Presentation Topic:

Management of Warid Telecom

Presented To: Presented By:

M Usman Pirzada
Miss Ainee Afzal
M Usman Nasir
Ahsan Khan
Khawaja Waqas Arif
1
Project of Management

Warid Telecom
2
 Introduction
Warid Telecom is the fastest growing GSM
(Global System for Mobile Communication)
mobile company in Pakistan with over 13
million subscribers and coverage in more than
187 cities all over Pakistan

3
 Introduction

Warid Pakistan launched its services in May

2005. Within 80 days of launch Warid Pakistan
claims to have attracted more than 1 million
users

4
 Introduction
Warid is working in
different countries like:

Pakistan
Bangladesh
Uganda

5
 Organizational Setup

Human Resource Department

Product Management Offices (PMO)
Product and Services Department
Research and Development Department
Logistic Distribution Department

6
 Organizational Setup

Sales and Marketing Department

Finance Department
Customer Care Department
Information System Department
Engineering Department

7
 HR DEPARTMENT

Arranging highly qualified engineers and staff

Training sections held under the HR

departments

8
 Hiring strategy
of HR department
The hiring process under HR department is as
follows:

First HR department collect the CVs

Then they call the people
Deferential Interview
Short list the skilled people
Then final Interviews under HR department
9
 Customer Care
Department
Backbone of the company

Warid staff is providing

personalized services in
all call centers

The biggest call center in

Pakistan
10
 SALES & MARKETING
DEPARTMENT

looking from different angles and strategies for

the promotion of the company

Working hard to select different brand names

and brand logos

11
 Product and
Services Department
Major function is to launch new packages in the
market and also settings their rates

Product Management Offices (PMO)

Manager deals the product and services

Working with the collaboration of product and
services department
12
 Research and Development
Department

Doing the research on market trends and

opportunities

For research and development with a projected

capital expenditure are US $700 million

13
Hierarchy of Warid Telecom

BEC
(Board Executive Committee members)

Chief Technical Officer

Chief Commercial Officer

Chief Information Officer

Chief Strategy & Operations Officer

14
 Senior GMs
Senior GM of Finance
Senior GM of Marketing

Senior G.M. Customer Services

Senior G.M. International Business
Senior GM of Sales and Distribution

Senior GM of HR and Admin Department

Senior G.M. Government and Regulatory Affairs
Senior G.M. Audit Risk & Corporate Governance
Senior G.M. Legal Affairs & Contracts and Company Secretary

15
 GMs
GM of R&D

GM of Finance

GM of Marketing
GM of production

GM of administration

G.M. Customer Services

G.M. International Business

GM of Sales and Distribution

GM of HR and Admin Department
G.M. Audit Risk & Corporate Governance
G.M. Legal Affairs & Contracts and Company Secretor

16
AFTER GMs
Senior Managers
Managers

Assistant Managers

Senior Executives

Executives

17
 MANAGERIAL ROLES

Interpersonal
Figure head
Mr. Adeel Bajwa & Mr. Omer Haider who are the Senior G.Ms
of Legal Affairs & Contracts and Company Secretary&
Government and Regulatory Affairs respectively.
Leader
Mr. Zafar Iqbal and who is the senior G.M. of Human
Resources and Administration department
Liaison
Ms Asma Khan who is G.M. of International Business.

18
 MANAGERIAL ROLES

Informational
Monitor & Disseminator
Mr. Javed Mushtaq who is Chief Information
Officer in WARID telecom
Spokes person
Mr. Adeel Bajwa who is the Senior G.M of Legal
Affairs & Contracts and Company Secretary

19
 MANAGERIAL ROLES
Decisional
Entrepreneur
Its totally secret.
Disturbance Handler
The team of board of directors are perform this type
of responsibility
Resource Allocator
Mr. Zawaydeh played an important role in corporate
studies and decision making related to strategic
planning business policies organizational
development and international investment
20
 MANAGEMENT FUNCTIONS

Planning:

WARID aims to climb on the top of the

telecommunication sector by the next three to five years
Initial plan is to acquire over 14 million customers in
four phases
Have a plan to set coverage to 121 cities of the Pakistan

21
 MANAGEMENT FUNCTIONS

Organizing:
Human Resources:

High skilled people and professional people

Electrical Engineers

Telecom Masters and Engineers

22
 MANAGEMENT FUNCTIONS

Non Human Resources:

Warid Telecom Selects Motorola to Deploy

Extensive GSM Network in Bangladesh and in
Uganda Warid Telecom

Warid is also arranging the gateway from

Wateen telecom for international calls.
23
 MANAGEMENT FUNCTIONS

Leading:
Excellent packages or
salaries

Performance awards for

excellent performance

Healthy refreshment to the

employees
24
 Leading

Cool and pleasant atmosphere of working

Providing different types games facilities
Different types of bonuses
Gifts on different occasions
Pick and drop services

25
 MANAGEMENT FUNCTIONS

Controlling:

strict rules and regulation

capturing the activities by hidden cameras

controlling team to look after the different activities

which are performing in the organization daily.
26
 Organizational
Environmental Factors
Task Environment

Competitors

Customer Labor supply

and clients

Task
Environment

Suppliers Government
Agencies
27
 Task Environment

Customer and clients:

Warid has 9.7 millions customers
Government Agencies:
Government agencies are not much effecting the
company
Warid Telecom International LLC, purchased a
license for operating a nationwide mobile telephony
network pay $291 million US dollars
28
 Task Environment
Suppliers:
producing the inputs with their own
Competitors:
Ufone
Mobilink
Telenore
ZONG

29
 Mega Environment

Technological
Element

Economical Legal-Political
Environment Element

Mega
Environment

International Socio Cultural

Element Element

30
 Legal and
Political Element
Monitoring or recording of the calls, emails,
text messages take place in accordance with
the laws of Pakistan particular for national
security purposes
Due to assassination of Banazir Bhutto Warid
was took the non programmed actions.

31
 Legal and
Political Element
Free 70% employees

Arranged sleeping and eating arrangement for

three days

Provide 100% securities to all the employees

to reach them to their residence

32
 International Element

When Denmark criticize the Islam so telenor was

affected by this act in Pakistan and number of
customers were shifted from telenor to warid.

33
 Socio Cultural Element

Warid is advertising according to the norms

and beliefs and culture of the people of
Pakistan.

They also care about norms and beliefs of their

employees and customers.

34
 Decision Making Process

Normative decision- making process:

The managers can make the decision according to the
Rules
regulation
set by the top management
Descriptive decision- making process:
The goals are set by the board of directors
All the hierarchy flow the goals and plans
35
 Approval of Decision
The major decisions are made by the board of
directors then they analyze on the basis of
market,
competitors,
customers, opportunities
internal structure of organization
and then CEO approved finally then that major
decision implement.
36
 The Planning Process
Goal:
WARID aims to climb to the top of the
telecommunication sector by the next three to five
years.
Plan:
New initial plan is to acquire over 14 million
customers in four phases
Have a plan to set coverage to 121 cities of the
Pakistan
37
 Mission statement

WARID is committed to serve the need of the

community by providing services of superior quality
at a fair price to our customer; to do this so as to earn
adequate profit, which is required for the enterprise to
grow all over PAKISTAN; and by doing so becoming
the market leaders in the country.

38
 Vision of Warid

To be the leading national communication

provider with a strong international presence

39
 SWOT ANALYSIS
STRENGTH:
Quality service
Good and efficient network
More consumer oriented marketing due to Alfalah
Bank
Bringing new trends in cellular technology
Internationally approachable
More choice and cheaper rates
Easy to use
Proper connectivity
40
 STRENGTH

Defensive strategy
Billing system friendly and supportive (online
billing system)
Highest no. of franchises (e.g. 41 in Lahore)

41
 WEAKNESSES

New Entrant
Lesser advertisement on broadcast media.
Tough competition with other cellular
company
Lesser coverage as compare to competitor

42
 OPPORTUNITIES
Growing industry
More use due to increase of business in Pakistan
Quality consciousness in people
Latest technology
Internationally accepted network
More motivational opportunities to employees
More reliable network
They have more positive investment opportunities

43
 THREATS

In some of the ten cities in which warid are going to

launching the services MOBILINK already exist

Existing competitors
Unstable political system
Package rate of competitors
More experienced staff in other cellular companies
Network spread is small as compare to competitors
spread.
44
 Warid Position in
Growth Share Matrix

45
 SUGGESTIONS
Warid should make offensive strategies rather
than defensive strategies.
For cop with the competitors company should
launch
New packages
cheap rates
maximum coverage of network.
Warid should increase the advertisement to
enhance its business.
46