By:

Abhishek Bolaj
Siddharth Chakkarwar
Abhishek Nimbkar
Harshita Singh
Ishan Joshi

BRITANNIA

Britannia is an Indian food-products corporation.

Started in 1892, in a nondescript house in Calcutta

(Kolkata) , India with an initial investment of Rs.295.

It is observed that Britannia has the highest demand

over the other brands in the market.

It

has

better

promotional

strategies

as

70%

is

contributed by free gifts and 30% is contributed by

combo offers to affect the sales.

The Company's principal activity is the manufacture and

sale of biscuits, bread, rusk, cakes and dairy products.

Product: Biscuits

Product: Biscuits

Advertisement Campaigns:
TV Campaigns:

Billboards:

 Public Relations:
In 1997 Britannia launched the EAT HEALTHY, THINK
BETTER campaign

 Sponsorship/ Celebrity
Endorsement
Britannia Khao World Cup Jao

 Britannia Lagaan Match:

Sales Promotion
Contests in the form of gift offers, slogans, scratch cards.

STRATEGY - BRITANNIA INDUSTRIES

CELLENT DISTRIBUTION CHANNEL

nnia products are sold in over 2 million outlets,

hing millions of consumers who buy approximately 2.4 billion packs eac

all army keeps Britannia going - over 1,500 authorized whole sellers,

ots & 46 factories.