An in-depth managerial analysis of

Aarong

Submitted by
Nahida Sultana Akand
Md Jafor Sadik
Muniya Akter
Fabiha Tabassum
Keya Arun
Sajjad Ahmed
History
Background
product Service
Relevant Information Of
Aarong
1.Historical Achivement
2.Relationship between BRAC & Aarong
3.Industrial past lifecycle
Ethical Practice of
organization
*Focus on empowering poor rural women
*They provide good product what they
promise

CSR activates of Aarong:

*Customer Satisfaction level
*Social Innovation (Micro Finance)
*Social Media plug-in
*Maintaining national culture
Planning
Mission
Planning methodology
Strategic objective
Financial objective
Action plan
Three major factor of Aarongs Planning
Methodology
Engagement
Communication
Culture
Strategies
Business strategies
Focus on empowering rural women
Making significant difference
Social enterprises and longterm
sustainability

Competitive strategies
 SWOT Analysis
Strength
Brand Image
Unique Idea
Low Production cost
Weakness
Unethical Business strategy
Wrong advertising strategy
Opportunity
Entering into different market
Threat
Competitors
ORGANIZING
Departmentalization of
AARONG
ORGANATIONAL STRUCTUTE
Aarong process flow
 Leaders of Aarong
Founder: Ayesha : Abed, Martha Chen.
Chair Person : Fazle Hasan Abed.
Executive Director :Mushtaque Ahmed.
Senior Director :Tamara Hasan Abed.
Motivational Environment
Of Aarong
BasicSalary
Bonus
Medical Reimbursement
Special Allowance
Control Process of Aarong
Financial Control
Recommendation
Main banner ads should be removed
Match the product colour with original photo
Proper meta tittle
Proper meta description
Meta keyword
Add Bangla Language
Recheck product category name
Currency converter
Minimize the check out process
Customer survey
Conclusion