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  • Swot A

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    Dana Michelle
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    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves identifying the objectives of the business and the internal and external factors that are favorable and unfavorable to achieving those objectives. A SWOT analysis of Penshoppe identified strengths such as its 26-year heritage and trendy, quality clothing lines, weaknesses such as an inability to fully tap the C class market, opportunities such as increased taxes and labor, and threats such as competition from other brands.

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    SWOT Analysis of Penshoppe

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    SWOT A

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    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves identifying the objectives of the business and the internal and external factors that are favorable and unfavorable to achieving those objectives. A SWOT analysis of Penshoppe identified strengths such as its 26-year heritage and trendy, quality clothing lines, weaknesses such as an inability to fully tap the C class market, opportunities such as increased taxes and labor, and threats such as competition from other brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3K views13 pages

    Swot A

    Uploaded by

    Dana Michelle
    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves identifying the objectives of the business and the internal and external factors that are favorable and unfavorable to achieving those objectives. A SWOT analysis of Penshoppe identified strengths such as its 26-year heritage and trendy, quality clothing lines, weaknesses such as an inability to fully tap the C class market, opportunities such as increased taxes and labor, and threats such as competition from other brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 13

    SWOT

    Analysis
    SWOT
    Analysis
    Is a strategic tool to
    evaluate the
    STRENGTHS,
    WEAKNESSES,
    OPPORTUNITIES AND
    THREATS.
    STRENGTHS

    - Characteristics of the business


    or project that give it an
    advantage over others
    Example: Penshoppe
    example: Penshoppe
    Strengths
    -26 years of strong heritage,
    global design and style

    - Trendy Clothes And Quality

    - Innovative marketing and


    advertising strategies
    WEAKNESSES
    - characteristics of the business
    that place the business or
    project at a disadvantage
    relative to others
    Example:
    penshoppe

    Weaknesses
    - Unable to tap all Class of C
    Market
    OPPORTUNITIES
    - Elements in the environment
    that the business or project
    could exploit to its advantage

    THREATS
    - Element in the environment
    that could cause trouble for the
    business or project
    example: Penshoppe

    Opportunities
    - increase on tax
    - Increase on labor

    Threats

    - hire local models or


    celebrities
    - Advertising

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