INTRODUCTION TO GREEN RETAIL

Green Retailing refers to the managing of retail business that care for
the environment and takes advantage of environmentally friendly
processes.

It is a management approach that pursues environmental protection to

improve the retail value chain through eliminating waste, increasing
efficiency, and reducing costs.
 OUTLOOK OF INDIAN RETAIL SECTOR
1. The retail sector in India is
viewed as one of the most Retail companies which sign
fast paced commercial up for green retail practices
sectors in the world and is
one of the top five retail
markets globally in terms of
economic value

2. This growth of the retail 3. Retail is the second largest sector

sector growth is taking place in terms of employment after
not just in major cities, but agriculture, providing livelihoods
also in Tier 2 and Tier 3 for over 40 million people or 3.3%
cities of the Indian population
 ORGANIZED V/S UNORGANIZED RETAIL
2016 2030

6% 6%

Unorganized Retail Unorganized Retail

Organized sales Organized sales

94% 94%

Unorganized Retail Unorganized Retail

In India, unorganized retail refers to general stores, Organized retail in India includes those retailers
pan/beedi shops, convenience stores, the local kirana who register their business for sales and income
store and small family-owned stores. tax, and have obtained a license to carry out their
business. Typical examples of such retailers are
supermarkets, hypermarkets, convenience and
specialty stores.
NEED FOR GREEN RETAILING IN INDIA
Industrialization has marked
development of developing
countries like India among
the powerful developed
countries. The environment
was affected poorly by
industrialization during 19th
and 20th century.
Low literacy levels,
primitive business
practices, and unending
cash crisis forces them to
stick on to existing
methods of selling.
India is 5th most preferred location But still organizing retail
for retailing in the world. is moving towards green
96% of the Indian market retail
constitutes the 12 million plus
unorganized outlets with average
shop size less than 500 square feet.
These kirana shops are run by small
businessmen whose main objective
are sheer profits and show less
environmental concerns .
VALUE CHAIN IN GREEN RETAIL
 WHAT NEEDS TO BE DONE?
The organized players will have to lead the way for implementing Green Retail in the Indian
context. However, support from the government and consumer will be critical in this regard. All
three will have to work in unison to get us towards a greener planet.

T stands for Think green Incorporate Green into the company

mission and appoint people responsible for looking at the business
comprehensively
A stands for Act green Build green practices as to how the
organization is managed, from how the buildings are built to how
fleets are managed.
S stands for Sell green Natural products, organic products, fair trade
products are all ways of ensuring green products reaching the
customer
C stands for Convey Green Work towards educating the customers,
employees on green aspects and how it is incorporated in the
companys processes.
 CONCLUSION
1.Changes in the
environment are impacting
all. It is our duty as
responsible businesses and
consumers to take steps and
mitigate the situation.
Retailers are the link between
consumers and
manufacturers.
2.The future of retail 3.They could be an
can be shaped by opportunity area and
changing green practices could be
Collaboration with incorporated at each level
the suppliers, Store leading to management
operations moving of carbon emissions,
towards green efficient use of resources
practices, and reduction in poverty
Relationship with the the three main concerns
customer. today.