ス
25 Games Wildlife Studios Sports Games 49 Bubble Shooter タジオ Casual
26 Traffic Rider Soner Kara Racing 50 Chess CanaryDroid Board

*January 2020
POKKT Audience Break-down In Bangladesh

2%
4% Sylhet
Barisal
11 %
Airtel 7%
Rajshahi

23 % 41%
BanglaLink Grameenphone
71%
15% Dhaka
Chittagong
24
Robi
%

CARRIER-WISE SPLIT LOCATION-WISE SPLIT

 IN-GAME Advertisement

Financials & Conditions For 6 Months

Estimated
Ad Inventory Creative Time Unit Per Rate Amount For ONE Amount for 3 (Three)
Platform Creative Guideline Pricing Model Complete
type Type Duration (BDT) Month Month
view

Horizontal size: Dimensions: 640×360

pixels Video Size: Size <2mb Video
Duration: Up to 30sec video Static
banners sizes: 320x50, 320x480,
Rewarded CPCV (Cost Per
POKKT Video 300x50, 300x250. TBD 800000 240,000.00 720,000.00
Video Complete View) 0.30
Vertical Size: Dimensions: 360x640
Video Size: Size <2mb Video Duration:
Up to 30sec video

Sub-Total 720,000.00

VAT15% 108,000.00

Net Payable 828,000.00

Calendar

Platform / Month February March April May June July

Newspaper
Online Portal
GDN
YOUTUBE
Facebook Advertisement

Imo

In-Game Advertisement
NOTE
1. This rate will be valid only for this campaign.
2. Offered prices will vary depending on duration of the campaign.
3. This rate is excluding VAT. VAT will be applied as per Government Policy.
4. 1 CPM = 1000 impressions.
5. If client AIT @ 4% on total bill before adding ASF (Agency Supervision Fees) and these depository challan will
be to the name of Media (ex, Daily Prothom Alo).
6. If Client @ 10% on ASF (Agency Supervision Fees) that is added in bills and these depository challan will be in
favor of Annex Communications Ltd.
7. Official work order needs to be issued for the confirmation of the booking.
8. Client needs to make payment including 15% VAT.
9. Agency will issue Mushak-6.3 in favor of the client. Creative's are due 5 business days before launch date.
10. Ad formats: jpeg/gif/png/swf (with click TAG). Maximum weight limit for creative(s) is 100 KB.
11. All the advertising space mentioned above will be provided based on availability.
12. All reserved products will expire in 14 days without a signed contract.
13. Changes may in the website and can be cancelled/hold advertisement(s) from the schedule date in case of
emergency/ unavoidable situation or change the advertisement space.
14. Official work order must needed to proceed.
Thank You