Guidelines to the Presenter Remove this slide

before presenting

This deck provides you with a range of slides that presents the value of the VIA (Visibility, Intelligence,
Analytics) solutions
Depending on your need you can use this deck for:
A sales engagement where you have 1 hour to present the VIA value
A sales engagement where you want to use a subset of the slides in a shorter presentation
A tradeshow where you need a deck for a video monitor or to present some key messages
This deck aligns well with the Strategy E2E deck and the Viavi Corporate Deck
You may depending on the customer meetings use slides from all of these
You would be expected to align the key messages to the customers specific needs when presenting
You can use this deck to present both or either of the wireless and the wireline message
If there is a specific market area you want to focus on (e.g. CEM, Video) then you can just use the slides that
address this specific market
If you are very short on time and need to cover the VIA solutions then use the slides focusing on Solutions
and slide #12 with the E2E message

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Actionable Insights for
Mobile Service Transformation

E2E Visibility, Intelligence, Analytics

Who is Viavi Solutions?

Target the needs of Create clearer Viavi Enhance Viavi

service providers and investment profile shareholder value
enterprise organizations

Incorporated since 1923 and for last five years, JDSU has focused investments on service provider and
enterprise client needs including mobile assurance, location intelligence, cloud, data center, and virtualization

Transforming business performance for service provider, enterprise,

and cloud operations through a unique, end-to-end quality of experience platform

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 Powerful Forces at Work
LTE

VoLTE

Video
Big Data
HetNets
CEM
SON
Cloud-Based Monetization
Applications

Virtualization

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Key Customer Pain Points

How can I improve my business top line?

Acquire, retain, and upsell to increase lifetime value of clients/subscribers

Increase range of services
Monetize big data for revenue diversification

How can I improve my business bottom line?

Optimize operations and consolidate discrete tools to prioritize and resolve revenue-impacting problems
Deploy cost-efficient technologies SDN, NFV, XaaS, LTE, VoLTE, HetNet
Automate anything you can (e.g. policy, SON, network-on-demand)

How do I enhance customer loyalty/lifetime value?

Improve client, subscriber QoE at any connected touchpoint

Deliver E2E performance and service management
Innovate with a differentiated infrastructure to deliver business value

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Test, Monitoring, Assurance and
Analytics 3-5 Year Industry Trends

Automated Instruments Adaptive

E2E real-time become sensors
performance Agent based Semantic
and assurance Highly scalable analytics
management QoE KPIs
Orchestrated Monetization

Probe atomicity, density, and intelligent analytics delivering a more responsive business and technology
infrastructure
Instruments become movable sensors in the heterogeneous network
Data from instruments/probes combine to drive analytics for northwest optimization and business intelligence

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Addressing the Challenges

7
Viavi is the Way Forward to Visibility

Build
Plan Certify

Optimize Activate
Customer Quality of Experience

Expand Monitor
Maintain

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Visibility Requires:

We Believe Visibility Requires:

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Full Life Cycle, Cross-Segment Physical to Subscriber,
Cloud-Enabled Experience, and Big Data Platform
E2E QoE and Intelligence
Faster/fewer dispatches, Distributed
reduced time-to-revenue analytics/processing

Data
science
monetization

Au
Customer back office
From pipe-centric

t
Network operations

om
to NW/service/ Call centers
application lifecycle Actionable location/context-

at
testing/analytics/insights aware operational insights

ic
ize

Se
al
Real-time experience, visibility,

Solutions and Systems

l
f- O
r tu
and analytics

Vi

pt
APIs
APIs

im
Smart tablet/phone/laptop Plug-in modules, open
Mediation, correlation, policy,

iza
enabling less skilled and interfaces, and shared
outsourced workforce and sensor management data access with 3rd-party

tio
extensible application

n
ecosystem
Data capture

Unified instrument/probe/sensor OS
Bluetooth
WiFi

Handset/ 2/3/4G Access NE/EMS/NMS/

NE/EMS/NMS/
Handset/ 2/3/4G Access Backhaul Data
Data 3
3rd-party
-party probes/
rd
desktop
desktop WiFi
WiFi RAN/fixed Network Center probes/
Center OSS/BSS
OSS/BSS

Cloud-enabled E2E monitored, scalable physical/virtual cloud-enabled instruments, probes, and sensors Test VNF
instrument software
Enterprise Wireless SP Wireline SP Cloud IoT Solutions
comprising
modular
Cloud platform enables common software and insights across segments (SP, enterprise, cloud), systems
per layer
technologies (optical, copper, coax), full network lifecycle, and product/solutions portfolio

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 VIBE Developer Platform, AppSuites, and Solutions
VIBE Platform Delivery Solution by Solution via Multiple Parallel Agile Sprints

E2E Cross-Segment QoE

Wireless Wireline Enterprise Instruments Cloud

E2E
Video Video Video
segment-based
appsuite/solution
roadmaps EtherAssure EtherAssure EtherAssure

ariesoGEO Workforce 3rd-party ecosystem

Big data AppSuite Automation solution developer
science/mining partners
xSIGHT Observer Rubix
AppSuite AppSuite AppSuite
APIs/SDK
APIs/SDK APIs/SDK
APIs/SDK

Data science
monetization
VIBE Developer Platform
unified NE and SE, big data
Distributed, cloud-enabled,

Actionable insights

Real-time experience,
visibility, and analytics

Mediation, correlation,
policy

Data capture

VIBE OS

Physical/virtual
instruments, probes,
sensors

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 E-2-E Experience Index
Unique Visibility across the entire Service Path

Device Access Network Edge Content Core

Indoor/outdoor RAN
optimization
Cloud-based real-time
Rubix/TrueSite
Network Optimization Backhaul Assurance [L2/3] Real-time performance Real Time Assurance of
analytics for Video key Services, at a
Subscriber Insights Active test / Turn-Up
disruptive price point
Segmentation
SON Unique scalability
ariesoGEO EtherAssure / Packet Portal Video Assurance xSIGHT

Access Edge Core

End-User Network, service, and customer
Device RAN
intelligence analysis and analytics
Agents

We take 5 best of breed solutions, and unite them to give unprecedented visibility of End-User QoE.
Early warning of Subscriber (and Revenue) affecting conditions, often in advance of Subscriber impact.
Segmentation / Triage of where exactly the problem lies across complex & distributed service chain.
The ability to Isolate/Troubleshoot problems within a specific domain, reducing MTTR
Open access to our Big Data enables multiple 3rd party applications e.g. Marketing, Revenue Assurance

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Viavi Innovation and Value
Differentiated real-time Viavi helps us deliver a differentiated customer experience and premium services through the most
E2E customer QoE
proactive and pervasive problem detection and root cause analysis in industry. SoftBank Mobile

Optimize TCO and With Viavi we can plan and optimize our 2G, 3G and LTE networks to offer an exceptional
performance engineering customer experience and consolidate our solutions under one system. Belgacom

Monetize big data

Viavi enabled identification of new micro-service opportunities while reducing stored data and
records by 80%. E-Plus Telefonica Germany

Viavi is taking a leading role in driving the development and definition of assurance requirements
Accelerate virtualization
for NFV-based networks, and benefits greatly from NFV-ready technology. Analysys Mason

Speed time to revenue

With Viavi we were able to activate backhaul circuits 6 times faster than traditional methods.
N.A. Tier 1 Service Provider

Strong early customer proof points and traction. Ready to explore partnering and next steps.

Open, extensible,
scalable, virtual platform
Viavi innovation built upon an open, virtual, and scalable platform with open interfaces

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Solution Value

VoLTE & E2E

Video
Carrier Ethernet and Backhaul
HetNets
Monetization & Big Data Analytics
SON
Virtualization

14
VoLTE End-to-End Visibility
E2E QoE

Handset RAN Edge Core

E2E service quality Locate hotspots Backhaul

One-touch testing Optimization Active test
Insight
Rubix/TrueSite ariesoGEO EtherAssure xSIGHT

RAN Edge Core

Handset and
RAN Network, service, and customer
RF
intelligence analysis and analytics
visibility

Only Viavi has the solutions to deliver the visibility, intelligence, and analytics to optimize the
VoLTE QoE E2E from the handset right through to the network core

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Video Service Assurance
E2E QoE

Handset Backhaul Core

End-User QoE Turn-Up and Service Testing Content Ingest Validation

VSA VSA
VSA Active
Active
Agent Test Streaming
Embedde Test
d
Measure user Video
Simulate multiple users to Ensure Video content is not
Quality from their mobile
devices analyze Video quality up to the impaired by the active
Edge devices at the ingest

RAN Backhaul Core

Small cells

Handset DAS
Femto RAN Network, service, and customer
and RF
WiFi
intelligence analysis and analytics
visibility
Cloud-RAN

Only Viavi has the solutions to deliver multi-technology coverage

through the lifecycle, E2E for small cells, DAS, femto, WiFi, and cloud-RAN

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Ethernet Services Assurance
E2E QoE

RAN Backhaul
EtherAssure / Packet Portal
PacketPortal JMEP and Simplify testing and turn-up.
Intelligent Visibility (IV)
SFProbes seamless deploy in Monitor service agreements.
cell site routers to addresses
the unique requirements for Accelerate deployment and
activating and monitoring
small cell mobile backhaul. time to revenue.

Capture & analyze traffic.

RAN Backhaul Core

Small cells

Handset DAS
Femto RAN Network, service, and customer
and RF
WiFi
intelligence analysis and analytics
visibility
Cloud-RAN

Only Viavi has the solutions to deliver multi-technology coverage

through the lifecycle, E2E for small cells, DAS, femto, WiFi, and cloud-RAN

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HetNets E2E
E2E QoE

Handset RAN Backhaul Core

Live Reporting Locate precisely Activate to Performance Customer Experience

One-touch testing RF Shaping Embedded Visibility Real-Time Insight
Multi device, multi- Maximize Business Segmented Analysis Metric guided
app, multi-location benefit Troubleshooting

RAN Backhaul Core

Small cells

Handset DAS
Femto RAN Network, service, and customer
and RF
WiFi
intelligence analysis and analytics
visibility
Cloud-RAN

Only Viavi has the solutions to deliver multi-technology coverage

through the lifecycle, E2E for small cells, DAS, femto, WiFi, and cloud-RAN

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Viavi Analytics Advantage: Data Monetization
Industry Evidence: EMEA Tier 1 Service Providers Visualize
Visualize where
where high
high value
value
Identified New Service Opportunities subscribers
subscribers are
are spending
spending their
their
Marketing analysis of subscriber application usage and
time
time and
and what
what apps
apps they
they are
are
QoE provided by xSIGHT identified new micro-product using
using
services
xSIGHT SMARTanalytics value based classification
enabled differentiated offerings such as a WhatsApp
only SIM offer to low ARPU subscribers consistently
running out of data
Harness Location Intelligence
The powerful GEOinsights data feed transforms
Marketing
detailed connection-centric data within the ariesoGEO
platform into an anonymized, aggregated feed of
insights about places, people, and time
Reduced Storage and Satisfied Data
Privacy
Unique xSIGHT SMART packet inspection provides
User visibility without compromising data privacy
regulations
Only meaningful enriched information is fed to Example:
Example: Example:
Example:
application layer leading to a reduction in storage WhatsApp
WhatsApp Music
Music
only
only SIM
SIM Streaming
Streaming
and processing Offer Offer
Offer Offer

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SON Customer-centric, Location Aware
LTE
LTE Quality
Quality Improves,
Improves, traffic
traffic volumes
volumes go
go up,
up,
Coverage
Coverage and
and Capacity
Capacity Optimization
Optimization dropped call goes down =
dropped call goes down =
maximizes
maximizes performance
performance for
for real
real usage
usage Better
Better QoE,
QoE, Better
Better Performance,
Performance, MoreMore Revenue
Revenue

Performance Boost Network Performance

Performance
LTE Usage
Goes Up

QoE Increase customer satisfaction

QoE

LTE Users
On 3G Goes
Down
Revenue
Revenue
Improve Revenues, reduce costs
problems
Before After

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Virtualization (NFV) VNFs

Virtual test and assurance agents

Real-time service activation and
assurance virtual functions (VFs) NFV Management and
Orchestration (MANO)
Full integration with NFV MANO
Policy Control
Function

NFV Orchestrator
VNFs

VNF - 1 VNF - 2 VNF - n Virtual Switch

VNF Manager(s)

ETSI NFV NFV Network Functions

Reference
Architecture
Virtualization Layer

Virtualized
Infrastructure
Servers Storage Network Manager(s)

NFV Infrastructure

Only Viavi has the solutions to deliver the real-time service activation and assurance
functionality required to enable fully self-configuring virtualized (NFV) networks.

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Solutions:

ariesoGEO
xSIGHT
ESA
VSA
PacketPortal
22
ariesoGEO Location Intelligence

What is the capability of the solution? Why is it uniquely different?

Capturing, geo-locating, analyzing and storing every event of every connection, all the time, every day,
revealing: ariesoGEO is the only customer-centric location intelligence solution proven to deliver carrier grade
performance and scale. Analyzing all calls, all events, all subscribers, all the time, network wide.
Where the customers are
What services and handsets they use
The quality they experience
Down to building accuracy
Application Examples
Using the rich source of data in the network

What business advantage does it give customers?

Reduced OpEx and CapEx Increased Revenues & Profitability
Reducing time spent on routine tasks Reduce revenue leakage, secure VIP &
Reduce Drive Testing and use of legacy corporate customers and monetize
tools to lower operational costs location intelligence data Network Optimization VIP Assurance Small Cell Placement

Improved Quality of Experience Better Return on Investment

Reduce drop call rate, increase data
throughput performance
Significantly improve customer QoE
Where does it capture its intelligence?
ariesoGEO
ariesoGEO
More capacity from existing network,
better ROI on network roll-out
Higher traffic offload on small cells
Customer Value
Belgacom is leveraging the ariesoGEO platform to plan and optimize our 2G, 3G and LTE networks.
ariesoGEO has a strong reputation as a robust and reliable platform that will allow us to consolidate our
solutions under one system and offer an exceptional customer experience, said Belgacom.
Key Facts

Macro
Small cells
Backhaul Core 35B Processing
events In 1 day 50% Less time to
solve problems 75 Number of customer
deployments
RAN
RAN Scaling to meet the network Significantly reduce the time Market leading experience
DAS Network,
Network, service,
service, and
and
Handset
Handset Insight
Insight performance demands to network optimization across the world
Femto customer
customer
WiFi analysis
analysis and
and analytics
analytics
Cloud-RAN
Learn More http://www.viavisolutions.com/en/products/product-families/ariesogeo

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xSIGHT Customer Experience Assurance

What is the capability of the solution? Why is it uniquely different?

Passively monitor the traffic of every mobile call / data session revealing: xSIGHT is the only network monitoring solution able to deliver cost effective assurance of customer quality
The individual call / session customer quality of experience and usage of experience at the solution scale required to support mobile broadband (and NFV enabled) networks.
Collectively analyze in real-time the collective customer experience / usage by dimensions including:
Application, device, location, network element, customer group.
Perform real-time (or historical) issue trouble-shooting and resolution via a two-step process:
Collective calls / sessions metric drill-down and individual call / session transaction tracing. Application Examples
Export selective intelligence to 3rd party OSS tools and applications.

What business advantage does it give customers?

Improved Quality of Experience Increased Revenues & Profitability
Identify, prioritize and resolve those Reduce revenue leakage, secure VIP
issues having the greatest impact on and corporate customers and monetize
customer quality of experience (QoE). customer experience / usage data Measure Customer QoE Multi-Dimension QoE Analysis Issue Diagnosis

Reduced OpEx and CapEx Better Return on Investment

Improve productivity of the network
operations teams and lower the OSS
tool costs.
Where does it capture its intelligence?
More uptime from existing network
and better ROI on network / service
roll-out.
Customer Value
The xSIGHT solution helps SBM deliver a differentiated customer experience and premium service offerings
through the most proactive and pervasive problem detection and root cause analysis in the industry.
Softbank Mobile

xSIGHT Key Facts

Small cells
DAS RAN
Backhaul
Network, service,
Core
1300 Identified user
applications 80% Lower solution
costs 54 Assurance customer
deployments

Femto Accurate determination of true Scalable assurance to cover Market leading assurance
Handset
Handset Insight and customer
customer quality of experience 100% of mobile BB sessions experience across the world
WiFi analysis and
Cloud-RAN analytics
Learn More http://www.viavisolutions.com/en/products/product-families/xsight

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Ethernet Services Assurance
What is the capability of the solution? Why is it uniquely different?
Viavi provides a complete solution for the Ethernet Service Life cycle providing assurance for the entire
end-to-end Ethernet network, providing: ESA is the only full life-cycle management for Ethernet Services from activation to performance management with
granular visibility into service impacting issues .
Service Activation ESA works with Viavi field portables for testing and activation
Performance Monitoring - Service Level Agreement s are verified and troubleshooting is
managed with ESA Application Examples
Fault Management identify issues on a segment-by-segment basis using live traffic

What business advantage does it give customers?

Faster Turnaround for Service Activation Identify and Resolve Issues JMEP
Carrier Ethernet
Perform automated test to verify Ethernet Quickly segment and identify Network

services configuration and performance problematic flows and/or services on

Automated remote test access and test a per-hop basis
execution Support remote trouble-shooting by
Wireless Backhaul & Business Services Demarcation Extension
Assure Best Performance enabling packet capture and protocol
Small Cell Connectivity
Use synthetic and real-user traffic to analysis
understand service performance Trouble-shoot Connectivity,
Collect & Normalize performance data from Configuration, and Performance Customer Value
all network elements or EMS issues without a truck roll With Viavi we were able to activate backhaul circuits 6 times faster than traditional methods.
N.A. Tier 1 Service Provider
Where does it capture its intelligence?
Ethernet
Ethernet Assurance
Assurance Key Facts
Macro Backhaul Core
Small cells Real-time visibility into performance and latency at every hop in a network
RAN
RAN Advanced packaging of best-in-class probe test technology to enable seamless integration into
DAS Network,
Network, service,
service, and
and
Handset
Handset Insight
Insight networks
Femto customer
customer Next-generation test features built on top of MEFs Carrier Ethernet 2.0
WiFi analysis
analysis and
and analytics
analytics Integration of test and performance-monitoring applications to increase service awareness.
Cloud-RAN

Learn More http://www.viavisolutions.com/en/products/assurance-analytics-and-performance-management/ethernet/etherassure

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 Video Services Assurance
What is the capability of the solution? Application Examples
Viavis Video Services Assurance (VSA) solution is a comprehensive platform for monitoring and
troubleshooting of broadcast, multicast and unicast Video services such as IPTV, VoD, Cable TV and VSAe
multiscreen video.
Collector
VSA
Monitor
What business advantage does it give customers?
VSA
Streaming
Content Ingest Validation - Ensure Video content is not HTTP(S)
impaired by the active devices at the ingest with VSA Streaming. XML
Turn-up and Service Testing - Simulate multiple users to VSA Active
Active
Agent Test
analyze Video quality up to the Edge with VSA Agent. Test

Assure End User Quality of Experience - Measure user

Video Quality from their mobile devices with VSA Embedded. VSA
Embedded

Live TV
VoD
Origin Caches
Transcode Fragment
Why is it uniquely different? & DRM
See video from your subscribers view Workflow
Segment networks economically with software probes and agents Ingest
Launch new services faster with higher confidence
Core Metro AccessSubscriber
Eliminate truck rolls for head-end and hub certification and troubleshooting

Customer Value
Where does it capture its intelligence? Best Monitoring or Network Management Solution awarded by CSI Magazine at IBC
Amsterdam 2015!
Video Services Assurance

Macro Backhaul Core Key Facts

Small cells Simultaneously monitor thousands of programs using off-the-shelf hardware
RAN
RAN
DAS Network,
Network, service,
service, and
and Reveal multiscreen end-user QoE and identifiy impairments with video MOS
Handset
Handset Insight
Insight
Femto customer
customer Monitors performance and troubleshoots anywhere in the network
WiFi analysis
analysis and
and analytics
analytics
Present insights in an integrated and visually-relevant way
Cloud-RAN

Learn More http://

www.viavisolutions.com/en/products/assurance-analytics-and-performance-management/video/video-service-assurance-vsa-
solution

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 Smart SFPs and PacketPortal
What is the capability of the solution? Why is it uniquely different?
Viavis Smart SFPs including the PacketPortal IV and JMEP families are Intelligent SFPs providing deep packet
Viavi has US patented Intelligent SFPs which provide network visibility and endow any network device with deep
inspection in a small form factor optical transceiver with embedded intelligence. Smart SFPs and PacketPortal
packet inspection. Viavis SmartOptic JMEP and PacketPortal IV Intelligent SFPs enable Monitoring and
support several solutions in order to:
Assuring Services and Customer Experience Management from the core to the network edge.
Provide Scalable Visibility and Testability to the Network Edge
Accelerate Service Rollout, Optimize Service Delivery Costs Application Examples
Optimize Network Performance Ethernet Service Application
Real Time Troubleshooting Tools
Monitor Services, Customers, Policies throughout the Network Activation, Performance Monitoring & Performance Performance
Software Troubleshooting
Analytics
Management
Systems
&
What business advantage does it give customers? Applications

Mobile and Business Managed Mobile

Ethernet Enterprises Analytics Central Test
+ + + Heads & Viavi QT600 or
Probes
Benefits Benefits Benefits
Cost effective instrumentation App-aware performance Assure VoLTE quality
for mobile backhaul & Biz monitoring and troubleshooting
Ethernet Obtain real-time PacketPortal
Remote packet capture,
Accelerates service rollout: Platform
centralized analysis transport network KPIs
4X Create new service revenues Gain edge visibility for
Reduces troubleshooting time Simplifies the Enterprise branch QoS
and cost PacketPortal JMEP PacketPortal IV
office

Customer Value
Where does it capture its intelligence? Reduce OPEX, save time on new service deployments, find problems faster, minimize impact
on subscribers.
Smart
Smart SFPs
SFPs and
and PacketPortal
PacketPortal
Macro Backhaul Core
Small cells Key Facts
RAN
RAN Layer 2-3 Service Activation Testing which interoperates with Viavis field instrumentation
DAS Network,
Network, service,
service, and
and
Handset
Handset Insight
Insight Provides Line rate, protocol aware L2-L7 network filtering
Femto customer
customer
analysis Obtain fine grain, user definable, network metrics
WiFi analysis and
and analytics
analytics Supports all 1GE Ethernet Service OAM/Loopback
Cloud-RAN

Learn More http://www.viavisolutions.com/en/products/product-families/packetportal/packetportal

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Industry Influence and Participation

European Telecom Standards Institute Telecommunications Industry Association

TeleManagement Forum
Alliance for Telecommunications Industry Solutions

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Why Viavi Solutions?

Decades of experience helping customers master

ever-changing networks

A trusted partner of service providers and

enterprises worldwide

Unmatched, end-to-end portfolio of innovative, high-quality instruments,

microprobes, software, and services for network and application visibility from the
hand set to the core

Vision to provide the critical business insight our

customers need to build end-user loyalty and bridge
to new, virtualized architectures

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