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COMMUNICATE
DELIVER
CREATE VALUE TO THE CONSUMER
ELEMENTS THAT A COMPANY
MUST CONSIDER
EMPLOYEE
STAKEHOLDER
SOCIETY
FOUR ELEMENTS OF MARKETING
PRODUCT
PLACE
PROMOTION
PRICE
DEFINITION OF
MARKETING
PHILOSOPHY WHOSE MAIN FOCUS IS
PROVIDING CUSTOMER
SATISFACTION
THE ACTIVITY, SET OF INSTITUTIONS AND
PROCESSES FOR CREATING,
COMMUNICATING, DELIVERING ,
EXCHANGING OFFERINGS THAT HAVE VALUE
FOR CUSTOMERS, CLIENTS, PARTNERS AND
SOCIETY AT LARGE
MAIN GOAL
REACH THE TARGET MARKET EFFECTIVELY
SUCCESSFUL
EXCHANGE