M.

Umair Siddique

Situation analysis and Market

Evaluation
Situation Analysis
Introduction to NBP
Situation Analysis
Marketing Environment
1) Change in Macro Environment
a) Fraud in Multan Branch
Situation Analysis
Opportunities of NBP
Threats of NBP
Product Evaluation
Core Benefit
Actual Benefit
Augmented
Consumer Good
Specialty Good
Product Evaluation
Life Cycle
 Younis Kanju
Product Evaluation
Product Evaluation
Comments on Perception of Brand
Comment of Packaging and labeling
Product Evaluation
Compare to Competitor

Online service provider competitors Manual work in National Bank

Product Evaluation
Widespread Distribution
How retailer feel about it?
Product Evaluation
Services Provided with Product
• Account Balance Enquiry
• Mini Statement (Only at NBP ATM)
• PIN Change facility (Only at NBP ATM)

•Problems with Consumer

•Past performance
•Unique Features
Product Evaluation
Over all strengths and weakness
• Quick service
• Time Saving
• Status wise

• Chances of Hacking
• Errors in System
• Less protective fire walls
 Azhar Niaz
Consumer Evaluation
Consumer Evaluation
Customer Profile
Present Customer
Consumer Evaluation
Attitudes towards product
Brand reputation
Customer loyalty
Brand switching
Consumer Evaluation
Prospectus of Brand
The Domestic Branch Network of NBP is in
Blochistan
Sindh
Punjab
N.W.F.P
F.A.T.A
Northern Areas
Azad Kashmir
Federal Capital
Consumer Evaluation
In short Customer Details:
Currently we have following customers:
1) Employees
2) Pensioners
3) Agricultures
4) Gold loan clients
5) Commercial loan clients
6) Corporate loan clients
7) Consumer loan clients
8) Students
 Abbas Rasheed
Competitors Analysis
Competitors Analysis
Direct Competitors
Bank of Punjab
Habib Bank
Bank Alflah
UBL
MCB
Allied Bank
Competitors Analysis
Indirect Competitors
NRSP
Tameer Bank
National Saving Center
First Micro Finance Bank
Competitors Analysis
Strengths and weakness of Direct Competitors
In term of Product:
Strength: Quick and fast method of Electronic
facilities, Easy and best way to facilitate
customer.
Weakness: All banks working data through
electronic devices. If an error in electronic
device occur than at the same time bank will fail
to provide services to its customer.
Competitors Analysis
Strengths and weakness of Direct Competitors
In term of Price:
Strengths: Providing services at comparatively
low prices
Competitors Analysis
Strengths and weakness of Direct Competitors
In term of Promotion:
Strength: Advertise new product to aware the
customer.
Weakness: Actual price is not shown to
customer.
Competitors Analysis
Strengths and weakness of Direct Competitors
In term of Distribution:
Strength: They are providing online services at
least single branch of the each city.
 Ashraf Nawaz
Marketing objectives and
Strategies
Marketing Objective

“To Customer focus Bank and Provide

excellence services to the customer.”
Marketing Strategy
Target Market
Market Mix
Product strategy

$
Marketing Strategy
Concentrated Market

ATM

Debit / Credit Marketing

Card
Mix
Online Payment
/ Receipts
Marketing Strategy
Product strategy
 H.Hassan Zahoor
Pricing, promotion, distribution
strategies and budget
Marketing Strategy
Pricing strategy
 Marketing Strategy
Distribution strategy

Our distribution strategies will be direct.

Nowadays each bank have separate credit card departments who directly
send credit card to the customer home address.
Marketing Strategy
Promotion strategy

2. PULL STRATEGIES

Demand Retailer Demand

Manufacturer & Consumer
Wholesaler
Marketing Activities
Evaluation, Monitoring and Control
Ask Question
Monitor Profit figure
Management team is responsible
Click to advance slides
Join National Bank

...Make Decisions.
National Bank of Pakistan is the
only bank that provides you
exactly what you need.

National Bank of Pakistan is

serving you since 1949.

National Bank of pakistan is the

right choice.
 NBP Online Services
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