WHO WOULD YOU LIKE TO

BE THE TARGET AUDIENCE

OF YOUR FILM
 WHAT IS TARGET AUDIENCE?
AUDIENCE ARE THE PEOPLE ENGAGING WITH A PRODUCT.
A PARTICULAR GROUP OF PEOPLE OF WHICH A PRODUCT IS AIMED AT.
TARGET AUDIENCE CAN BRING SEGMENTED IN MANY WAYS. SEGMENTATION
IS DIVIDING AUDIENCE TYPES INTO MANAGABLE GROUPS. THE GROUPS CAN
BE BASED ON THINGS FROM AGE , GENDER AND CLASS TO PSYCHO
GRAPHICS.
 WHO IS THE TARGET AUDIENCE OF YOUR
FILM?
TO FIND OUT THE TARGET AUDIENCE OF THE FILM WE HAD TO DO A LOT OF RESEARCH. WE
INTERVIEWED PEOPLE ASKING THEM ON THEIR OPINIONS ON OUR FILM. WHILST THIS PART OF THE
TARGET AUDIENCE RESEARCH WE CONCLUDED THAT YOUNG WOMEN WERE THE AUDIENCE THAT
THE PLOT APPEALED TO THE MOST, POSSIBLY BECAUSE THEY FEEL THE STRONG FEMALE LEAD IS
SOMETHING THEY CAN RESONATE WITH OR LOOK UP TO.

THE 4XS IS A PSYCHGRAPHIC APPROACH TO AUDIENCE SEGMENTATION. THE 4CS STANDS FOR
CROSS CULTURAL CONSUMER CHARACTERISTICS, THE 4CS ARE MAINSTREAMERS, REFORMERS,
ASPIRES, SUCCEEDERS,EXPLORERS,STRAGGLERS AND THE RESIGNED. I BELIEVE OUR FILM MOST
APPLIES TO EXPLORERS WHO ARE CATEGORISED AS PEOPLE WHO WANT TO TRY NEW THINGS, THS
COULD APPLY TO OUR AUDIENCE BECAUSE OUR FILM IS DIFFERENT.
 WHAT IS USP?
USP STANDS FOR UNIQUE SELLING POINT, IT IS WHAT DIFFERENTIATES A
MEDIA PRODUCT FROM THE REST OF ITS COMPETITORS, WHAT YOUR
PRODUCT HAS THAT OTHERS DONT. THE UNIQUE SELLING POINT OF A FILM
CAN BE ANYTHING FROM THE PLOT OF THE FILM, THE CHARACTERS TO THE
COSTUMES?
THE UNIQUE SELLING POINT OF YOUR FILM?

OUR FILM IS DIRECTED TOWARDS YOUNG FEMALES, THEREFORE SOME OF

OUR USP IS DIRECTED TOWARDS THEM. PART OF OUR UNIQUE SELLING
POINT IS THE REPREPRESENTATION OF YOUNG WOMEN KNOW OUR FILM AS
IT IS ATYPICAL TO THE USUAL REPRESENTATION OF FEMALES IN FILMS THAT
ARE DIRECTED TOWARDS THEM.
ALSO THE PLOT OF OUR FILM REVOLVES AROUND THE PROTAGONIST
ATTEMPTING TO SAVE HER FATHER. THIS IS ALSO UNIQUE BECAUSE
 CONCLUSION

THE MAIN CHARACTER IN THE SEQUENCE AND THE PROTAGONIST OF OUR FILM IS A
YOUNG WOMAN. SHE IS PORTRAYED AS MYSTERIOUS AND ENIGMATIC AS IN THE
TRAILER WHAT SHE IS UP TO IS VERY VAGUE. THE VOICE OVER THAT PLAYS IN THE
SEQUENCE LET'S US KNOW MORE ABOUT HER CHARACTER. IT DECIPTS HER
AS DANGEROUS AND THREATENING WHICH ARE MALE PROTAGONISTS ARE USUALLY
REPRESENTED IN ACTION AS WELL AS CRIME FILMS.

IN CONCLUSION SOCIAL GROUPS CAN BE REPRESENTED IN MANY WAYS, MOST

POPULAR HOLLYWOOD FILMS TEND TO USE TYPICAL STEREOTYPES. WE HAVE TRIED
TO STRAY AWAY FROM THE TYPICAL STEREOTYPE