SALES & DISTRIBUTION

OF HONDA ACTIVA

BY,
HARI THIRUMAL
PGP B03

WHY HONDA ACTIVA

Market leader in scooter division

for more than 5 years
65% of the buyers are
between the age 24-30
80% of sales by every sales
executive is scooters in Honda

ADVANTAGES OF ACTIVA

KEY COMPETITORS

Honda Maestro

TVS Jupiter

SALES COMPARISON
Sales in Units

1954817

1462918
1242975
932000

907421
788000
467000
389000

563567
525000

446000

786000

DISTRIBUTION STRUCTURE

2 Level
Distributi
on

SALES TEAM STRUCTURE

SALES DETAILS- SHOWROOMS

Particulars

Honda Activa

Last year sales

(avg/month)

260

Total sales last year

Sale personnels per
month target
Profit margin

3120
35 units
~6 7% per unit

LEAD TIME
Particulars
Lead time for
dealers
Lead time for
customers

Kolar,
Karnataka
3 days

Gurgaon,
Haryana
15 days

5 days
(including
registration)

17 days
(including
registration)

In case of particular color which is not

available then the retailor will
exchange with another so as to make
a quick deliver

Thank