Consumer Buying Behavior

on
Samsung mobile

1/13/17

Consumer buying
behaviour
Consumer behaviouris an attempt to understand &
predict human actions in the buying role.
Consumer behaviour is defined as all psychological,
social & physical behaviour of potential customers
as they become aware of, evaluate, purchase,
consume, & tell others about product & services.
Consumer behaviour includes communication,
purchasing & consumption behaviour
Consumer behaviour includes both consumer &
business buyer behaviour
1/13/17

MAJOR FACTORS INFLUENCING BUYER BEHAVIOUR

Cultural Factor
Social Factor
Personal Factor
Psychological Factor.

1/13/17

Culture Factor
Cultural factors comprise of set of
values and ideologies of a particular
community or group of individuals.
As in USA mostly people prefer smart
phones while in developing countries
like INDIA and SOUTH AFRICA their
people prefer simple mobile phones

1/13/17

Social Factor
Thefactsandexperiencesthatinf
uenceindividuals'personality,at
titudesandlifestyle

1/13/17

FAMILY

If a teenager purchase a mobile he would

prefer more of entertainments & games,
while an official corporate will prefer more on
presentation and professional mobiles.
REFERENCE GROUPS

For Example:semil wanted to purchase a

mobile so he went to the nearby store and
purchased a samsung mobile because his
friends and colleague were using same
mobile and they were satisfied by it.
For e.g . Customer will buy a mobile from his
relative or friend so he can get good
1/13/17
6
guidance
and good services

ROLES & STATUSES

Each individual plays a dual role in

the society depending on the group
he belongs to.
As a C.E.O of a company he will buy
such a mobile which can help him to
play both the role properly i.e., C.E.O
of the company as well as father of a
child.
1/13/17

Psychological Factors

1/13/17

MOTIVATION
Mostly people are attracted towards
advertise of samsung galaxy S3
mobile and are motivated to
purchase the same.

1/13/17

ELIEFS & ATTITUDES

Some people purchase samsung
smart phones to overshow their
beliefs and attitude towards their
companions.
Example:- buy a samsung galaxy S3
rather than nokia lumia.

1/13/17

10

PERCEPTION
For instance two students want to
purchase a samsung galaxy note and
S3 But one.instead of being
motivated by same purpose still they
purchased different types of
mobile.Because one pursued that
note is best for its screen size and
latter one pursued that S3 is best for
style as well as sensor.
1/13/17

11

LEARNING
If a person is using a mobile of
samsung company he is mostly
aware about feature of the samsung
mobile he will force other consumer
to buy a same brand of mobile.

1/13/17

12

Personal Factors

1/13/17

13

GE & LIFE STAGE CYCLE

Consumption of samsung mobile is
also affected by the stages of family
life cycle like bachelor stage, newly
married couple, young & old couple
and independent children uses
different samsung phone according
to their uses.

1/13/17

14

LIFE STYLE
A persons lifestyle is refected by in
his activities hobbies, opinions &
thinking as , a man believing in
simple living and high thinking will
purchase samsung wave y while a
man living luxurious life will purchase
samsung galaxy note.

1/13/17

15

OCCUPATION
Consumption is also infuenced by
the occupation of the consumer. A
labour employee will purchase
samsung guru while at the top most
leval of the organisation head will
purchase samsung infuse 4g.

1/13/17

16

PERSONALITY
Pesonality means some total of
appearance, knowledge and different
types of skills. Thats why a man
believing in innovation will go for S3
while a person loving indigenous
product may purchase simple
android phone.

1/13/17

17

Consumer buying behaviour

process

1/13/17

18

Problem or Need
Recognition
For e.g.:an undergraduatestudent is
given an notice from the college and
he has to inform all others but he
cant send this notice to others
because of the ordinary mobile.
So here problem is recognized which
can be solve with the samsung smart
phones.
1/13/17

19

Information search
For e.g. now a days
samsung mobiles are
very famous amongst the
people so information
regarding its various
mobile phones are easy
to get.

1/13/17

20

Evaluation of different
purchase options
For e.g:- this is a chart of
feature by people oriented
to get in mobile, 29%
people are see battery life
in mobile and at the same
time only 2% people see a
video capture power of
mobile so this is a
evaluation of different
feature of mobile, so by the
feature u can evaluate the
mobile in very poor,
poor,avg., good, very good,
so this a evaluation of diff.
purchase option.
1/13/17

21

Purchase decision
For e.g:- A person
decide to buy a
mobile of samsung
company because of
high battery life good
processor and best
price.

1/13/17

22

Post Purchase Behaviour

Positive Evaluation
For e.g.: If a student is
happy with the samsung
mobile he will recommends
other student to purchase
samsung mobiles this leads
to positive responds to
samsung company.
Negative Evaluation
For e.g.: if a person is not
happy with samsung mobile
he will respond negative
and will do negative mouth
publicity.
1/13/17

23

References

1.)
http://www.learnmarketing.net/consumer.
htm
2.)
http://en.wikipedia.org/wiki/Consumer_be
haviour
3.)
http://www.mbanotesworld.in/2008/05/fac
tors-infuencing-consumer-behaviour.html
1/13/17

24

THANKING YOU
Shah Devasya :- 2237
Sopariwala Jenish :-2254
Taliya Hiren :- 2258
Tamakuwala Semil :- 2259
Vaghela Alpesh :- 2264
Vamja Jitendra :- 2266
Yadav Manish :- 2272

1/13/17

25