You Exec - Ocean - Light - 16x9 - Deck A

Insights to improve your career
You Exec editors interview Fortune 100

executives & read 100s of editorials
and only email you the insights and
resources that will help you develop
your career. All, in a brief report so you
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Resources
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Interviews
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necessary to become an executive.
Insights
Knowledge is power
Articles
Weekly summaries
PROBLEM
Career development has halted
Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx x

01
Xxxxx xxxxxxxx xx xxxx xxxxxxx xxx.
xxxx
Executives and directors need a trusted

02 source of industry news that helps them lead
Xxxxxxx xxx
Managers do not understand how to

03 manage new global generation of mobile
Xxxxx xxxxx xxxxxx xxx individuals
New college graduates around the world do

04 not have a mentor to guide them through
the obstacles that a corporate or startup
Xxxxxx x xxxxxx xx xxxxxxxxxxx x
career can throw their way
FOUR PILLARS OF DEVELOPMENT
Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx
Article summaries to Actionable insights to Interviews to learn of Resources to stand out

stay ahead of the curve prosper week after best in trade from the crowd.
Week. Strategies.
01 02 03 04
ARTICLE ACTIONABLE EXCLUSIVE RESOURCES
SUMMARIES INSIGHTS INTERVIEWS
TIMELINE
Time, it flies when youre busy
Launched You Exec Xxx Xxxx xxxxxx xxxx Xxxxx xxxxx xxxxxx
with xxxx subscribers xxxxxxxx xxxxxx xxx xxxxxxx xxx
2014.5 2015.5 2016.5
2014 2015 2016

Raised friends and Launched Plus X xxxx xxxxx xxxxx
family seed-round subscription model for xxxxxx-xxxxx xx
corporate accounts
TARGET USERS
Size
Small/medium Innovators seek the latest

studies and resources
business need digital SMBs Founders when it comes to defining
resources and
services to help them organizational culture
compete
Style
Corporate Enterprises
Corporate employees Enterprises seek to hire

have few mentors and the best-in-class
resources to guide engineers, managers,
them to success designers in their
industry
LANDSCAPE
Xxx xxxxxxxx x xxx xxxx
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MARKET SIZE
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6 of 10
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9 of 10
Xxxxx xxxxx xxx xx
XXXXXXX & XXXXX
X xx xxx xxxx XX xxxxxx
(%) Xxxxx Xxxxxxx

43%
XX,XXX
26%
X,XXX
5%
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13%
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SOLUTION
A tiered approach to corporate education
RESOURCES
Finding and
distributing the best
corporate resources is
a daunting task. We will
master it.
INTERVIEWS
Fortune 100
executives have much
to share, we will
interview them an INSIGHTS
compile best-practices We will email our
members weekly
insights to help them
develop their career.
MIND DEVELOPMENT (RIAI)
R RESOURCES
Share best-in-class resources
I INTERVIEWS
Learn from the best
A ARTICLES
To identify best practices
I INSIGHTS
To build on knowledge
OUR USERS DESIRE KNOWLEDGE
All the knowledge is out there, we
just have to connect the dots and
share it with the right people.
RESOURCES
Crowd-find materials
INTERVIEWS
Connect a new
generation with past
ARTICLES executives
Allow others to
become their own HBR
INSIGHTS
Share knowledge
across companies
POSSIBLE SALES TEAM
CEO
South America &

US EU & Middle East Africa
National Director National Directors National Director
Manager 1 Manager 2 Manager 1 Manager 2
Reps. Reps. Reps. Reps.

EXAMPLES
X Concepts from How to Win Friend and Influence People
X Top 10 X, Y, Z to XXXXXXX for each industry

Insights
X Podcast-like audio interviews
Interviews X Mixergy for corporate enthusiasts
You Exec
X Summaries from the best business editorials
Articles
X Find material to share from different MBA programs
Resources X Books, email templates, thank you notes.
X Anything that will help recruiting world-class talent

TESTIMONIALS
What our subscribers are saying
As a software
Tremendous value for developer it was hard Its like my
the time I spend
reading my weekly
for me to practice
public speaking and
personal
report. In less than six connect. This service professional
months my has helped me find
mentors advisor!!
MATRIX OF SERVICES
Hardness to acquire
RESOURCES INTERVIEWS
Abstract materials that Suggestions and case-
anyone can use for most Best in class Very practical studies focused on industry
occasions people dynamics
Actionable
ARTICLES INSIGHTS
High level Actionable insights to
High-level Spot on develop ones career
ADVANTAGES
Care &
consultation
Great support
services
Help our members with

strategic decisions
Based on data
analytics Help enterprises
recruit best in
class talent
HOW IT ALL CONNECTS
Website Time
Member comes to website and Once article, insight, or resource is
shares a resource or article finalized it can be shared with others
Monthly New members

Want to the article, insight,
Each month Plus members can
resource that is shared
share new resources via the
website and native apps
Plus Service Shared Feed

Members who are truly interested Content appears on news feed of
can further join the Plus offering new potential members
MARKET PERSONAS
Audience breakdown after some interviews
12% Executives
25% Recruiting firms

D C B Early
Managers & Directors in
48% a corporate employees
New hires and recent

68% grads
REVENUES
$300K $210K
xxxxxx xxxxx xxx xx Xx xxxx x
$150K Xx xx xx xxxxx xxx xx

xxxxx xxx xx
$300K Xx xxxxx xxx xx

xxxxxx xxxxx xxx xx
Drops off after
DROPOFFS
downloading 1-5
resources Drops off due to lack
of insights for
specific industries
Clicks out due to
unknown reasons
5% Customer
Conversion
Drives to cart
Visitors from page but does
advertising not convert
campaigns that
are likely bots
HOW WE DO IT
We interview Fortune
RESOURCES
100 executives & read D To help our members look
more professional
100s of editorials and
only email you the INTERVIEWS
C To pass knowledge down
insights and resources
that will help you
ARTICLES
develop your B Xxxxx xxxxx xxxxxx xxx x
xxxxxxxxxxxxxxx
career.All,in a brief
INSIGHTS
report so you can stay A Actionable insights each week
ahead of the curve.

MARKETING STRATEGY
Consulting
Allow corporate members to gain access to our
consulting expertise
Paid subscribers
This is optional, not sure yet. Ideally everything
should be free for everyone
Free services
Capture potential members with free-mium model
Incredible content
Develop incredible content such that our members
will not be shy to share the content
THE FIRST THREE YEARS
Y1 Y2 Y3
Introduce Ensure Focus on
services to members use consulting
corporate all four of our services
employees. products
Spray and
pray
This is broaden the brand Focus on depth and Allow large enterprises to use
both in the US and abroad acceleration of member our consulting services. Help
professionals our members find amazing
jobs
TRAFFIC FLOW
Where do members on our website
80%
Only landing page
Top three most desired pages
15%
Visited cart page
5%
Converted
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X xx xxx X X xx xxx X X xx xxx X

99% OF THE
NEWS YOU READ
xxxxxx x
Xxxxx X
xxxxxxx
XX
WILL NOT
IMPROVE YOUR
CAREER.
xxxxxx x
Xxxxx X
xxxxxxx
XX
We only send you actionable insights that can

develop your career. We read 100s of business
editorials and interview Fortune 100 executives
xxxxxx x
Xxxxx X
xxxxxxx
to discover the best insights, the most valuable

XX
articles, the most used resources you can use
to succeed in your industry.
20%
48% UK, Germany,
Spain, France
US & Canada
4%
Xxxxx xxxxx
GEO-BREAKDOWN
We are still in the early stages of capturing
12% the market. We have 0.01% penetration
Brazil
OUR WEEKLY REPORT 20% 18% 40%
UK France Germany
IS BRIEF BUT PACKED

WITH INSIGHTS
Insights that will help you forge

stronger relationships at work to
advance your career. We only focus
on identifying and reporting the
latest insights and trends that will
allow our subscribers to succeed.
TRAFFIC BY REFERER
Summarized by source and type
23% 23% 11% 45%

Xxxxx Xxxx xxx Xxxxxxx Xxxx
16%
Xxxxxx
2% 6%
Xxxx Xxxxx
7%
19% 24% Xxxxx
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23%
Xxxxx xxxx
EFFECTIVENESS
Resources vs. Interviews vs. Articles vs. Insights
3% 45% 60% 55%

45%
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90%
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Insights Articles Interviews Resources

GENDER USAGE DISTRIBUTION
How different genders use our content
65% X X 30%
X X
X X
72% 38%
28% 26%
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