Media marketing

what is marketing?
Prepared by:
Melvin N. Espineda, MDC
marketing

You vs. your competitors

marketing

Marketing method
+
Marketing message
marketing
4Ps

Product
Price
Promotion
Place
product
FEATURES
UNIQUENESS
VS.
COMPETITORS
PRICE

COMPETITORS PRICE
and
RETURN OF INVESTMENT
PROMOTION

Exposure
Medium

Traditional vs. new media

Place

Packages

Distribution
Importance of marketing
Getting Word Out

For a business to succeed, the

product or service it provides
must be known to potential
buyers.
Importance of marketing

Higher Sales

it increases your chances that

consumers will make a
purchase.
Marketing vs. advertising
Marketing consists of:
Customer support
Distribution
Market research
Media planning
Product pricing
Public relations
Sales strategy
Marketing vs. advertising

advertising

is only a single component of

the marketing process.
End of Presentation