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    The document provides an overview of the US ice cream industry in 2016, including market share information and consumer preference trends. The largest player in 2016 was Unilever with 35.8% market share, followed by Nestle at 13.0% and General Mills at 7.4%. Major markets for ice cream in 2016 were consumer and foodservice. Consumer research from 2014 found that taste was the most important factor influencing ice cream purchases.

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    The document provides an overview of the US ice cream industry in 2016, including market share information and consumer preference trends. The largest player in 2016 was Unilever with 35.8% market share, followed by Nestle at 13.0% and General Mills at 7.4%. Major markets for ice cream in 2016 were consumer and foodservice. Consumer research from 2014 found that taste was the most important factor influencing ice cream purchases.

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    30 views7 pages

    Ice Cream

    Uploaded by

    api-354371874
    The document provides an overview of the US ice cream industry in 2016, including market share information and consumer preference trends. The largest player in 2016 was Unilever with 35.8% market share, followed by Nestle at 13.0% and General Mills at 7.4%. Major markets for ice cream in 2016 were consumer and foodservice. Consumer research from 2014 found that taste was the most important factor influencing ice cream purchases.

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    of 7

    ICE CREAM:

    Whats the scoop?

    Josh Kates
    Current Industry Overvie
    Products and Services
    (2016)
    Market Share
    (2016)

    35.8%

    13.0%

    7.4%

    5.0%
    Major Markets
    (2016)
    Consumer
    Preference
    (2014)
    Sources
    Curran, J. (2016). IBISWorld Industry Report OD5547. Ice Cream & Gelato Store
    Franchises in the US. Retrieved November 13, 2016, from IBISWorld database.

    VanderMey, A. (2014). Do we still scream for ice cream? Fortune, 4.

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