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RAY 1451116

FERRY 1451170

BRIEF HISTORY
OF
PUMA
1924
Adolf Dassler & Rudolf
Dassler

ADIDAS

194
8

PUMA

COMPANY FACTS
o Founded in 1948 by Rudolf
Dassler
o Tagline : Be Light; Celebrate
Anytime Anywhere.
o Distribution through 80 countries
o Long-term mission : Becoming the
most desirable Sportlifestyle
Company

PRODUCTS

PROMOTION OF THE WEEK

PUMA BEE
Made for speed and
for track racing

SWOT
STRENGTH

WEAKNESS

OPPORTUNIT
Y

THREAT

PUMA SALES CHART


WORLDWIDE FROM 1993-2014
(IN BILLION EUROS)

THANK YOU FOR YOUR


ATTENTIONS!

Any

Questions?

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