CONSUMER

BEHAVIOUR
Assignment IV

Neelam Baitha | Priyanka Gupta |

MFM - II
Roopas
Collect an Ad for each of
the following
Positive Reinforcement
Negative Reinforcement
High involvement
Low involvement
Positive
Reinforcement and
Negative
Reinforcement
LOreal Paris Total Repair Five by
LOreal
Lets Break The Rules of
Beauty By Dove
Apno Ka Dard by Moov
High Involvement
and Low Involvement
HIGH LOW

THIN CONSIDERED PURCHASES PRACTICAL AND FUNCTIONAL

(HABITUAL)
K
& PRODUCTS THAT REFLECT SENSATE AND PLEASURABLE
FEEL YOU
Apple iPhone 7
Amul
Amul
Thank
You !