FILM POSTER ANALYSIS

HARRY POTTER: THE DEATHLY HOLLOWS PART 2

BY: TAYLOR TORRES-GRIFFIN, ELIZABETH BROWN, KATLYN
REYNOLDS
AICE MEDIA STUDIES PERIOD 4
JANUARY 20, 2017

GENRE
By looking at this
poster, one can
assume that the movie
includes lots of action
Presence of blood,
rubble, ragged
clothing, scars, and
flames
Body language, and
facial expressions
imply that the
characters are
ready for an
oncoming battle

In addition to action
aspects, there is also a
hint of fantasy in the
poster.
Examples include:
the wands, castle in
the background,
and robes on
background
characters
People who are
familiar with the
franchise know that
the movie evolves
around fantasy and
magic

CHARACTERS
Three main characters
are present in the film
poster
One can assume
they are
protagonists; for
they are close to
the camera lens
and are pictured in
great detail
Middle characters
determined and
fierce expression
imply that he is
after something
and wants It all
[to] end

o
G

rs
a
c
S

oo
- Bl

Ragged Clothing

en
ld

w
lo

Both background
characters look worried
and seem to be looking
towards the middle
character for hope and
guidance
Middle character is
emphasized by a
surrounding golden
glow and is in close
proximity to the
camera lens
The glow may
symbolize middle
character as being a
sign of hope in the
middle of a war

TONE AND MOOD

Dark and gloomy
atmosphere of the
background insinuates
a sinister mood
The contrast of the
dark backdrop and
golden light prevailing
from behind the main
characters shoulder
shows the battle
between good and evil
Light: hope &
purity
Dark: evil entities
that may lie ahead
Tone:
hopeful, yet
cautious of the war
to come

Contribution of Text
to Tone and Mood:
The text IT ALL ENDS
makes viewers realize
the severity of the
situation that my be at
hand.
Its bold- the
capitalization makes it
stand out from the
poster
White color of text
contrasts against the
dark backdrop

LOGLINE
No title, but the
logline is very large
and captures the
attention of viewers
interests
This poster is just
promoting the theme
and plot of the movie
IT ALL ENDS- large
& grey white font
positioned at the
bottom
the poster
The
dateofpositioned
at the bottom
reminds viewers
and gets them
hyped for the big
premier day!

Another example movie

poster for Harry
Potter: The Deathly
Hallows Part 2

t
Fon

Posted Date

Same logline

le
y
t
S

WHAT IS THE MAIN HOOK OF THIS

POSTER??
After analyzing the Harry Potter:
Deathly Hollows Part 2 film poster, it is
clear that there are certain elements
that attract the eye of any moviegoer!
In our opinion, the boldness and close
proximity of the centered character
(Harry Potter) catches our attention
immediately. Details such as the
dirtiness of his clothes, blood stains, and
scars make him stand out. Harry Potters
determined facial expression, along with
a surrounding faded golden glow further
contribute to the success of this film
poster.