CLASS PRESENTATION

ON
BRITANNIA

Presented By:
Akash Dandotiya
Anvesh Mishra
Somraj Singh
Viswajit Singh Bhadoriya
 INTRODUCTION
• Britannia Industries Limited is an Indian
food- products corporation based in
Bangalore, India.
• It is the first bakery company in India
to remove trans fats from it’s biscuits.
• Britannia innovates for strong presence
in health and nutrition space.
 HISTORY
 The company was established in 1891, with an
investment of Rs 265
 Initially, biscuits were manufactured in a small
house in central Kolkata. Later, the enterprise
was acquired by the Gupta brothers mainly
Nalin Chandra Gupta, a renowned attorney,
and operated under V.K Brothers.
 In 1918, C.H. Holmes, an English businessman in
Kolkata, was taken on as a partner and The
Britannia Biscuit Company Limited was launched.
The Mumbai factory was set up in 1924 and Peek
Freans UK, acquired a controlling interest in
Britannia Biscuit Company.

 Biscuits were in high demand during World War II,

which gave a boost to the company’s sales. The
company name finally was changed to the current
Britannia Industries Limited in 1979.
TAGLINE
EAT HEALTHY, THINK
BETTER
 MOTO

• Our core emphasis across Portfolios is on

healthy, fresh and delicious food.
• We demand the best of ingredients and
package their natural goodness in our
products without compromise.
 SUB PRODUCT
B) BREAD
A) BISCUITS
 Whole Wheat Breads
 Good Day
 Crackers
 White Sandwich Breads
 Nutri Choice  Bread Assortment
 Marie Gold  Daily Breads
 Tiger
 Milk Bikis
 Bourbon
 PROMOTIONAL STRATEGY
• Relies more on Pull than Push.
• Has amazing brand equity due to presence in
the market for last many decades.
• Concentrates on promoting biscuits more
than any other product.
• They Use 2 Methods of promotion :-
1. Above The Line
2. Below The Line
1. Above The Line Promotions :-

 Television Advertisements
 Magazines
 Newspapers
 Events sponsored

2. Below The Line Promotions :-

 Public Relations Through Their Tagline “ EAT

HEALTHY, THINK BETTER “.
 Sales Promotion (Discounts, Coupons , Offers etc).
 DESIGN ADVERTISEMENT
• Advertising design refers to the creation and
organization of visual artwork used in
advertisements (ads) for products and services. The
designs used in advertising are created by graphic
designers, and advertising agencies as well as the
advertising departments of corporations employ
these professionals to create and execute
brochures, direct mail, web ads, and print ads. The
design elements used include fancy lettering,
borders, cartoons, illustrations, and photographs.
BRITANNIA DESIGN
ADVERTISEMENTS
 STP
• SEGMENT: People who need and
consume bakery and dairy products.

• TARGET: Middle and upper middle class

families, especially Kids.

• POSITIONING: India’s leading manufacturer of

premium quality and healthy biscuits, bakery and
dairy products.
 SWOT ANALYSIS
• STRENGTHS
1. Around 120 years in the industry.

2. India’s most trusted brand with strong brand recall.

3. Wide range of bakery products like biscuits, rusks,
cakes and dairy products like milk, butter, cheese, etc.
4. Major share in biscuits industry.
• WEAKNESSES
1. Lower market share in dairy segment.

2. Heavy expenditure on advertising and marketing.

3.Similar products produced by many companies

means high Brand Switching.
• OPPORTUNITIES

1.Increase in purchasing power of people in India.

2.Increase its share in the dairy industry.

3.Product line extension.

4.Expansion in other countries.

• THREATS

1.Lower price offering competitors

2.Local dairies and bakeries
3.Inflation can cause fall in sales and revenue
4.Rise in cost of raw materials